National Bagelfest Day – Jul. 26, 2026

National Bagelfest Day
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BakingComfort FoodFood
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United States
Date change rule:
Every July 26
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National Bagelfest Day arrives every July 26, honoring the beloved bread that’s boiled then baked to perfection. Sink your teeth into a warm bagel, explore new flavors, and share your favorite spreads. Gather your friends for a bagel brunch or experiment with homemade recipes to truly celebrate.

Want to sponsor National Bagelfest Day? Learn how

Expected National Bagelfest Day Deals

While we await official 2027 promotions to drop, history shows that National Bagelfest Day often brings delicious deals. Expect major chains like Einstein Bros. Bagels and Bruegger’s Bagels to offer discounts on bagels and cream cheese, or even free bagels with a purchase. Local bagel shops across the country, from H&H Bagels in New York to regional favorites, will likely feature special flavors or combo deals. Brands like Lender’s Bagels and Thomas’ Bagels might run promotions on their grocery store products. Even coffee giants like Starbucks and cafes such as Panera Bread often have bagel-centric offers. We will update this page with confirmed live deals as July 26 approaches.

Platform Guide for National Bagelfest Day

TikTok

Tag @www.nationaltoday.com and use #BagelfestDay. Film a ‘build your own bagel’ video or review unique bagel flavors.

Instagram

Tag @nationaltoday_ and use #BagelfestDay. Share mouth-watering photos of your bagel creations or favorite local bagel shop.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BagelfestDay. Ask your community for their go-to bagel orders and best local spots.

Social Media Tips for National Bagelfest Day

Individuals

Start your day with a freshly baked bagel from your favorite local shop. Try a new cream cheese flavor or experiment with savory toppings like avocado and everything seasoning.

Creators

Host a virtual bagel-making class, create a 'top 5 bagel shops' review video, or challenge your followers to invent the most outrageous bagel sandwich.

Brands

Offer a 'buy one, get one free' deal on bagels, launch a limited-edition bagel flavor or cream cheese, or partner with a local charity for a 'bagels for a cause' event.

Top Brands for National Bagelfest Day

  1. Einstein Bros. Bagels

    Founded in 1995 in Golden, Colorado, Einstein Bros. is one of the largest bagel chains in the U.S. They are known for their wide variety of freshly baked bagels and gourmet cream cheeses, serving millions of customers annually.

  2. Bruegger's Bagels

    Established in 1983 in Troy, New York, Bruegger's Bagels is famous for its authentic, New York-style bagels, which are kettle-boiled and then baked in a stone hearth oven. They operate numerous locations across the country.

  3. Lender's Bagels

    Founded by Harry Lender in 1927, Lender's Bagels pioneered the frozen bagel market, making bagels accessible to households nationwide. The company revolutionized how Americans consumed bagels, moving them beyond specialty bakeries.

  4. H&H Bagels

    A New York City institution since 1972, H&H Bagels is renowned for its classic, hand-rolled bagels. They maintain a loyal following for their traditional methods and high-quality products, shipping nationwide.

  5. Thomas' Bagels

    Part of the Bimbo Bakeries USA family, Thomas' is best known for its English muffins but also produces a popular line of pre-sliced bagels. They are a staple in grocery stores across the United States.

  6. Panera Bread

    Founded in 1987 as St. Louis Bread Company, Panera Bread is a fast-casual restaurant chain with over 2,000 locations. They offer a variety of fresh-baked bagels daily, along with coffee and breakfast sandwiches.

  7. Starbucks

    The global coffeehouse chain, founded in Seattle in 1971, also offers a selection of baked goods, including bagels. Starbucks provides a convenient option for a quick bagel and coffee fix for millions daily.

National Bagelfest Day Hero

Harry Lender

Harry Lender, a Polish immigrant, is credited with industrializing and popularizing bagels in America. After opening a small bakery in New Haven, Connecticut, in 1927, he later developed methods for freezing and mass-producing bagels, making them a household staple across the United States. His innovations transformed the bagel from a niche ethnic food into a mainstream breakfast item.

