- Categories:
- Food & Beverage
- Tags:
- DrinkingHistoricalLiquor
- Where:
- United States
- Date change rule:
- Every April 17
- Holiday emoji:
- 🍷
Malbec World Day invites wine lovers to raise a glass every April 17. This global celebration honors the Malbec grape’s journey, especially its rise to prominence in Argentina. Explore its history, discover tasting notes, and find the perfect pairing to celebrate this versatile red wine.
Want to sponsor Malbec World Day? Learn how
Expected Malbec World Day Deals
While we await official 2027 promotions to drop, history shows that Malbec World Day inspires a variety of deals. Expect local wine shops like Total Wine & More and BevMo! to offer discounts on Argentine Malbecs. Online retailers such as Wine.com and Vivino often feature special bundles or reduced pricing. Restaurants and wine bars, including chains like The Capital Grille and independent bistros, may host special tasting events or offer Malbec by the glass promotions. Look for grocery stores like Trader Joe’s and Whole Foods Market to highlight affordable Malbec selections. We will update this page with confirmed live deals as April 17 approaches.
Platform Guide for Malbec World Day
Tag @nationaltoday_ and use #MalbecWorldDay. Share photos of your favorite Malbec bottle, a delicious food pairing, or a tasting event you attend.
TikTok
Tag @www.nationaltoday.com and use #MalbecWorldDay. Film short videos reviewing different Malbecs, demonstrating a wine pairing, or sharing fun facts about the grape’s history.
Mention National Today (facebook.com/nationaltoday) and use #MalbecWorldDay. Post about your Malbec tasting notes, ask friends for their favorite producers, or share local winery events.
Malbec World Day Hero
Domingo Faustino Sarmiento
History of Malbec World Day
In 1853, Argentina’s president, Domingo Faustino Sarmiento began implementing plans to reform Argentina’s wine-making industry. He approached Michel Aime Pouget, a French soil expert, and asked him to import new French grapevine cuttings into Argentina. One of the varietals brought back by Pouget just so happened to be the Malbec grape. On April 17, 1853, the first agronomy school in Argentina was founded, to learn how to adapt European grapes to Argentinian soil.
The Malbec grape is used in making red wine. It is an inky purple, thick-skinned grape that originated in France. However, a French viticulturist and ampelographer claim that the original name of the grape was ‘Cot’ and that it haled from northern Burgundy. Malbec creates such an intense, dark red wine that it is sometimes blended with wines such as Merlot or Cabernet Sauvignon.
Though Malbec originated in France, it experienced a decline in popularity in its home country, especially after a frost occurred in 1956, destroying 75% of the Malbec vineyards. Now Malbec is more prominent in Argentina, becoming an emblem of the nation’s wine industry, where it established a strong foothold during the twentieth century. Today, over 75% of all Malbec grapes are grown in Argentina and Malbec wine has gained popularity not just in Argentina but in countries all over the world. In 2011, the fifth largest wine producer in the world, called Wines of Argentina, established April 17 as Malbec World Day.
Malbec World Day timeline
Malbec grapes are introduced to Argentina.
Over 70% of the Malbec vineyards in France are destroyed by frost.
Over 10,000 acres of Malbec grapes are planted in Argentina.
Malbec World Day is established by Wines of Argentina on April 17.
How Businesses Can Celebrate Malbec World Day
Local businesses can uncork the spirit of Malbec World Day with creative activations. Restaurants and wine bars can curate special Malbec flights, offering tastings from different Argentine regions or comparing Malbecs with other red varietals. Liquor stores might host in-store promotions, offering discounts on Malbec bottles or pairing suggestions with local cheeses and charcuterie. Even gourmet food shops can participate by highlighting products that complement Malbec, such as artisanal chocolates or premium cuts of beef, encouraging customers to explore the perfect pairing.
Malbec World Day FAQs
When is Malbec World Day?
In 2027, Malbec World Day is observed on a Saturday, April 17. This weekend placement offers a fantastic chance to explore Malbec with friends and family.
How popular is Malbec wine globally?
Globally, Malbec’s appeal continues to grow, with Argentina leading its production and export. The grape’s versatility and food-friendly nature contribute to its sustained high demand among wine enthusiasts.
Where is Malbec wine primarily produced?
Beyond Argentina, Malbec is also produced in France (where it’s known as Côt or Auxerrois), Chile, the United States, Australia, and South Africa, each offering unique expressions of the grape.
What is the history behind Malbec World Day?
The celebration of Malbec World Day stems from a pivotal moment in Argentine history when efforts were made to enhance the country’s viticulture. It honors the legacy of those who brought the Malbec grape to its current global prominence.
Malbec World Day Activities
Go to a wine tasting
Indulge your fancy side on this special day. Attend a wine tasting with a few of your friends.
Buy Malbec grapes
Sample some Malbec grapes and see for yourself what all the noise is about. Thank us later!
Use the hashtag
Spread the fun. Use the hashtag #malbecworldday to let everyone know why we’re celebrating.
5 Amazing Facts About Grapes
They are 65 million years old
According to a scientific review published in “Trends in Genetics,” grapes have been in existence for about 65 million years.
Over 8,000 varieties of grapes exist!
There are 8,000 grape varieties known to man, most of which come from the Americas and Europe.
Grapes have natural yeast
Yeast organisms grow naturally on the skins of grapes.
Grapes have vitamin C
Grapes are high in vitamin C and they contain over a quarter of our bodies’ daily recommended dose of vitamin C.
Raisins are grapes
Raisins are just grapes that have been left out to dry.
Why We Love Malbec World Day
It highlights the Malbec grape
Though Malbec is well-known in Argentina, it has not yet enjoyed the acclaim of other popular wines around the world. Malbec World Day is a great opportunity to highlight and create awareness about this rich, fruity wine.
It celebrates Argentina’s wine heritage
Malbec wine has become one of Argentina’s wine champions. Malbec wine is a globally-recognized wine thanks to the vision and hard work of former president Domingo Faustino Sarmiento and soil expert, Michel Aime Pouget.
It appreciates the work of vintners
Vintners are the unseen people that turn grapes into the delicious wine we see in stores. Today is a good day to appreciate all the hard work that goes into the wine-making process.
Social Media Tips for Malbec World Day
Individuals
Creators
Brands