- Categories:
- Health
- Tags:
- AwarenessHealth
- Where:
- United States
- Date change rule:
- Every October 24
- Holiday emoji:
- 🧴
My Best Winter Skin Day arrives every October 24, dedicated to raising awareness for proper winter skin care and supporting dermatology research. Discover how to protect your skin from harsh weather, adopt new habits, and contribute to vital educational initiatives.
Expected My Best Winter Skin Day Deals
My Best Winter Skin Day, a cause-driven observance, focuses on education and fundraising rather than commercial deals. Organizations like the Skin of Color Society (SOCS) and the American Academy of Dermatology (AAD) often partner with skincare brands such as CeraVe, La Roche-Posay, and Neutrogena to host educational webinars, free skin screenings, and donation-matching campaigns. Look for initiatives where a portion of sales from products like Vaseline Intensive Care or Eucerin Advanced Repair goes towards dermatological research, especially for skin of color. Pharmacies like CVS Health and Walgreens may offer in-store promotions on dermatologist-recommended products. We will update this page with confirmed live events and awareness drives as October 24 approaches.
Platform Guide for My Best Winter Skin Day
Tag @nationaltoday_ and use #MyBestWinterSkinDay. Share your winter skincare routine, product recommendations, or before-and-after transformations for healthy skin.
Mention National Today (facebook.com/nationaltoday) and use #MyBestWinterSkinDay. Join discussions in skincare groups, share expert articles, or host a live Q&A with a local dermatologist.
X/Twitter
Mention @NatlToday and use #MyBestWinterSkinDay. Share quick tips, infographics on winter skin prevention, or retweet advice from dermatological associations.
My Best Winter Skin Day Hero
Dr. Susan C. Taylor
History of My Best Winter Skin Day
The Skin of Color Society was founded in 2004 by Susan C. Taylor, MD, FAAD and has grown into a global leader in skin of color dermatology. With members hailing from all over the world, SOCS advocates for excellence in patient care and health equity through a wide range of important initiatives and programs.
As part of their ongoing commitment to education and improving the dermatologic health of individuals with skin of color, SOCS founded My Best Winter Skin Day in 2023. This holiday shines a light on how winter skin can impact all people, and offers accessible and actionable tips on how to deal with the annual occurrence of bothersome winter skin. As well as providing an opportunity for people to learn about winter skin, the holiday is a chance to donate to SOCS, an international professional organization that invests heavily in supporting ground-breaking research in skin of color dermatology. Funds raised from My Best Winter Skin Day enable SOCS to expand its research capacity and further help people across the U.S. and the world.
My Best Winter Skin Day timeline
Large populations, such as the Ancient Egyptians, use substances like honey to keep their skin smooth and soft.
Robert Willan describes a skin condition called eczema solare, otherwise known as the skin’s sensitivity to light.
Johann Wilhelm Ritter discovers UV radiation in Jena, Germany. This discovery leads to numerous reports and testing regarding the impact of UV radiation on the skin.
The Georgia Infirmary becomes the first hospital in the United States dedicated to the care of Black patients.
David Jones Peck graduates from Rush Medical College in Chicago, making him the first Black graduate of a U.S. medical school.
Dr. Paul Unna, a German Physician, describes an association between extended sun exposure and eventual skin cancer diagnoses.
Theodore K. Lawless graduates with a medical degree from Northwestern University Med School. He returns to Chicago to open a practice after postgraduate studies at Harvard and training in European countries such as France, Germany, and Austria. He becomes a wildly successful businessman and publishes numerous medical studies.
New scientific research is published, shining a lens on the effect winter weather has on the skin with a specific focus on patients with skin of color.
SOCS is founded by dermatologist Dr. Susan C. Taylor to promote awareness of and excellence in skin of color dermatology.
SOCS grants its first research award specific to conditions affecting skin of color.
It is now known as The Exchange x SOCS (formerly the Dermatology E-learning + Equity Platform (DEEP).
Skin of Color Society presents its first Scientific Session at the World Congress of Dermatology in Singapore.
