Attwari – Jun. 27, 2026

Expected Attwari Deals

For Attwari, the focus shifts from commercial deals to community support and cultural preservation. Local businesses in regions with significant Tharu populations can partner with cultural organizations to host educational events or traditional craft markets. Consider donating to groups like the Tharu Welfare Council or the Indigenous Peoples’ Alliance of Nepal, which work to uplift and preserve indigenous cultures. Brands can sponsor community meals or cultural performances, highlighting the importance of heritage. We encourage supporting Tharu artisans and businesses directly, ensuring the economic well-being of the community. We will update this page with confirmed community events and initiatives as June 27 approaches.

History of Attwari

The Tharu people, Nepal’s fourth-largest ethnic group, are the originators of the Attwari festival. Nepal is a democratic landlocked country in South Asia. Since Nepal’s unification in the late 18th century, the Tharu people have endured inequity and persecution as their lands have been granted to members of the governing families. The Tharu people were pushed into labor contracts that benefited others since they were homeless.

In the late 1950s, the World Health Organization supported the Nepalese government in eradicating malaria in the forests of the central Terai. It caused the Tharu people to temporarily leave their lands and led to other tribes soon occupying them — leaving the indigenous people of Terai homeless and jobless.

Following the demise of Nepal’s Panchayat system in 1990, the Tharu ethnic organization Tharu Kalyankari Sabha joined the umbrella organization of ethnic groups — a forerunner of the Nepal Federation of Indigenous Nationalities. The Tharu ethnic group began to obtain political power and wealth. Soon after, a civil war broke out in the new government, which lasted for years.

In 2006, the Comprehensive Peace Accord was signed. And subsequently, Tharu organizations proposed an autonomous Tharu state within a federal Nepal, emphasizing the equality of opportunity and equal distribution of land and resources.

In September 2015, Nepal adopted a new constitution and established seven provinces. One is Sudur Paschim Pradesh — home to a majority of Tharu people. In 2018, Sudur Paschim Pradesh was adopted as the permanent name for the province. In 2021 Attwari was declared a public holiday in Sudur Paschim Pradesh province.

How Businesses Can Celebrate Attwari