World Plant-based Burger Day – Oct. 10, 2026

World Plant-based Burger Day
Categories:
Tags:
FoodHealthy Food
Where:
International
Date change rule:
Every October 10
Holiday emoji:
🍔

World Plant-based Burger Day arrives every October 10 to celebrate the delicious and sustainable world of meatless patties. This day inspires individuals to explore plant-based diets and enjoy innovative burger creations. Discover new recipes, try a local vegan restaurant, or host a plant-based burger cook-off!

Want to sponsor World Plant-based Burger Day? Learn how

Expected World Plant-based Burger Day Deals

While we wait for official 2027 promotions to drop, history shows that World Plant-based Burger Day often brings exciting deals from major chains and specialty brands. Look for discounts at restaurants like Burger King (Impossible Whopper), Carl’s Jr. (Beyond Famous Star), and White Castle (Impossible Slider). Specialty vegan eateries and grocery stores like Whole Foods Market and Trader Joe’s are also likely to feature promotions on plant-based burger patties and ingredients from brands like Beyond Meat and Impossible Foods. We will update this page with confirmed live deals as October 10 approaches.

Platform Guide for World Plant-based Burger Day

TikTok

Tag @www.nationaltoday.com and use #PlantBasedBurgerDay. Share your favorite plant-based burger recipes or review local vegan burger joints.

Instagram

Tag @nationaltoday_ and use #PlantBasedBurgerDay. Post mouth-watering photos of your vegan burger creations or restaurant finds.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #PlantBasedBurgerDay. Share articles on the benefits of plant-based eating or organize a virtual burger tasting.

Social Media Tips for World Plant-based Burger Day

Individuals

Try making a new plant-based burger recipe at home, or visit a local restaurant known for its vegan options. Share your experience with friends and family to inspire them.

Creators

Film a 'plant-based burger crawl' reviewing different vegan burgers in your city, or create a tutorial for crafting the perfect homemade patty and toppings.

Brands

Host a giveaway for plant-based burger patties or offer a special discount on your vegan menu items. Partner with a local influencer for a sponsored review.

Top Brands for World Plant-based Burger Day

  1. Beyond Meat

    Founded in 2009 by Ethan Brown, Beyond Meat is a leading producer of plant-based meat substitutes, including its popular Beyond Burger. Headquartered in El Segundo, California, the company aims to positively impact human health, climate change, natural resources, and animal welfare.

  2. Impossible Foods

    Founded in 2011 by Patrick O. Brown, Impossible Foods creates plant-based meat and dairy products, most famously the Impossible Burger. The company uses a heme-containing protein called soy leghemoglobin to give its products a meat-like flavor and appearance.

  3. VeganBurg

    Established in 2010 in Singapore, VeganBurg is the world's first 100% plant-based burger fast-food chain and the initiator of World Plant-based Burger Day. They are known for their gourmet vegan burgers and commitment to sustainable food practices.

  4. Daiya

    Founded in 2008 in Vancouver, Canada, Daiya Foods specializes in dairy-free and plant-based food products. Their extensive range includes cheese alternatives, pizzas, and dressings, making it easier for consumers to enjoy plant-based meals, including burgers.

  5. MorningStar Farms

    A subsidiary of Kellogg's, MorningStar Farms has been a pioneer in the vegetarian food market since 1974. They offer a wide variety of plant-based products, including numerous veggie burger options, making plant-based eating accessible to a broader audience.

  6. Amy's Kitchen

    Founded in 1987 by Andy and Rachel Berliner, Amy's Kitchen is a family-owned, organic food company known for its vegetarian and vegan convenience meals. Their popular veggie burgers are a staple in many health-conscious households, offering wholesome, plant-based options.

  7. Gardein

    Gardein, a brand under Conagra Brands, offers a diverse range of plant-based meat alternatives, including various burger patties. Since its inception, Gardein has focused on creating delicious and versatile products that appeal to both vegetarians and meat-eaters looking to reduce their meat consumption.

World Plant-based Burger Day Hero

Ethan Brown

Ethan Brown is the founder and CEO of Beyond Meat, one of the most prominent companies in the plant-based food industry. He established Beyond Meat in 2009 with a vision to create plant-based meat products that are indistinguishable from animal meat, addressing concerns about human health, climate change, and animal welfare. His work has been instrumental in bringing plant-based burgers to mainstream consumers globally.

History of World Plant-based Burger Day

For hundreds of years, protein-rich alternatives to animal products have been utilized. Tofu, a bean curd manufactured from soybeans and invented in China in the second century, is perhaps the most well-known meat substitute. Many people say that tofu is bland or flavorless, although it is a very flexible dish that absorbs the tastes of the other foods with which it is cooked or served. Tofu gained appeal in the Western world as a healthier source of protein in the second part of the 20th century. Tempeh, an Indonesian meal derived from fermented soybeans that offer more protein than tofu, is another soy-based option. Finally, seitan (also known as wheat gluten) is a wheat flour product that closely resembles the texture of chicken and has been used in East Asian cuisine since at least the 14th century. Stock, soy sauce, or spices can be kneaded in to enhance the flavor.

