- Categories:
- Health
- Tags:
- Awareness
- Where:
- United States
- Date change rule:
- Every April 28
- Holiday emoji:
- 💛
National BraveHearts Day recognizes the profound strength of children and families battling pediatric cancer every April 28. This day honors their bravery, resilience, and unwavering spirit in the face of immense challenges. Join us to support these courageous individuals, raise critical awareness, and contribute to life-saving research initiatives.
Want to sponsor National BraveHearts Day? Learn how
Expected National BraveHearts Day Deals
While National BraveHearts Day isn’t focused on commercial deals, it’s a vital time for fundraising and awareness campaigns that support pediatric cancer research and patient care. Organizations like St. Jude Children’s Research Hospital and the Make-A-Wish Foundation often partner with corporations for donation drives, matching gift programs, and special events. Many retailers, including Target and Amazon, feature round-up-at-checkout options or dedicated product lines where a portion of sales benefits childhood cancer charities. Look for local businesses hosting benefit walks or selling themed merchandise from brands like Alex’s Lemonade Stand Foundation. We encourage you to visit the official websites of these and other reputable charities to find direct ways to contribute and make a difference.
Platform Guide for National BraveHearts Day
Tag National Today (linkedin.com/company/nationaltoday) and use #BraveHeartsDay. Share stories of resilience from your organization or highlight employee involvement in related causes.
Mention National Today (facebook.com/nationaltoday) and use #BraveHeartsDay. Share personal stories, host a live Q&A with a medical professional, or organize a virtual support group.
Tag @nationaltoday_ and use #BraveHeartsDay. Post inspiring photos or videos of children and families, share facts about pediatric cancer, or highlight fundraising efforts.
National BraveHearts Day Hero
Dr. Donald Pinkel
History of National BraveHearts Day
Fighting cancer is extremely hard at the best of times; imagine if you were doing it alone! Now imagine how much worse this situation is for a child who is affected. Families dealing with pediatric cancer need all the support and love they can get.
Amy and Jeremy Jacobs knew how lonely this fight could be; after all, they had been through this exact situation when their toddler was diagnosed with a medulloblastoma brain tumor. To help and support others like them who were faced with a pediatric cancer diagnosis, they launched the BraveHearts For Kids organization. They offer help, support, guidance, and resources completely free of cost and use all the money from individual contributions across various support programs.
This organization founded National BraveHearts Day to help people recognize the kids, parents, loved ones, and others who care for these heroes. Now, each year, April 28 is observed as National BraveHearts Day.
National BraveHearts Day timeline
Amy and Jeremy Jacobs' daughter Ava is diagnosed with a brain tumor at 13 months of age.
The Jacobs’ set up the BraveHearts For Kids organization to support people fighting pediatric cancer.
BraveHearts For Kids initiates National BraveHearts Day, which is observed on April 28 each year.
The organization launches the Spotlight Hope app, which connects people to free resources to help navigate each stage of their pediatric cancer journey.
How Businesses Can Celebrate National BraveHearts Day
Local businesses can honor National BraveHearts Day by organizing donation drives or dedicating a portion of their sales on April 28 to a pediatric cancer charity. Restaurants might feature a special ‘BraveHearts Meal’ with proceeds going to a local children’s hospital. Retailers could offer a discount to customers who donate or host an in-store awareness event, providing educational materials about childhood cancer. Partnering with a local foundation or hospital can amplify impact and show genuine community support for these courageous children and their families.
National BraveHearts Day FAQs
When is National BraveHearts Day?
In 2027, National BraveHearts Day is observed on a Wednesday, April 28, providing another important opportunity to recognize the incredible bravery of young cancer patients and their support networks.
How many children are diagnosed with cancer each year?
Globally, over 400,000 children and adolescents are diagnosed with cancer each year, highlighting the widespread need for research, treatment, and support. Survival rates have significantly improved in developed countries over recent decades.
What are the most common types of pediatric cancer?
While leukemia remains the most prevalent, other common forms of childhood cancer are sarcomas (bone and soft tissue cancers), Wilms tumor (kidney cancer), and retinoblastoma (eye cancer). Each type presents unique challenges and treatment protocols.
What is the significance of the gold ribbon for childhood cancer?
Choosing gold as the symbol for childhood cancer was intentional, aiming to reflect the preciousness of children and the high value placed on finding cures. It serves as a powerful visual reminder of the ongoing fight against pediatric cancer.
How To Observe National BraveHearts Day
Talk about its significance
It is a day dedicated to children fighting cancer and everyone affected by it. The more you share awareness about this day, the more lives you can touch.
Spread the word about the Spotlight app
If you’ve come across anyone who could benefit from the resources the Spotlight app provides, let them know. No one should have to battle this illness alone.
Extend your support
Know someone fighting childhood cancer? Be generous with your time; let them know your support and care are always with them.
Facts About National BraveHearts Day
Some types of pediatric cancer occur more frequently
The most common kind of cancer is leukemia, which is cancer of the bone and marrow.
Pediatric cancer research influences adult cancer treatment
Multiple treatments used in adult cancers, like combination chemotherapy, can be traced to research conducted for childhood cancer.
Children are diagnosed all the time
Every three minutes, a child is diagnosed with cancer, worldwide.
It causes many deaths
Childhood cancer is the cause of 90,000 annual deaths in the world.
Most diagnoses are curable
If diagnosed and treated early, about 70% of childhood cancers are curable.
Why National BraveHearts Day is Important
You can show your support
Celebrating the courage of those facing pediatric cancer can make this journey more bearable for them, lifting their spirits and spreading joy. Knowledge of this day and the bravehearts it represents goes a long way towards helping affected families and loved ones cope. Plus, you can be proud that you are part of the solution and are helping to make someone’s life better in any way you can.
Spreading awareness about a noble cause
You are not only supporting those in times of need but helping more people learn about childhood cancer. So go forth and share your knowledge!
Build a stronger cancer-support community
You can support the pediatric cancer community, giving them the benefit of your knowledge, your actions, and even your time. Having this community of people to fall back on gives cancer patients hope for the future and helps them feel like they are part of a bigger whole.



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