National Bombshell Day – May 1, 2027

National Bombshell Day
Categories:
Tags:
AppreciationLifestyleWomen
Where:
United States
Date change rule:
First Saturday of May
Holiday emoji:
đź’–

National Bombshell Day empowers women to embrace self-love and challenge societal pressures every first Saturday of May. On May 2, 2026, it’s a call to celebrate authenticity, uplift female friendships, and recognize the strength in every woman. Take time to pamper yourself, support a friend, or advocate for women’s empowerment.

Want to sponsor National Bombshell Day? Learn how

Expected National Bombshell Day Deals

National Bombshell Day inspires brands to champion self-love and women’s empowerment through special promotions. In 2026, expect beauty retailers like Sephora and Ulta Beauty to offer discounts on self-care products, cosmetics, and fragrances. Fashion brands such as Nordstrom and Rent the Runway may feature empowering collections or styling sessions. Wellness companies like Headspace could provide trial memberships or discounts on meditation apps. Additionally, many local spas and salons might run specials on pampering treatments. We will update this page with confirmed live deals as May 2 approaches.

Platform Guide for National Bombshell Day

Instagram

Tag @nationaltoday_ and use #NationalBombshellDay. Share photos or reels celebrating your authentic self, your favorite self-care routines, or uplifting messages for other women.

TikTok

Tag @www.nationaltoday.com and use #NationalBombshellDay. Create short videos showcasing confidence-boosting outfits, quick beauty tips, or stories of female friendships that inspire you.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalBombshellDay. Post about women who inspire you, share empowering quotes, or organize a virtual get-together with your female friends.

Social Media Tips for National Bombshell Day

Individuals

Dedicate the day to self-care, whether it's a relaxing bath, a favorite hobby, or dressing up just for yourself. Share a positive affirmation or a story of personal growth with your friends.

Creators

Develop content that promotes body positivity, mental wellness, or challenges unrealistic beauty standards. Collaborate with other creators to highlight diverse voices and perspectives on empowerment.

Brands

Launch campaigns that celebrate women's strength and individuality. Partner with women-owned businesses or donate a portion of sales to organizations supporting women's causes. Encourage user-generated content focused on self-love.

Partners & Brands for National Bombshell Day

  1. Sephora

    Founded in France in 1970 and acquired by LVMH in 1997, Sephora is a leading global beauty retailer. It offers a vast array of cosmetics, skincare, fragrance, and haircare products, empowering customers to explore and express their personal style.

  2. Ulta Beauty

    Established in 1990 in Illinois, Ulta Beauty is the largest beauty retailer in the United States. It provides a diverse selection of prestige and mass-market beauty products, along with salon services, making beauty accessible for all women.

  3. Dove

    A personal care brand owned by Unilever, Dove launched its 'Campaign for Real Beauty' in 2004. This initiative challenges conventional beauty standards and promotes body positivity, encouraging women to embrace their natural selves.

  4. Rent the Runway

    Founded in 2009 by Jennifer Hyman and Jenny Fleiss, Rent the Runway is an online service that allows women to rent designer dresses and accessories. It empowers women to feel confident and stylish for any occasion without the commitment of purchase.

  5. Girls Inc.

    Founded in 1864, Girls Inc. is a national nonprofit organization dedicated to inspiring all girls to be strong, smart, and bold. Through research-based programs, they equip girls with the skills and knowledge to navigate economic, social, and health challenges.

  6. Aerie

    Aerie, a lifestyle brand by American Eagle Outfitters, launched its 'Aerie Real' campaign in 2014, featuring unretouched models. The brand champions body positivity and self-acceptance, creating comfortable and inclusive apparel for women.

  7. Glossier

    Founded in 2014 by Emily Weiss, Glossier is a beauty brand focused on enhancing natural beauty rather than covering it up. Its minimalist approach and emphasis on 'skin first' resonates with women seeking authentic self-expression.

National Bombshell Day Hero

Gloria Steinem

Gloria Steinem is an iconic American feminist, journalist, and social-political activist who became nationally recognized as a leader and a spokeswoman for the American feminist movement in the late 1960s and 1970s. She co-founded 'Ms.' magazine in 1972, which became a groundbreaking feminist publication. Steinem's work has consistently advocated for women's rights, self-determination, and challenging patriarchal norms, making her a powerful symbol of empowerment.

History of National Bombshell Day

National Bombshell Day was commemorated by Victoria’s Secret for the first time in 2015. Celebrated every year on the first Saturday of May, the brand behind it is a world-famous lingerie company with several branches established nationally and internationally. Victoria’s Secret, which is named after the Victorian era’s prim and proper attributes, was launched in 1977 by Roy and Gaye Raymond. After finding rather dull lingerie options, Roy Raymond, who would often feel a sense of shame buying lingerie for his wife due to the judgemental stares of shopkeepers, wanted to create a space that offered not only great undergarment options but also celebrated women in all their glory.

