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International Decora Day – July 29, 2023

International Decora Day is observed on the last Saturday of July every year and this year, it falls on July 29. This day aims to celebrate the Japanese subculture known as decora fashion, in which people decorate themselves with colors and many accessories. The word ‘decora’ comes from the Japanese word for ‘decoration.’ This Japanese fashion style has become the face of Harajuku fashions internationally. Although the style’s peak was in the mid-2000s, it is still popular and well-known in Harajuku.

History of International Decora Day

Japan has a unique and diverse culture. On the one hand, it has a rich history that goes back many centuries, such as the legacy of the old Samurai warriors seen in grand castles, meticulously planned gardens, or beautifully preserved mansions. Also, geishas are professional entertainers that attend to the guests and are skilled in different ancient Japanese skills. On the other hand, Japan is a nation that is constantly expanding in fashion to technology and is continually pushing the impossible.

Harajuku in Tokyo, an internationally renowned fashion district, is known for its aggressively daring styles. The streets of Harajuku serve as fashion runways for outlandish outfits where numerous fashionistas from various subcultures congregate and show off their wildly original yet stylish outfits. Decora fashion is the fashion trend that sticks out due to its appearance and makeup. If you spot a person or group of people sporting an over-the-top, extravagant ensemble of clothing and accessories, you’re looking at someone using the Decora street style.

During the late 1990s to early 2000s, the Decora fashion caught on in Japan, but it soon lost popularity and is no longer in vogue today, despite occasional appearances in Harajuku. Since ‘80s cartoons significantly influenced this fashion, it is only natural to see people wearing shirts like “Hello Kitty,” “Strawberry Shortcake,” or “Keroppi.” Decora fashion focuses on being “childlike” and over-the-top. The amount of accessories people use is never enough. The more accessories you wear, the better. The style celebrates rainbows, vibrant colors from neons to hot pinks, and everything striking to the eyes. This style is just an unusual but fun way for someone to express their individuality.

International Decora Day timeline

1948
Japan Animated Films is Founded

Kenz Masaoka and Zenjir Yamamoto, two animators, create Japan Animated Films in 1948.

1974
Creating Many Cartoons Characters

Japanese merchandising companies create cartoons such as "Hello Kitty."

1990
Decora Fashion Emerges

Decora, a prominent Japanese fashion style, becomes the face of Harajuku fashions internationally.

2021
Celebrating International Decora Day

People celebrate International Decora Day on the final Saturday in July.

International Decora Day FAQs

Who invented Japanese cartoons?

Through the creations of Osamu Tezuka, the distinctive characteristics of the anime art style first surfaced.

What is Decora aesthetic?

An excessive amount of decoration is the central theme of the Japanese style known as ‘decora.’

Who invented Decora fashion?

Singer Kyary Pamyu Pamyu, who rose to prominence in the Harajuku fashion scene before her musical debut, pioneered the Decora fashion.

International Decora Day Activities

  1. Decorate yourself

    The best way of celebrating this day is by decorating yourself. Use as many colors and accessories as possible.

  2. Attend a Decora Day event

    Many events are held in different parts of the world where people gather to show off their extravagant and outlandish looks. Search for an event nearby and participate in it.

  3. Watch Japanese cartoons

    Japanese cartoons inspire the Decora style. Therefore, watching Japanese cartoons such as "Hello Kitty" or "Strawberry Shortcake" is another good option to celebrate this day.

5 Interesting Facts About Decora Fashion

  1. There are variants

    Although there are darker variants of decora, the overwhelming majority of decora coordinates feature brighter color palettes.

  2. Typical clothes

    T-shirts with Japanese cartoons, or hoodies, are commonly used, and tutu skirts are also popular in style.

  3. They dye their hair

    Members of this subculture are the most diverse bunch because of the striking colors of their hair.

  4. Hair accessories are essential

    Colorful hair clips and pins are strategically placed all over their hair, sometimes too many that you barely see their fringe.

  5. Subtle makeup

    Decora-style makeup is often subtle because the idea is to give a childlike and fun appearance instead of a mature one.

Why We Love International Decora Day

  1. It is an amusing day

    This day is primarily notable for being humorous. Self-decorating can be enjoyable, and you can have fun with your loved ones.

  2. You can familiarize yourself with Japanese culture

    Japanese culture is one of the most diverse cultures. This day is an opportunity for you to get to know the culture.

  3. It is a day to enjoy with your friends

    You can enjoy International Decora Day with your friends. Spending time together can be a perfect plan.

International Decora Day dates

YearDateDay
2022July 30Saturday
2023July 29Saturday
2024July 27Saturday
2025July 26Saturday
2026July 25Saturday

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