National Peanut Brittle Day – Jan. 26, 2027

National Peanut Brittle Day
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CandyDessertFood
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Date change rule:
Every January 26
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🥜

National Peanut Brittle Day crunches its way onto the calendar every January 26. This day celebrates the beloved hard candy, packed with roasted peanuts and a buttery, caramelized sugar base. Get ready to snap off a piece, share with friends, or try your hand at making a homemade batch!

Want to sponsor National Peanut Brittle Day? Learn how

Expected National Peanut Brittle Day Deals

While we await official 2027 promotions, history shows that National Peanut Brittle Day often brings sweet deals from confectioners and grocery stores. Look for discounts on pre-packaged brittle from brands like Brach’s, See’s Candies, and Russell Stover. Specialty candy shops and local bakeries might offer limited-time batches or unique flavor variations. Grocery chains such as Kroger and Walmart often feature sales on baking ingredients like peanuts and sugar, encouraging home brittle makers. Keep an eye on online retailers like Amazon for bulk brittle deals. We will update this page with confirmed live deals as January 26 approaches.

Platform Guide for National Peanut Brittle Day

Instagram

Tag @nationaltoday_ and use #PeanutBrittleDay. Share photos of your favorite brittle, whether homemade or store-bought, or a video of the satisfying crunch.

TikTok

Tag @www.nationaltoday.com and use #PeanutBrittleDay. Film a quick recipe tutorial for making brittle at home or a taste-test challenge with different varieties.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #PeanutBrittleDay. Ask your community to share their favorite brittle memories or family recipes.

Social Media Tips for National Peanut Brittle Day

Individuals

Treat yourself to a piece of peanut brittle, or bake a batch to share with family and friends. It's a simple pleasure that brings a smile.

Creators

Develop content around the versatility of peanut brittle. Showcase it as a topping for ice cream, a mix-in for cookies, or a unique dessert garnish.

Brands

Confectionery brands can launch limited-edition brittle flavors or host a 'brittle-making challenge' with prizes for the most creative homemade recipes.

Top Brands for National Peanut Brittle Day

  1. Brach's

    Founded in 1904 by Emil J. Brach in Chicago, Illinois, Brach's is a leading American candy manufacturer. Known for its wide array of classic candies, Brach's offers a popular peanut brittle that is a staple in many households.

  2. See's Candies

    Established in 1921 by Charles See, his wife Florence, and mother Mary See in Los Angeles, California, See's Candies is renowned for its high-quality chocolates and confections. Their peanut brittle is a beloved classic, made with fresh, premium ingredients.

  3. Russell Stover Chocolates

    Founded in 1923 by Russell and Clara Stover in Denver, Colorado, Russell Stover is one of America's largest manufacturers of boxed chocolates. They produce a variety of candies, including a traditional peanut brittle that is widely available.

  4. Planters

    Founded in 1906 by Amedeo Obici and Mario Peruzzi in Wilkes-Barre, Pennsylvania, Planters is an iconic American brand of snack foods, particularly nuts. While not a brittle maker, their high-quality peanuts are essential for creating the perfect peanut brittle.

  5. Hershey's

    Founded by Milton Hershey in 1894 in Hershey, Pennsylvania, The Hershey Company is one of the largest chocolate manufacturers in the world. While primarily known for chocolate, their broader confectionery influence supports the industry that produces treats like peanut brittle.

  6. Hammond's Candies

    A gourmet candy company founded in 1920 by Carl T. Hammond, Sr. in Denver, Colorado, Hammond's is known for its handcrafted candies, including a range of brittle flavors. They maintain traditional candy-making techniques, offering a nostalgic appeal.

  7. The Jelly Belly Candy Company

    Founded in 1869 by Gustav Goelitz, this company, originally Goelitz Confectionery Company, later became Jelly Belly. While famous for jelly beans, their long history in confectionery reflects the broader candy industry that embraces diverse treats like brittle.

National Peanut Brittle Day Hero

George Washington Carver

George Washington Carver (1864–1943) was an American agricultural scientist and inventor who promoted alternative crops to cotton, such as peanuts, soybeans, and sweet potatoes. His extensive research into peanuts led to the development of over 300 uses for the crop, significantly increasing its popularity and availability across the United States. While he didn't invent peanut brittle, his pioneering work made peanuts a staple ingredient, indirectly paving the way for the widespread enjoyment of peanut-based confections.

History of National Peanut Brittle Day

Turns out, our favorite classic candy comes with a bit of mystery. Though there’s no traceable evidence about the origins of peanut brittle, there are multiple theories pointing to all the possible people who may have made the sweet and salty confectionary first. There are even narratives describing the creation resulting from a serendipitous mistake. One such mistake is credited to a New England woman in 1890 who was in the middle of making taffy but accidentally added baking soda instead of cream of tartar. Not wanting to waste any ingredients, she continued cooking and ended up with an accidental peanut bark. When she tasted it, she realized it was delicious and gave pieces to her friends along with her accidental recipe.

