Global Champagne Day – Oct. 23, 2026

Global Champagne Day
Submit your updates or photos
Categories:
Tags:
BeverageDrinkingInternational
Where:
International
Date change rule:
4th Friday of October
Holiday emoji:
🍾

Global Champagne Day bubbles up every fourth Friday in October, celebrating the world’s most iconic sparkling wine. Originating from the Champagne region of France, this effervescent drink is synonymous with joy and festivity. Raise a glass, explore its rich history, and discover new ways to enjoy this luxurious beverage!

Want to sponsor Global Champagne Day? Learn how

Expected Global Champagne Day Deals

While we await official 2027 promotions, history shows that retailers like Total Wine & More and BevMo! often feature discounts on popular Champagne brands. Restaurants and bars, from local bistros to national chains like The Capital Grille, typically offer special Champagne flights or by-the-glass deals. Even grocery stores such as Whole Foods Market and Trader Joe’s might highlight sparkling wine selections. Online retailers like Wine.com could present curated Champagne bundles and glassware from brands like Riedel. We will update this page with confirmed live deals as October 22 approaches.

Platform Guide for Global Champagne Day

Instagram

Tag @nationaltoday_ and use #GlobalChampagneDay. Share elegant photos of your Champagne toasts, favorite bottles, or creative cocktail recipes.

TikTok

Tag @www.nationaltoday.com and use #GlobalChampagneDay. Film quick, fun videos of popping corks, clinking glasses, or demonstrating simple Champagne pairings.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #GlobalChampagneDay. Share event invites for local tastings or host a virtual Champagne happy hour with friends.

Social Media Tips for Global Champagne Day

Individuals

Gather friends for a sophisticated tasting party, pairing different styles of Champagne with complementary foods like oysters, cheese, or even fried chicken. Share your favorite bottle on social media.

Creators

Produce content showcasing the versatility of Champagne, from classic mimosas to unique sparkling cocktails. Offer tips on proper serving temperatures, glassware, or food pairings to engage your audience.

Brands

Host a 'Best Champagne Pairing' contest, encouraging users to share their creative food combinations. Partner with a local sommelier for an interactive live Q&A session about Champagne's nuances.

Top Brands for Global Champagne Day

  1. Moët & Chandon

    Founded in 1743 by Claude Moët, this French luxury house is one of the world's largest and most famous Champagne producers. Known for its iconic Impérial Brut, it has been associated with celebration and prestige for centuries.

  2. Veuve Clicquot

    Established in 1772, Veuve Clicquot is renowned for its distinctive yellow label and the pioneering spirit of Madame Clicquot. This Champagne house is celebrated for its commitment to quality and innovation, particularly in the development of the riddling rack.

  3. Dom Pérignon

    A prestige cuvée of Moët & Chandon, Dom Pérignon is named after the Benedictine monk Pierre Pérignon, who is credited with making important contributions to Champagne wine production in the 17th century. It is exclusively a vintage Champagne.

  4. Korbel

    Founded in 1882 in Sonoma County, California, Korbel Champagne Cellars is one of the leading producers of méthode champenoise sparkling wine in the United States. They are known for their wide range of sparkling wines.

  5. La Marca

    While not a Champagne, La Marca Prosecco is a popular Italian sparkling wine often enjoyed for similar celebratory occasions. Founded in 1968, it is produced in the Prosecco region of Italy and is recognized for its crisp, refreshing taste.

  6. Riedel

    An Austrian glassware company founded in 1756, Riedel is famous for its varietal-specific wine glasses, including flutes and coupes designed to enhance the Champagne drinking experience. Their designs are favored by connoisseurs.

  7. Target

    Founded in 1902, Target is a major American retail corporation that offers a wide selection of sparkling wines and Champagnes, especially during holiday seasons. They make premium bubbly accessible to a broad consumer base.

Global Champagne Day Hero

Dom Pérignon (Pierre Pérignon)

Dom Pérignon, a Benedictine monk who lived from 1638 to 1715, served as the cellar master at the Abbey of Hautvillers in the Champagne region of France. He is widely, though perhaps apocryphally, credited with inventing Champagne. His true contributions lay in perfecting the art of blending grapes to improve wine quality and developing techniques for producing clear, stable wines, laying the groundwork for modern Champagne production.

History of Global Champagne Day

The oldest recorded sparkling wine is Blanquette de Limoux, which was supposedly invented in 1531 by Benedictine monks in the Abbey of Saint-Hilaire, near Carcassonne. The process was achieved by bottling the wine before the initial fermentation had ended. A hundred years later, an English scientist named Christopher Merret documented the addition of sugar to a finished wine to create a second fermentation. He detailed to the Royal Society what is now called ‘méthode traditionnelle,’ in 1662, but it would not be used for champagne until the 19th century, about 200 years later.