History of National Bagelfest Day

National Bagelfest Day is a celebration that started in Mattoon, Illinois. The idea for the event was introduced by Murray Lender, the man who owns the Bagel Factory and Lender’s Bagels. It all started in 1986 when Murray decided to host a breakfast for the people of his town in Mattoon. From that day onwards, National Bagelfest Day has been celebrated to honor bagels and the different flavors they have brought to the usual breakfast menu. Today, this event has evolved into a festival that includes a parade, live music, a Miss Bagelfest Contest, lots of fun, and of course, bagels!

But before you start munching on some bagels, let’s find out a bit more about their history. Bagels are a bread product that originated from the Jewish communities of Poland. They were officially mentioned for the first time in an Arabic cookbook from the 13th century. The spread of bagels across the world also took time and the breakfast item did not reach England until the 19th century. The exquisite bread was brought into America by Polish Jews that had migrated to the region. These immigrants then became owners of a popular bagel business called Bagel Bakers Local 338. It is also important to note that the sizes of bagels have evolved over time and have greatly increased. For instance, an average bagel was three ounces in 1915 but weighed around six ounces by 2003.

National Bagelfest Day timeline

16th Century
Polish Trends

The bagel becomes a staple in Polish cuisine.

1900s
The Big Bagel

The ‘bagel brunch’ becomes popular in New York City.

1920
Grand Opening

New York welcomes its first bagel bakery.

2004
Going Big

The world’s largest bagel, weighing 393.7 kilograms is created.

How Businesses Can Celebrate National Bagelfest Day

Local businesses can celebrate National Bagelfest Day by offering special promotions. Bakeries and cafes can introduce limited-edition bagel flavors or cream cheese spreads. Restaurants might feature bagel-inspired dishes on their menus, like bagel pizzas or bagel breakfast sandwiches. Even non-food businesses could offer a ‘bagel break’ for employees or customers, partnering with a local bagel shop to provide a delicious treat. Encourage customers to share their bagel experiences on social media using #BagelfestDay.

National Bagelfest Day FAQs

When is National Bagelfest Day?

National Bagelfest Day 2026 is celebrated on Sunday, July 26. It’s the perfect weekend opportunity to indulge in your favorite chewy treat.

How many bagels are consumed in the U.S. annually?

Americans consume billions of bagels each year, with estimates often placing the number around 3 billion annually. This makes bagels one of the most popular breakfast and snack items in the country.

What are the most popular bagel toppings?

Cream cheese remains the undisputed champion, with plain, chive, and strawberry being top choices. Other popular toppings include butter, jam, peanut butter, and lox with capers and red onion for a savory twist.

Is a bagel boiled or baked?

A traditional bagel is both boiled and baked. It’s briefly boiled in water before being baked in an oven, a process that gives it its distinctive chewy interior and slightly crispy crust.

National Bagelfest Day Activities

  1. Order some bagels

    To celebrate the day, order some bagels and enjoy them for breakfast or tea with your family. Don’t forget to share the pictures on social media.

  2. Bake a bagel

    Bake some yummy bagels of your own by selecting a recipe from the internet. Live-stream your baking experience for all your followers to watch and learn!

  3. Create a bagel recipe book

    Experiment with different bagels and create a small cookbook. You might just end up creating a unique bagel of your own.

5 Fun Facts You Need To Know About Bagels

  1. Derived from a German word

    The German word for ‘bagel’ is ‘bougel,’ which means ‘bracelet.’

  2. Ties with the Jewish community

    Bagels are served on Saturday night after Sabbath in Jewish communities.

  3. The astronaut who loved bagels

    Gregory Chamitoff’s cargo for the voyage to the International Space Station included 18 sesame bagels.

  4. Another name

    Bagels are also called ‘the cement doughnuts.’

  5. The most expensive bagel in the world

    The most expensive bagel in the world is sold at the Westin Hotel and costs $1,000.

Why We Love National Bagelfest Day

  1. It brings bagels to the forefront

    It brings the simple, yet famous bread product to the forefront. This can increase the market for bagels and give rise to new businesses with interesting recipes.

  2. A great day for pastry chefs

    On this day, party chefs who excel in the art of bagel-making can actually showcase their skills to the world.

  3. A fun day to eat bagels

    If you decide to check out different bagel places with your friends, this day could turn out to be extremely fun.

National Bagelfest Day dates

Year Date Day
2026 July 26 Sunday
2027 July 26 Monday
2028 July 26 Wednesday
2029 July 26 Thursday
2030 July 26 Friday