While Victoria’s Secret was sold to Leslie Wexner in 1982, the company kept true to its brand goals by directing the majority of its attention to female consumers. From selling catalogs to broadcasting ramp walks on the internet and national television, Victoria’s Secret quickly became a trailblazer in the industry. Over the years, it has faced much backlash and controversies relating to sexism and racism, among other things. However, the company has maintained its brand image of empowering women and celebrating them by creating National Bombshells’ Day. On this day, the company offers many deals and special edition products. This day also calls on all women to celebrate themselves and the females in their lives for who they are. Patriarchal pressures have made many women enemies of each other due to internalized misogyny. Women’s unity and power will help break barriers as the strongest allies women have are each other and themselves.

National Bombshell Day timeline

1977
Victoria’s Secret Established

Roy and Gaye Raymond create Victoria’s Secret, establishing the first store in Stanford Shopping Center in California.

1982
Victoria’s Secret Catalog Popularity

The company’s 40-page catalog, showcasing its products worn by models, becomes an instant hit with consumers and it automatically prompts other competitors to publish and release catalogs of their own.

2015
First National Bombshells’ Day

The first National Bombshells’ Day is celebrated by Victoria’s Secret.

2020
Victoria’s Secret Stores Closed

Due to shifting consumer preferences and the constant controversies surrounding the company, many of Victoria’s Secret stores are forced to shut down in the USA and Canada.

National Bombshell Day FAQs

When is National Bombshell Day?

In 2027, National Bombshell Day will be observed on Saturday, May 1. This date provides another chance to honor women and promote messages of confidence and empowerment at the start of the month.

What is the meaning behind 'bombshell' in this context?

The term ‘bombshell’ for this holiday emphasizes inner radiance and self-assurance, rather than external appearance. It celebrates the impactful and inspiring presence of women who live authentically and uplift others, embodying strength and grace.

How can I celebrate National Bombshell Day?

To celebrate, focus on activities that make you feel strong and beautiful, inside and out. This could involve a special outing with your best friends, trying a new empowering hobby, or volunteering for a women’s advocacy group. The key is to foster self-love and community.

Is National Bombshell Day only for certain women?

National Bombshell Day embraces diversity and is for every woman. The holiday’s core message is that every woman possesses inherent strength and beauty, and it encourages a broad, inclusive celebration of female identity and solidarity.

National Bombshell Day Activities

  1. Celebrate yourself if you’re a woman, or the women in your life

    Give yourself some self-love and appreciate all that you are. Look how far you have come in life and how much potential you still have. Take a breather for a while and pamper yourself and celebrate the wonderful human being that you are.

  2. Celebrate the women around you

    From having their period and experiencing pregnancy to the unfair set of expectations laid on them, women have to go through a ton of things in their lives. Plan an activity or two to show your appreciation for them.

  3. Vow to be there for them

    This National Bombshells’ Day, take a vow to always take a stand for the women in your life. The best way to celebrate this day is to be there for them when they need it and uplift them by celebrating them as a person.

5 Facts About Feminism That Will Blow Your Mind

  1. Selective feminism is extremely damaging

    Feminism, which is the belief in letting everyone live as they please, is damaging when it becomes selective due to internal prejudices relating to racism, sexism, socio-economic factors, etc.

  2. A low number of feminists

    Only 20% of Americans identify as feminists, with 8% being anti-feminist, and the rest being neither.

  3. One of the first authors was a woman

    One of the first authors to publish a novel, “Tales of the Genji,” was a woman named Murasaki Shikibu in the 11th century.

  4. The first Muslim prime minister

    Benazir Bhutto, a Pakistani politician, was the first female prime minister of Pakistan.

  5. Immense gender pay gap

    Women make up about â…” of the global working force, however, sadly, they only earn 1/10th of the global income.

Why We Love National Bombshell Day

  1. It’s a celebration of women

    Women go through a lot of hardships in the form of prejudice and oppression. Yet, they often emerge as the strongest leaders out there due to their resilience and brilliance. It is for this very reason that women deserve to be celebrated and given an equal platform on the world stage.

  2. It’s a celebration of female unity

    When females unite they can achieve great things. However, the opposite is also true because when females go up against each other, they can become each other’s worst enemies. Female unity, therefore, should be promoted and celebrated to make the world a better place for generations to come.

  3. It’s a celebration of positivity

    Nowadays, life has a way of constantly highlighting the negativity around us. This could lead to everything appearing bleak and dark. Yet, with the right dose of positivity, be it through appreciating each other for who we are or simply complimenting someone, we can begin to highlight positivity more.

National Bombshell Day dates

Year Date Day
2026 May 2 Saturday
2027 May 1 Saturday
2028 May 6 Saturday
2029 May 5 Saturday
2030 May 4 Saturday