Learn more fun facts on the National Sunglasses Day Video Page.
- Categories:
- Special Interest
- Tags:
- Activities
- Where:
- United States
- Date change rule:
- Every June 27
- Holiday emoji:
- 😎
National Sunglasses Day shades the calendar every June 27, inviting everyone to celebrate the iconic accessory that blends fashion with vital eye protection. Grab your favorite pair, whether they’re classic aviators or trendy cat-eyes, and flaunt your style. Be sure to share your best looks and spread awareness about the importance of UV protection!
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Expected National Sunglasses Day Deals
While we wait for official 2027 promotions to drop, history shows retailers like Sunglass Hut, Ray-Ban, and Warby Parker often roll out special discounts or BOGO offers on National Sunglasses Day. Expect department stores such as Macy’s and Nordstrom to feature sales on designer eyewear, while online giants like Amazon and Zappos will likely have flash deals across a wide range of brands. Smaller, independent boutiques may also offer in-store promotions or loyalty rewards for new purchases. We will update this page with confirmed live deals as June 27 approaches.
Platform Guide for National Sunglasses Day
Tag @nationaltoday_ and use #NationalSunglassesDay. Share your favorite sunglass styles, OOTDs, and scenic shots with your shades.
TikTok
Tag @www.nationaltoday.com and use #NationalSunglassesDay. Create fun transition videos showcasing different sunglasses or share eye health facts.
Mention National Today (facebook.com/nationaltoday) and use #NationalSunglassesDay. Post photos of your family and friends enjoying the day with their favorite eyewear.
National Sunglasses Day Hero
Edwin H. Land
National Sunglasses Day timeline
The Chinese wear sunglasses with lenses made from flat panes of smoky quartz.
James Ayscough starts experimenting with tinted lenses in spectacles.
Sunglasses become widely used, especially among Hollywood celebrities.
Ray-Ban Aviator sunglasses become the hottest accessory with celebrities and the rest of society.
How Businesses Can Celebrate National Sunglasses Day
Local businesses can celebrate National Sunglasses Day by offering special discounts on eyewear or eye care services. Optometrists can host free UV eye health screenings, while fashion boutiques can showcase new sunglass collections with in-store events. Restaurants and bars could create themed cocktails or outdoor dining promotions, encouraging patrons to wear their favorite shades and enjoy the summer vibe.
National Sunglasses Day FAQs
When is National Sunglasses Day?
National Sunglasses Day 2026 falls on Saturday, June 27, offering a perfect weekend opportunity to enjoy the sun responsibly and in style.
Why is UV protection important for eyes?
UV protection is crucial as prolonged exposure to the sun’s ultraviolet rays can lead to serious eye conditions like cataracts, macular degeneration, and photokeratitis (sunburn of the eye). Quality sunglasses block 99-100% of both UVA and UVB rays.
How many pairs of sunglasses are sold annually?
The global sunglasses market is substantial, with millions of pairs sold annually. In 2023, the market size was valued at approximately $18 billion, reflecting strong consumer demand for both fashion and protective eyewear.
What is the difference between polarized and non-polarized sunglasses?
Polarized lenses contain a special filter that blocks intense reflected light, reducing glare from surfaces like water, snow, or roads. This makes them ideal for driving, fishing, and outdoor sports, offering enhanced clarity and comfort.
National Sunglasses Day Activities
Treat yourself to a new pair!
Get yourself that pair you've had your eye on, or one you didn't before today. Browse online, in a convenience store or even a corner store and find your next favorite pair of glasses. Whether you've been meaning to buy those super pricy Maui Jim's or you just pick up a pair of $5 shades from the corner store you're doing yourself a favor and are guaranteed to look cool. According to one of the top San Diego PR Firms, only 40% of Americans wear sunglasses for their eye-saving properties.
Wear your favorite pair and coordinate your outfit
Pick out your favorite pair and wear an outfit that matches your sunglasses! Can you create a whole outfit based on the shades you pick? Are your frames purple, do you have a matching purple shirt that you can pair with it? What about matching your purple socks? You know you want to.
Buy a pair to give to a friend
There are few fun $5 gifts that could be as useful or as fun as a pair of sunglasses for your best friend. Go ahead and get some bestie matching sunglasses. They are sure to love it and you can match for at least on day! Post your sunglass bestie selfie to social media!
Why We Love National Sunglasses Day
They make you look attractive (and fun!)
No joke, science has shown that sunglasses make us look more attractive. There are a few reasons for this 1) The cover up and offer a structure of symmetry onto your face. No face is perfectly symmetrical but sunglasses hide that! 2) They add an air of mystery: when you cannot see someones eye movements, they appear more mysterious and 3) the historical link between glamor and movie stars, who adopted sunglasses in the 1950s to avoid paparazzi.
They protect your vision
You don't need to buy the most expensive glasses to get the most effective UVA and UVB protection; even the cheap ones from the grocery store spinning racks are doing you a huge favor! Even if the sun doesn't hurt your eyes UV rays that can cause photokeratitis, pingueculae and permanent retinal damage, if you are exposed to them frequently. Look for sunglasses that protect you from 99 to 100 percent of both UVA and UVB light. This includes those labeled as "UV 400," which blocks all light rays with wavelengths up to 400 nanometers. Don't worry they aren't hard to find.
They keep you from getting wrinkles
Sunglasses help prevent wrinkles in two ways 1) they keep your eyes relaxed and prevent squinting, which helps prevent crows-feet wrinkles at the corners of the eyes, and 2) the block harmful skin damaging and cancer causing UV rays from reaching the sensitive skin around our eyes. Wear sunglasses for health and to look awesome. Double win!
Social Media Tips for National Sunglasses Day
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