Another theory, bringing the origin back even further, is that it was originally a traditional Celtic dessert. Celts are thought to have served the brittle during holidays, supporting the theory that peanut brittle began in Europe. It’s said that they made the bark by baking a mix of sugar and peanut butter. The candy then made its way from Europe to America in the 1830s by way of Irish settlers coming to the New World. They became known for their cooking and various traditional delicacies, one of which was their peanut butter bark.

Though there are multiple origin stories regarding the confectionery, it’s absolutely possible that all of them hold some grasp of truth. This would explain the reason why peanut brittle from one side of the country might look and taste differently than peanut brittle on the opposite side. And as people move around, try different recipes, and create new ones of their own, all of the possible origin theories begin to turn into one bark of delicious brittle.

National Peanut Brittle Day timeline

1830s
Set sail to a new world

It's theorized that peanut brittle made its way to the U.S. through Irish settlers coming to live in the New World.

1890
A delicious mistake

A woman in New England might have created peanut brittle by accidentally pouring baking soda into her taffy mix instead of cream of tartar.

1892
Put it in writing

The term "brittle" appears for the very first time in print

1915
Novelty brittle

Samuel Sorensen Adams invented the snake peanut brittle can and the snake nut can, after pranking his wife by putting a cloth spring snake inside of a jar of jam.

How Businesses Can Celebrate National Peanut Brittle Day

Local businesses can celebrate National Peanut Brittle Day by offering special promotions or themed items. Bakeries and candy shops can create limited-edition brittle flavors or offer discounts on their classic recipes. Coffee shops might feature peanut brittle-flavored lattes or incorporate crushed brittle into dessert toppings. Local grocery stores can highlight their peanut and sugar aisles with recipe cards for homemade brittle. Restaurants could include a peanut brittle-inspired dessert on their menu, like a brittle-crusted cheesecake or a brittle crumble over ice cream, providing a unique treat for patrons.

National Peanut Brittle Day FAQs

When is National Peanut Brittle Day?

In 2027, National Peanut Brittle Day is observed on Tuesday, January 26, providing a delightful mid-week treat. Get ready to celebrate with your favorite nutty confection.

What are the main ingredients in peanut brittle?

Peanut brittle’s distinctive crunch comes from its simple yet effective recipe. The mixture of caramelized sugar and corn syrup, combined with baking soda for aeration and butter for richness, encapsulates the peanuts perfectly.

How popular is peanut brittle?

Despite the rise of new confections, peanut brittle holds a strong nostalgic appeal for millions. It’s a consistently popular choice in candy shops and a frequent homemade gift, particularly in the United States.

What's the difference between peanut brittle and toffee?

The key distinction lies in the texture and ingredients. Brittle incorporates baking soda for its characteristic airy crunch and often includes nuts directly in the candy. Toffee is generally smoother, denser, and sometimes coated in chocolate and nuts rather than having them mixed in.

National Peanut Brittle Day Activities

  1. Search for the oldest peanut brittle recipe

    Recipes for peanut brittle go far back, and if you look hard enough you might be able to find one of the very first printed versions. Try following this recipe and take a crunchy bite out of the past!

  2. Craft peanut brittle goodie bags

    The only thing better than eating peanut brittle is sharing it with people close to you. Create personalized goodie bags to spread the National Peanut Brittle Day joy!

  3. Create your own recipe

    There are many ways to create your own personalized peanut brittle, and as long as you have a base of sugar, butter, baking soda, and peanuts, the possibilities are endless!

Why We Love National Peanut Brittle Day

  1. It's timeless

    Not only have we grown up with peanut brittle, but it was also around when our grandparents were children and will be around for our great grandchildren to enjoy. No matter the technological advances or where our future family will live, peanut brittle will always remain a reliable constant in their lives.

  2. Allergic to nuts? No problem

    There are dozens of peanut-less peanut brittle recipes so that those with nut allergies can also partake in the delicious treat.

  3. It's simply delicious

    Peanut brittle in its essence is just a few core ingredients — sugar, peanuts, salt, butter, and baking soda. And when these ingredients meld together in a hot oven, they create an unmatched flavor that instantly makes you feel safe and at home, inspiring a slight and happy "mmmm" to buzz from your mouth.

National Peanut Brittle Day dates

Year Date Day
2027 January 26 Tuesday
2028 January 26 Wednesday
2029 January 26 Friday
2030 January 26 Saturday
2031 January 26 Sunday