- Categories:
- Health
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- AppreciationFunWeird National
- Where:
- United States
- Date change rule:
- Every January 23
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- 🦶
Measure Your Feet Day kicks off on January 23 each year, urging everyone to take a moment for their often-overlooked feet. This quirky observance highlights the importance of accurate shoe sizing for overall foot health and comfort. Grab a measuring tape, visit a shoe store for a professional fitting, and step into a world free of foot pain.
Want to sponsor Measure Your Feet Day? Learn how
Expected Measure Your Feet Day Deals
While official 2027 promotions are still under wraps, history shows that retailers often step up with deals around Measure Your Feet Day. Look for discounts at major shoe retailers like Foot Locker, DSW, and Zappos, offering sales on a wide range of footwear. Specialty running stores such as Fleet Feet and Road Runner Sports may provide complimentary foot analyses and discounts on properly fitted athletic shoes. Brands like New Balance and Brooks Running could feature promotions on their comfort-focused lines. Additionally, consider checking for deals on foot care products from Dr. Scholl’s and specialty sock brands like Bombas, ensuring your feet are pampered from heel to toe. We will update this page with confirmed live deals as January 23 approaches.
Platform Guide for Measure Your Feet Day
TikTok
Tag @www.nationaltoday.com and use #MeasureYourFeetDay. Create a fun video showing how you measure your feet at home or get a professional fitting.
Tag @nationaltoday_ and use #MeasureYourFeetDay. Share photos of your favorite comfortable shoes or tips for maintaining healthy feet.
Mention National Today (facebook.com/nationaltoday) and use #MeasureYourFeetDay. Start a discussion about common foot problems and the importance of proper shoe fit.
Measure Your Feet Day Hero
Dr. William Scholl
History of Measure Your Feet Day
No one really knows who first started Measure Your Feet Day, but some sources credit it to an ancient tradition in Iceland. Spring is a very cold time in Iceland. During extreme rainstorms in the spring, ancient Icelandic natives would run into their huts and celebrate the arrival of the storms by measuring their feet in pairs and participating in the ancient Icelandic rite called Shelbing. Shelbing is done by high-fiving a fellow Icelander with your feet.
The best way to measure your accurate shoe size is with a Brannock Device. The Brannock Device is a foot measuring device that was invented by Charles F. Brannock. Charles Brannock developed the measuring instrument over the course of two years. He patented the first prototype of the device in 1925 and then made an improved version two years later in 1927. The Brannock Device was manufactured and sold by the Brannock Device Company which was headed by Charles Brannock himself until his death in 1992. You can find samples of the very first Brannock Device at the Smithsonian Institution in Washington D.C. The Brannock Device tells you your exact foot measurement by measuring the length, width, and arch length of the foot.
The Brannock Device is so important, especially for athletes, that in 2018, the Syracuse minor league baseball team renamed themselves to the Syracuse Devices for one night in honor of the Brannock Device and its immeasurable contributions to their foot health.
Feet expand at different stages of our lives. They flatten and get wider from all the pressure they get subjected to. Because feet expand under pressure, the best time to measure your feet is after a hard day of walking.
Measure Your Feet Day timeline
The Mondopoint system is first developed by the International Organization for Standardization to create a universal footwear sizing system.
Some sagebrush bark sandals dating between 7000 to 8000 B.C. are found in the Fort Rock Cave in Oregon, U.S.
Charles F. Brannock invents the Brannock Device to measure feet and determine shoe size.
A U.S. Navy captain tells a shoe salesman about his sailors having foot problems — the salesman uses the Brannock Device and discovers they are wearing the wrong size shoes.
Measure Your Feet Day FAQs
When is Measure Your Feet Day?
In 2027, Measure Your Feet Day will be observed on Saturday, January 23, making it a perfect weekend opportunity to assess your shoe size and comfort.
How many people wear the wrong shoe size?
Estimates suggest that more than half of adults are walking around in ill-fitting shoes, highlighting the widespread need for awareness around proper foot measurement and shoe selection.
What are the consequences of wearing ill-fitting shoes?
Beyond immediate discomfort, prolonged use of ill-fitting footwear can contribute to long-term orthopedic problems, affecting posture, gait, and even causing pain in the knees, hips, and back.
How often should you measure your feet?
Adults should aim for an annual foot measurement, especially if they experience discomfort or notice changes in their usual shoe fit. It’s also wise to measure both feet, as one can be slightly larger than the other.
How to Celebrate Measure Your Feet Day
Measure your feet
We hate to state the obvious, but this is the first step to celebrating Measure Your Feet Day. The easiest way to measure your feet is to place a sheet of paper on the floor against the wall, place a bare boot on the paper while your heel touches the wall, and then use a ruler or tape measure to measure the maximum length and width. It’s better to get a friend to do the measuring for you. You can then check the measurement of your longest foot against a shoe size chart.
Get your feet checked
Go to your local foot clinic and speak to your pedorthist. A pedorthist specializes in the use and modification of footwear to treat problems in the lower limbs.
Buy some new shoes
Once you know your right shoe size, you can go out and get some brand new shoes to celebrate. Your shoes can finally feel the sense of comfort and joy that comes with wearing the perfect size shoe.
5 Facts About Shoes And Shoe Sizes
85% of people get it wrong
85% of people in the world underestimate their shoe size by at least a half size.
It increases as you age
Even in your adult life, your foot size can increase by over-one-and-a-half sizes
They didn’t always have right and left
Before the ancient Romans made distinct left and right shoes, shoes were worn on either foot.
10th-century Chinese broke their feet for it
Between the 10th century to the 11th century, golden lotus feet were a sign of beauty in China and people broke their feet and toes just so they could fit into small boots
They were originally measured in barleycorns
In 1324, King Edward II of England declared that the diameter of one barleycorn would represent a full shoe size
Why We Love Measure Your Feet Day
Athletes shouldn’t be the only ones to care for their feet
The feet are the foundation of the body, and everyone needs to take care of their feet more. Even if your feet aren’t the moneymaker of your body as it is with athletes, they are still the home of all your mobility.
It prevents further health problems
Wearing the wrong shoe size can lead to several feet issues including calluses, hammer toe, and ingrown nails. Measure Your Feet Day helps us prevent these health problems by catching them before they happen.
No one should have to wear the wrong size shoe
Wearing the wrong shoe size can be very uncomfortable and no one should have to do it. No one should have to wear shoes that leave them with pains, blisters, or marks on their feet. Shoes should protect your feet, not injure them.
Measure Your Feet Day dates
| Year | Date | Day |
|---|---|---|
| 2027 | January 23 | Saturday |
| 2028 | January 23 | Sunday |
| 2029 | January 23 | Tuesday |
| 2030 | January 23 | Wednesday |
| 2031 | January 23 | Thursday |
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