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SatJan 21

National Granola Bar Day – January 21, 2023

National Granola Bar Day is celebrated every year on January 21 to recognize this wholesome bar of nutrition and energy that has made our breakfast table and rescued us on a hectic workday. Did you know that granola has been around for over 150 years, and the name was a trademark? Granola is a globally eaten food with many variations, both in the bar and the loose forms. It consists of whole grains, nuts, and honey, brown sugar, or syrup. This combination is baked until crisp, toasted, and golden brown. Other ingredients sometimes used in making granola include raisins, dates, chocolate, and butter.

History of National Granola Bar Day

The first granola variant, granula, was invented in 1863 by Dr. James Caleb Jackson. The doctor ran a health spa, Jackson Sanitarium, which operated on a hillside in Dansville, New York. Jackson made granula by crumbling Graham flour and baking it. He later formed Our Home Granula Company to sell the cereal and trademarked the name Granula. 

In the late 1870s, somewhere in Michigan, John Harvey Kellogg formulated a recipe like the Jackson’s Granula. Kellogg was also running a sanitarium and was looking to reinvent the whole grain diet into something more appealing for his patients. Kellogg made the cereal from wheat and oat flour, then hammered it into chunks and soaked it in milk. He named this cereal granula but later changed it to granola to avoid a lawsuit with Jackson.

A few years later, granola faded off the scene before it was revived in the 1960s. The revival was made possible by Charles W. Post, who reinvented the original granula recipe and introduced grape nut as an ingredient.

However, other individuals, around the same time, attributed the revival and reinvention to their efforts. One such individual is the renowned hippie Wavy Gravy, who used granola to feed a large festival attendee. Another such individual is Layton Gentry, the person behind Layton Gentry’s Original Crunchy Granola, which was made using oats as the main ingredient. 

With the growing success of granola, companies started making their variants and selling them commercially. The first company was Pet Incorporated, which introduced the first major commercial granola, Heartland Natural Cereal, in 1972. Quaker Oats Company quickly followed in its Pet Incorporated footsteps by introducing Quaker 100% Natural Granola. But the company had to change it to Harvest Crunch after Gentry threatened a lawsuit. A year later, Kellogg and General Mills introduced Country Morning and Natural Valley, respectively.

The first person to invent granola bars — basically, granola in compact form — is Stanley Mason. The variant of granola has become the most dominant and most popular among outdoorsy people and sports enthusiasts.

National Granola Bar Day timeline

1863
Granula is Born

Dr. James Caleb Jackson invents granula, the first variant of granola, at Jackson Sanitarium in Dansville, New York.

1870s
The Invention of Granola

John Harvey Kellogg formulates a granula-like cereal recipe that later becomes granola

1960s
The Reinvention of Granola

Layton Gentry develops a granola recipe that uses oats as the main ingredient, becoming the blueprint for modern granola.

1972
The First Major Commercial Granola

Heartland Natural Cereal is introduced to the market by Pet Incorporated.

National Granola Bar Day FAQs

Can you lose weight with granola bars?

Since granola bars are made mainly to boost energy, they contain many calories that, if eaten over time, could make you gain weight instead of losing weight. However, if you plan to lose weight with granola bars, stick to protein-rich, plant-based, and low-calorie granola bars.

Is eating granola bars healthy for you?

Yes, if you eat the ones that contain fiber, proteins, healthy fats, vitamins, and minerals. You will find these nutrients in plant-based granola bars or the ones that have a mixture of whole grains, nuts, and dried fruits.

How did granola get its name?

Granola was originally granula, but John Harvey Kellogg, the inventor, had to change it to granola to avoid a lawsuit with Dr. James Caleb Jackson.

National Granola Bar Day Activities

  1. Make your own version of granola bars

    Adding a twist to the granola bar recipe is quite easy once you get the hang of the essential ingredients and baking instructions. If you don’t know how to make granola bars, you can take one of the many online tutorials and try to replicate it. Then have fun experimenting with the recipes.

  2. Go out for granola bars

    Tired of your homemade granola bars and would like to try something fresh? You can check a store or supermarket near you for granola bars. Some restaurants also serve granola bars, and you can search online for the ones nearest to you.

  3. Teach someone how to make granola bars

    Do you consider yourself an expert in the art of granola bar making? Many people think granola bars only come in boxes and cannot be made at home. If your friends are among those people, use this National Granola Bar Day to teach them how simple it is to make granola bars at home.

5 Interesting Facts About Granola

  1. It has different names in different countries

    Granola bars are known as muesli bars in Australia and New Zealand, and flapjacks in the U.K., Ireland, and the Isle of Man.

  2. It is a trademark in Australia

    The name ‘Granola’ is a trademark owned by the Sanitarium Health Food Company.

  3. There is a Jewish variant

    Matzo granola is a Jewish variant eaten during the Passover holiday.

  4. It was a trademark in the U.S.

    Granola and its first variant, granula, were registered as trademarks in the U.S.

  5. It’s cheaper to buy granola bars

    It will cost 10% more to make a granola bar at home than to buy one at a store.

Why We Love National Granola Bar Day

  1. Granola bars can be healthy

    When you go for the right granola bar options, you can obtain many health benefits. That includes improved blood pressure and gut health, reduced blood sugar and cholesterol levels, and a rich number of antioxidants.

  2. Every culture has its variation

    The North Americans have granola bars, the Swiss, Australians, and New Zealanders have muesli bars, and the English, Irelanders, and Scottish have flapjacks. Even the Jewish have matzo granola, eaten only during the holiday of Passover.

  3. Granola bars are filling

    If you are having a busy day at work, on the go, or need something that doesn’t require much preparation, granola bars are your go-to meal. When it comes to hiking and sporting activities, you want to stock up on as many granola bars as you can.

National Granola Bar Day dates

YearDateDay
2022January 21Friday
2023January 21Saturday
2024January 21Sunday
2025January 21Tuesday
2026January 21Wednesday

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