In France, the creation of the first sparkling champagne was accidental. It was called the “Devil’s Wine” because bottles exploded or corks popped as a result of the pressure in the bottle. At the time, the bubbles were considered a fault. The invention of the muselet by Adolphe Jaquesson in 1844 helped prevent the corks from blowing out. Even when it began to be deliberately produced as a sparkling wine, for a very long time champagne was made using the ‘méthode rurale,’ in which the wine was bottled before the initial fermentation had finished.

The production of champagne saw massive growth in the 19th century, from a more regional production of 300,000 bottles a year in 1800 to 20 million bottles by 1850. In that century, champagne was noticeably sweeter than the ones from today. A taste for drier champagnes began when Perrier-Jouët decided not to sweeten his 1846 vintage before exporting it to London. Thus, in 1876, the designation of ‘brut’ champagne was created for the British, to identify the driest champagne, made with less than 0.4 ounces of added sugar per liter.

Global Champagne Day timeline

1531
Oldest Recorded Sparkling Wine

The Blanquette de Limoux is seemingly invented by Benedictine monks in the Abbey of Saint-Hilaire, near Carcassonne.

1662
Christopher Merret Describes the ‘Méthode Traditionnelle’

It is the creation of a second fermentation by adding sugar.

1663
Oldest Written Use of ‘Champagne’

The poet Samuel Butler refers to a “brisk champagne.”

19th Century
The ‘Méthode Traditionnelle’ is Used

About 200 years after it was first documented, sweet champagne becomes the norm for this century.

1844
Invention of the Muselet

Adolphe Jaquesson creates it, and it helps prevent corks from blowing out because of the pressure in champagne bottles.

How Businesses Can Celebrate Global Champagne Day

Local restaurants and bars can host special Champagne tasting events, offering flights of different styles or regions. Retailers, including liquor stores and gourmet food shops, can create curated Champagne and food pairing bundles, highlighting local cheeses or artisanal snacks. Event planners might offer ‘build-your-own mimosa bar’ packages for private parties, while online businesses could run promotions on Champagne-themed merchandise or glassware, encouraging customers to toast the occasion.

Global Champagne Day FAQs

When is Global Champagne Day?

Global Champagne Day 2026 falls on Friday, October 23, inviting enthusiasts worldwide to raise a glass to this iconic sparkling wine.

How much Champagne is produced annually?

The Champagne region of France produces approximately 300 million bottles of Champagne each year, with a significant portion exported globally. This volume underscores its enduring popularity.

Is Champagne only from France?

Yes, by international law and strict appellation d’origine contrôlée (AOC) regulations, true Champagne can only come from the Champagne region of France. Sparkling wines made elsewhere, even using the same methods, must be called something else.

What's the difference between Champagne and sparkling wine?

The primary difference lies in geography and legal designation: all Champagne is sparkling wine, but not all sparkling wine is Champagne. Champagne must originate from the Champagne region of France and adhere to strict production rules.

Global Champagne Day Activities

  1. Pop open a bottle

    This one is self-explanatory. Gather some friends or family and drink your favorite champagne.

  2. Learn how to open a bottle with a champagne saber

    If you’re a big enough enthusiast of champagne, you’ve probably heard of this unusual act. There are specific sabers you can buy that are made for cutting the top of champagne bottles. You need to follow some special instructions, so make sure you know what you’re doing before you try it in front of others.

  3. Visit the Champagne region

    The ultimate way to celebrate. You can learn first-hand how champagne is made, visit a palace and a cathedral, and fly over the vineyards on a hot-air balloon.

5 Mind-Blowing Facts About Champagne

  1. Right to the name

    It is illegal in most countries to use the word ‘champagne’ to refer to any sparkling wine that doesn’t come from the Champagne region in France.

  2. It was called ‘shampanskoe’ in Russia

    This translates to "that, which is of Champagne," only in 2021 did Russia ban the name for imported sparkling wine, but it’s still used today for some brands produced in former Soviet republics.

  3. High velocity

    When popped, a champagne cork can reach a velocity of 24.8 miles per hour.

  4. 177 feet and nine inches

    That is the longest recorded cork flight.

  5. $2.07 million

    That is what the most expensive bottle of champagne costs, designed by Alexander Amosu and Swarovski, handcrafted from 18-carat solid gold, and with a deep-cut 19-carat white diamond at its center.

Why We Love Global Champagne Day

  1. It’s a day to share our favorite champagne with others

    Usually, people only drink champagne at celebrations, but if you’re a big enthusiast, this day is a good excuse to drink with friends and family. If you own several bottles, you can make a show out of it and have them try different types.

  2. It’s a chance to learn more about champagne

    The history and process of making champagne is quite lengthy. There are many books and internet articles, and videos documenting everything very well.

  3. It makes us feel like James Bond

    While it’s often said that the Vodka Martini is the secret agent’s favorite drink, he has drunk champagne more often in the films. It shows up over 35 times, and his favorite brand seems to be Bollinger, which is seen in 14 movies.

Global Champagne Day dates

Year Date Day
2025 October 24 Friday
2026 October 23 Friday