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Quitters Day arrives on the second Friday in January, a day to acknowledge the common struggle of abandoning New Year’s resolutions. This tradition, rooted in ancient Babylonian goal-setting, encourages us to reflect on why we quit and empowers us to try again. Recommit to your aspirations, find new motivation, and redefine success on your own terms.
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Expected Quitters Day Deals
While we wait for official 2027 promotions to drop, history shows that brands often pivot their early-year sales to support renewed resolution efforts around Quitters Day. Look for discounts from fitness apps like Peloton and MyFitnessPal, offering trials or reduced memberships. Healthy meal kit services such as Blue Apron and HelloFresh may extend special offers to help maintain healthy eating habits. Self-improvement platforms like Duolingo for language learning or Headspace for mindfulness often feature promotional pricing. Retailers like Target and Amazon might highlight deals on home gym equipment, organizational tools, and wellness products. We will update this page with confirmed live deals as January 8 approaches.
Platform Guide for Quitters Day
TikTok
Tag @www.nationaltoday.com and use #QuittersDay. Share short, inspiring videos about restarting resolutions or funny takes on giving up.
Tag @nationaltoday_ and use #QuittersDay. Post motivational quotes, progress photos, or Reels offering tips for staying on track.
X/Twitter
Mention @NatlToday and use #QuittersDay. Share quick tips, relatable memes, or ask followers about their strategies for recommitting to goals.
Quitters Day Hero
Benjamin Franklin
History of Quitters Day
In 2019, extensive research was conducted by Strava — a social network for athletes — and it was found that approximately 80% of people who made New Year’s resolutions have tapped out by the second week of January. Making deductions from the available 800 million user-logged activities in that year, Strava even went on to predict that the second Friday of January was the fateful day when the motivations of most quitters begin to decline. The main areas of focus for resolutions involve exercise, eating habits, and weight loss.
New studies have found that about two-thirds of people abandon their New Year’s resolution within a month. One of the major problems with achieving new year resolutions is that those who set them are over-ambitious. People usually start with high levels of motivation, but as time progresses, the drive begins to wane. The key in achieving goals is to set short, medium, and long-term goals as opposed to one large unrealistic stretch goal. Starting small and staying consistent, and also pairing up with someone else to remain accountable and motivated, will lead to good results. The day is not one to make fun of those who set goals and quit, but one to ultimately inspire them to eventually achieve their goals despite all odds.
The key to not quitting something you started is to not just decide to do something but to be totally devoted to doing it. The second key is persistence, and the third is to get in with a group/club doing the same thing. According to research, these three things are winning recipes to keep going.
Quitters Day timeline
Dr. Maltz publishes a book where he shows it requires a minimum of about 21 days for an old mental image to dissolve and a new one to form.
The University of Scranton publishes a study that shows only 19% of individuals who make resolutions stick with them and reach their goals within two years.
Dr. Larry concludes from a study that it takes an average of 66 days for a new behavior to become automatic.
The University of Scranton publishes a study that predicts only 8% of the Americans who make New Year’s resolutions will stick to them.
How Businesses Can Celebrate Quitters Day
Local businesses can leverage Quitters Day by offering ‘restart’ promotions or workshops. Fitness studios might offer discounted trial memberships or introductory classes for those looking to get back on track. Healthy cafes and juice bars could promote special menus focused on nutritious options. Life coaches or productivity consultants could host free webinars on goal-setting and habit formation. Even retail stores could curate sections with products that support common resolutions, like journals, organizational tools, or small exercise equipment, encouraging customers to recommit rather than give up.
Quitters Day FAQs
When is Quitters Day?
In 2027, Quitters Day will be observed on Friday, January 8, serving as a timely reminder that it’s never too late to pick up where you left off with your New Year’s aspirations.
How many people give up on New Year's resolutions?
While exact figures vary, studies consistently show that a significant majority of resolution-makers, often around 80%, will have abandoned their goals by the second week of January each year.
What are the most common New Year's resolutions?
Year after year, resolutions to improve physical health, manage finances better, and cultivate personal growth consistently rank among the top goals people set for the new year.
What is the origin of New Year's resolutions?
New Year’s resolutions have ancient roots, originating with the Babylonians who, during their spring new year, made pledges to their deities for good conduct and repayment of debts.
Quitters Day Activities
Celebrate your past achievements
Even though you quit on some goals, that doesn’t make you a failure. You’ve got some things done in the past, and you should value that. So, organize some form of celebration with friends and colleagues, to be encouraged to do better in the future.
Revise your set goals
This is a perfect time to sit and take an in-depth look into the goals you previously set. Doing this will help recognize the lapses and loopholes in them and to create a better, more effective plan.
Teach others
After learning and practicing effective techniques for achieving your set goals, help others to learn to do likewise. They’ll definitely be grateful, and you’ll be helping lots of people.
5 Facts About New Year’s Resolutions That Will Fascinate You
Westerners practice it more
It is most common in the Western world but also can be found in Eastern countries.
It was common after the Great Depression
About a quarter of American adults who formed New Year’s resolutions formed them at the end of the Great Depression.
It’s a good time
Studies have shown that those who make common New Year’s resolutions are 10 times more likely to succeed than those who decide to make life changes at other times of the year.
It is achieved with goal-setting
According to studies, the most effective way to achieve a New Year’s resolution is by setting specific goals.
It has religious origins
The Romans began each year by making promises to the god Janus, and in modern times, many Christians prepare for the year ahead by praying and making these resolutions.
Why We Love Quitters Day
The day provides mutual support
Having a day set aside specifically to recognize people who quit pursuing their year goals, helps to understand the reasons behind the quitting. The day further provides a platform for these people to learn and encourage one another in terms of how to better achieve their goals.
It helps us recognize our limitations
Quitter’s Day reminds us that we are still human, and we will fail at times. This helps promote more understanding and empathetic societies.
We grow
This day goes a long way in helping every involved person become better versions of themselves — once the lessons are taken and put to use. As they do, we ultimately have a better world.
Quitters Day dates
| Year | Date | Day |
|---|---|---|
| 2026 | January 9 | Friday |
| 2027 | January 8 | Friday |
| 2028 | January 14 | Friday |
| 2029 | January 12 | Friday |
| 2030 | January 11 | Friday |
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