Foursquare Day – April 16, 2027

Foursquare Day
Categories:
Tags:
ObscureTechnology
Where:
United States
Date change rule:
Every April 16
Holiday emoji:
📍

Foursquare Day checks in every April 16, celebrating the innovative geolocation app Foursquare. This unique holiday, derived from the 4×4=16 date, encourages users to explore new locations and share their experiences. Discover local gems, connect with friends, and make the most of your surroundings.

Want to sponsor Foursquare Day? Learn how

Expected Foursquare Day Deals

While specific 2027 promotions are yet to be announced, Foursquare Day historically inspires local businesses to offer deals for check-ins. Expect independent coffee shops and bakeries to reward loyal customers, while local diners and pubs might feature special menu items for those who ‘check in’ on the app. Retailers in urban centers could offer flash discounts for app users. We will update this page with confirmed live deals as April 16 approaches, so keep an eye out for opportunities to explore and save at your favorite spots. Remember to check the Foursquare app itself for any official promotions or partnerships.

Platform Guide for Foursquare Day

Instagram

Tag @nationaltoday_ and use #FoursquareDay. Share photos of your favorite local spots, hidden gems, or memorable check-ins, encouraging others to explore.

TikTok

Tag @www.nationaltoday.com and use #FoursquareDay. Create short videos showcasing your city’s best-kept secrets, local businesses, or a day of checking into new places.

X/Twitter

Mention @NatlToday and use #FoursquareDay. Tweet about your favorite Foursquare tips, local recommendations, or memories of using the app to discover new experiences.

Social Media Tips for Foursquare Day

Individuals

Check into your favorite local businesses, leave helpful tips, and rediscover your city. Share your check-ins on social media to inspire friends.

Creators

Produce content highlighting unique local businesses or neighborhoods. Showcase how Foursquare helps discover and support community spots, perhaps with a 'day in my city' theme.

Brands

Run a Foursquare check-in promotion offering a discount or freebie to customers who check in at your location. Encourage user-generated content by asking for tips or photos.

Top Brands for Foursquare Day

  1. Foursquare

    Founded in 2009 by Dennis Crowley and Naveen Selvadurai, Foursquare began as a pioneering location-based social network. It allowed users to 'check in' at venues, earn badges, and become 'mayors.' Today, it has evolved into a leading location technology platform, powering various apps and services.

  2. Swarm

    Launched in 2014 by Foursquare, Swarm is a companion app that brought back the social check-in and gamification features. It focuses on sharing your location with friends, earning coins, and competing for mayoralties, separating the social aspect from Foursquare's enterprise solutions.

  3. Yelp

    Founded in 2004, Yelp is a popular online directory and crowd-sourced review platform for local businesses. While not focused on check-ins, it shares Foursquare's mission of helping users discover and share experiences about restaurants, shops, and services in their area.

  4. Google Maps

    Introduced in 2005, Google Maps is a comprehensive web mapping service offering detailed geographical information. It incorporates user reviews, photos, and location sharing features, serving as a powerful tool for discovery and navigation, much like Foursquare's original intent.

  5. TripAdvisor

    Founded in 2000, TripAdvisor is a global online travel company providing reviews and information on hotels, restaurants, and attractions. It empowers travelers to make informed decisions and share their experiences, aligning with Foursquare's goal of community-driven location insights.

  6. Uber

    Launched in 2009, Uber revolutionized ride-sharing by leveraging location technology to connect riders with drivers. While a different service, its reliance on precise geolocation for pickups and drop-offs highlights the critical role of the technology Foursquare helped popularize.

  7. Starbucks

    The global coffeehouse chain, founded in 1971, was an early adopter and popular venue for Foursquare check-ins. Its widespread locations and loyal customer base made it a prime example of how physical businesses could engage with users through location-based social platforms.

Foursquare Day Hero

Dennis Crowley

Dennis Crowley is an American internet entrepreneur best known as the co-founder of Foursquare. Before Foursquare, he also co-founded Dodgeball, another location-based social network acquired by Google. Crowley's vision for connecting people with places through mobile technology profoundly influenced early social media and location services, making 'checking in' a common digital behavior.