My Best Winter Skin Day is launched to improve winter skin and raise funds to support research regarding patients with skin of color.
Click here for a Case Study, takeaways, and KPIs.
How Businesses Can Celebrate My Best Winter Skin Day
Local dermatologists, spas, and beauty retailers can actively participate in My Best Winter Skin Day by offering educational workshops on winter skincare. Consider providing free skin consultations focused on identifying and addressing cold-weather concerns, or hosting product demonstrations for hydrating and protective skincare lines. Pharmacies can create special displays highlighting dermatologist-recommended moisturizers, humidifiers, and gentle cleansers, perhaps even offering discounts on these essential winter items. Partner with local health clinics to distribute informative brochures on managing conditions like eczema or psoriasis during colder months.
My Best Winter Skin Day FAQs
When is My Best Winter Skin Day?
My Best Winter Skin Day 2026 falls on Saturday, October 24, offering a weekend opportunity to focus on your skin’s health before the coldest months arrive.
What causes winter skin?
Winter skin is primarily caused by cold, dry air that strips moisture from the skin, leading to dryness, cracking, and irritation. Indoor heating also exacerbates this effect by further reducing humidity.
How many people are affected by dry skin in winter?
While specific numbers for ‘winter skin’ are hard to quantify, dry skin (xerosis) is a widespread issue, affecting nearly half of the global population at some point, with many experiencing seasonal worsening.
What are the best tips for winter skin care?
Key tips include moisturizing immediately after showering, using a humidifier, taking shorter lukewarm showers, and choosing gentle, fragrance-free cleansers. Protecting skin with scarves and gloves also helps.
How to Observe My Best Winter Skin Day
Volunteer
Volunteers for SOCS are helping to distribute product sample bags in their local community in tandem with valuable skin care tips. You can find out more about becoming a member here.
Educate
Share dermatology-backed tips on preventing and managing winter skin. From moisturizing routines to protective practices, help others understand how to keep skin healthy in cold, dry weather.
Connect
Engage with patients, SOCS members, and donors on social media using the hashtags #MBWS #SOCS #MyBestWinterSkin #SOCSMBWS #SkinOfColorSociety or tagging @skinofcolorsociety. Share your experiences and help spread trusted dermatologist tips on winter skin.
Why My Best Winter Skin Day is Important
Winter skin affects us all
People of all ages, skin types, and tones can be impacted by winter skin. It can affect your health, the appearance of your skin, and your overall quality of life.
To enable medically-supported advice
Countless myths and misconceptions are floating around social media about managing winter skin. For example, many believe a hot shower helps moisturize your skin when it doesn’t. People need medically-supported advice on how to achieve their best winter skin. How better to do that than straight from the SOCS dermatologist experts?
- Moisturize daily. Pay attention to areas that are more prone to dryness because of exposure to the outside elements. Moisturize within 3-5 minutes of patting the skin dry after bathing or showering.
- Think thick. Heavier creams and ointments may be more effective than lotions in colder months.
- Be gentle. Avoid harsh cleansers that may strip the skin of its natural oils. Use suds-free and fragrance-free soaps.
- Go cool. Shower or bathe in lukewarm water for no more than 10 minutes at a time.
- Cover up. Wear gloves, mittens and scarves to protect your skin from the cold and the harsh effects of wind on the skin.
- Protect skin. Wear a broad-spectrum sunscreen even in the winter.
- Stay hydrated. It’s important all year long.
Winter skin will only worsen in the future
Climate change is causing winter weather to be more extreme and unforgiving in some parts of the US and across the world. This in turn means that winter skin and its repercussions will only become more prevalent and bothersome.
The 2025 MBWS Campaign is generously supported by Vaseline
My Best Winter Skin Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | October 24 | Saturday |
| 2027 | October 24 | Sunday |
| 2028 | October 24 | Tuesday |
| 2029 | October 24 | Wednesday |
| 2030 | October 24 | Thursday |
Social Media Tips for My Best Winter Skin Day
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