Vegetarians and vegans (who account for fewer than 10% of the U.S. population) have long utilized tofu, tempeh, and seitan. They are also acquainted with classic veggie burgers, which are frequently prepared with beans or other high-protein vegetables. Modern meat-mimic manufacturers are now attempting something new: selling plant-based products to meat-eaters, who constitute a far more significant section of the population.

They point out that plant-based burgers are a better alternative for the environment and the battle against climate change. The manufacture of just one animal burger takes more than 2,000 liters of water — plant-based burgers require just 150 liters. Aside from saving water, plant-based burgers use less land and save numerous animal lives each year. As the popularity of vegetarian meats has increased, so has the favored descriptive language. “Plant-based” has developed as the preferred phrase among meat-free alternatives, as many customers would like to eat more plant-based cuisine without being completely vegetarian or vegan.

World Plant-based Burger Day timeline

1896
Grilled Hamburger Sandwich

According to a Chicago Tribune report, the 'hamburger sandwich' is becoming increasingly popular among rail travelers.

1960s
Vegetarian is Less Common

People who adopt a strictly vegetarian diet are rarely mentioned.

1969
Meatless Burger

Recipes for making burgers without meat first appear in literature in 1969.

1971
Becoming a Trend

Frances Moore Lappé's best-selling book "Diet for a Small Planet" popularizes vegetarianism.

How Businesses Can Celebrate World Plant-based Burger Day

Local restaurants and cafes can participate in World Plant-based Burger Day by featuring special vegan burger menus or offering discounts on their existing plant-based options. Grocery stores can create eye-catching displays of plant-based burger patties, buns, and toppings, perhaps with recipe cards. Food trucks specializing in vegan cuisine could host pop-up events, while even non-food businesses can share educational content on the benefits of plant-based eating.

World Plant-based Burger Day FAQs

When is World Plant-based Burger Day?

World Plant-based Burger Day 2026 is celebrated on Saturday, October 10. It’s a fantastic opportunity to explore the growing world of delicious meatless patties and sustainable eating.

How many people are trying plant-based diets?

Globally, the number of people adopting plant-based diets or reducing meat consumption is steadily increasing. In the U.S., surveys suggest that roughly 6% of the population identifies as vegan, with many more actively reducing their meat intake for health and environmental reasons.

What is the market size for plant-based burgers?

The global plant-based meat market, including burgers, is experiencing significant growth. In 2026, it is projected to be worth tens of billions of dollars, driven by innovation, consumer demand for healthier options, and environmental concerns.

Who started World Plant-based Burger Day?

World Plant-based Burger Day was initiated by VeganBurg, the world’s first 100% plant-based burger fast-food chain. They launched the day to celebrate plant-based burgers and promote sustainable food choices globally.

World Plant-based Burger Day Activities

  1. Eat plant-based burgers

    What are your plans for World Plant-Based Burger Day? Of course, eat a plant-based burger! You may either buy from a vegetarian restaurant, search for some recipes online, or use your imagination to construct a fun, meatless burger meal.

  2. Throw a BBQ in the backyard

    Given the prevalence of digestive issues in today's culture, you may need to include gluten-free buns and tofu-based patties. Now is the ideal time to flip some plant-based burgers for your family and friends.

  3. Distribute the vegetable feast

    Even if you aren't a vegetarian or vegan, try the diet for a day. Bring some vegetarian or plant-based meat to share with your coworkers or classmates.

5 Facts About Plant-Based Meat

  1. Not a suitable substitute for entire veggies

    Whole vegetables are high in fiber, one of the most important yet underutilized nutrients.

  2. Same nutritional value as ground beef

    In comparison to conventional ground beef (20% fat or more), plant-based burgers deliver comparable proportions.

  3. Offer potential health

    Because of the lower danger of infection with harmful germs such as Salmonella and Escherichia coli O157:H7, plant-based burgers are safer to handle uncooked than ground beef.

  4. 100% safe ingredients

    A thorough comparison goes beyond basic rules of thumb and involves a thorough evaluation of nutrition and safety.

  5. Pesticides are not "loaded" into plant-based patties

    Pesticide levels in these burgers are extremely low and unquestionably safe.

Why We Love World Plant-based Burger Day

  1. It is beneficial to the environment

    Going vegetarian saves not only animals but also fossil fuels. Did you know that whereas it takes 78 calories of fossil fuel to generate one calorie of beef, it only takes one calorie of fossil fuel to produce one calorie of soybeans? This is 780% more efficient than meat production!

  2. It is beneficial to your health

    Vegetarian diets often include plenty of fiber, folic acid, vitamins C and E, magnesium, unsaturated fat, and phytochemicals that aren't always found in meat. Lower cholesterol means a lower chance of heart disease, lower blood pressure, and a healthy weight.

  3. It allows us to be more creative in the kitchen

    The plant-based burger recipe is so well-known, why not have some fun with it? Allow today to be your day to experiment with various plant-based burgers and have some fun in the kitchen.

World Plant-based Burger Day dates

Year Date Day
2026 October 10 Saturday
2027 October 10 Sunday
2028 October 10 Tuesday
2029 October 10 Wednesday
2030 October 10 Thursday