History of Foursquare Day

Foursquare Day, widely known as “4sqDay,” has its origins in Tampa, Florida. Nathan Bonilla-Warford thought up the name of this day. An optometrist by profession, Warford is also a lover of days and numbers. He came up with the idea of a holiday on April 16 (4×4 = 16) on “Get Satisfaction,” an online community platform. Later, he mentioned it in detail in one of his blogs. But wait! He did not stop there. On March 22, 2009, he discussed his thoughts on Foursquare Day with leading project manager, Jessica Barnett, who helped him promote his idea. On March 26, Foursquare made an official announcement regarding the celebration of this day on Twitter.

In honor of this holiday, a group of Foursquare users from Tampa joined Warford in organizing an event to spread the word and make the holiday popular. On the first holiday, the app witnessed 550,000 check-ins and 20,000 sign-ups from new users. Today, this holiday is observed in several places in different ways. Besides regular check-ins, interested people also host parties and lectures.

For some time, the team of Foursquare Day kept track of all celebrations through a map with icons. However, the popularity of the holiday grew by leaps and bounds and the team could not keep up and removed the icons. Foursquare provides swag packs for various events, including goodies like stickers, buttons, shirts, etc. to encourage people and endorse their business. The team does not interfere in the planning of these events. They allow the community members freedom to curate events and parties as per their preference and convenience.

Foursquare Day timeline

2009
The Foursquare app is Launched

The app launches as an exploration platform focused on local businesses.

2010
The Holiday is Officiated

A social media fan, Nathan Bonilla-Warford floats the idea of the holiday in Foursquare’s online forum.

2014
A Significant Milestone

Foursquare divides its platform into two segments — social network and discovery & review platform.

2021
Top Rating

Foursquare City Guide is rated the best app for travel trips.

Foursquare Day FAQs

When is Foursquare Day?

In 2027, Foursquare Day will be observed on a Friday, April 16. This makes it an ideal start to the weekend for discovering hidden gems and checking in at your favorite hangouts.

How many people use Foursquare?

Today, Foursquare’s enterprise solutions continue to grow, with its location intelligence platform utilized by major brands and developers worldwide. The underlying technology influences how hundreds of millions of people interact with apps and services, even if they don’t directly ‘check in’ on the original Foursquare app.

Why is Foursquare Day celebrated on April 16?

The choice of April 16 for Foursquare Day is a playful mathematical reference: 4 squared, or 4×4, equals 16. This date was organically adopted by the Foursquare community to honor the platform and encourage exploration of local businesses and attractions each year.

What is the difference between Foursquare and Swarm?

Essentially, Foursquare evolved into a powerful location intelligence platform and business-focused app, helping users find places and offering data to enterprises. Swarm, on the other hand, retained the original social elements, allowing users to track their life’s adventures, earn badges, and compete with friends through check-ins.

Foursquare Day Activities

  1. Install the app

    If you are not among the 50+ million users of Foursquare, maybe it is time you give it a try. You can download the app from the App Store or Google Play.

  2. Attend a Foursquare event or party

    Several events and parties are organized to celebrate Foursquare Day. You might bump into new and exciting people if you attend one.

  3. Spread the hashtag

    You can use social media to tell people about the app. Uploading social media posts with ‘#4sqDay’ has been a long-standing trend.

5 Interesting Facts About Foursquare Day

  1. There was a website with that name

    Did you know that there is a website called “4sqday.com”?

  2. It’s more like a game

    Unlike other social networking sites, Foursquare is gamified, and its users must compete to connect and view each other’s whereabouts.

  3. It is more popular among the guys

    Studies show that the app is more popular among its male audience.

  4. It’s loved by developers

    Over 125,000 developers around the globe leverage Foursquare’s location-based information.

  5. It has some fun rewards

    As amusing as it sounds, Foursquare rewards users with the most check-ins in 30 days with a Mayor badge and title.

Why We Love Foursquare Day

  1. It expands your network

    It is an excellent opportunity to meet and connect with people who use and love Foursquare. It is also a way of making new friends!

  2. It promotes accessibility

    The app’s location platform makes our data visible to leading brands, helping them engage with and measure consumers. This allows for more personalized advertisements on your social media apps.

  3. It’s a useful source of information

    Foursquare has various sources of information. This allows the app to act as a useful business guide for users.

Foursquare Day dates

Year Date Day
2027 April 16 Friday
2028 April 16 Sunday
2029 April 16 Monday
2030 April 16 Tuesday
2031 April 16 Wednesday