- Categories:
- Arts & Entertainment
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- AmericanMusic
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- United States
- Date change rule:
- 4th Friday of March
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- 🎶
Ultra Music Festival transforms Miami into a global dance music capital every last weekend in March. Join thousands of fans for three days of electrifying performances from the world’s top DJs and producers, stunning visual displays, and an unforgettable atmosphere. Plan your trip, explore the lineup, and get ready to dance!
Want to sponsor Ultra Music Festival? Learn how
Expected Ultra Music Festival Deals
While we wait for official 2027 promotions to drop, history shows that major brands often seize the opportunity to engage with Ultra Music Festival attendees. Expect travel companies like Expedia and Booking.com to offer special hotel and flight packages to Miami. Beverage brands such as Red Bull and Monster Energy typically have a strong presence with sponsored stages or exclusive festival drinks. Apparel companies like SHEIN and ASOS may launch festival-inspired collections, while tech giants like Apple or Samsung could showcase new audio equipment. Local Miami businesses, from restaurants to clubs, will also roll out special events and deals to capitalize on the influx of visitors. We will update this page with confirmed live deals as March approaches.
Platform Guide for Ultra Music Festival
TikTok
Tag @www.nationaltoday.com and use #UltraMusicFestival. Share your favorite festival fashion, dance moves, or recap videos from the event.
Tag @nationaltoday_ and use #UltraMusicFestival. Post vibrant photos and Reels of the stages, crowd, and Miami’s electrifying atmosphere.
X/Twitter
Mention @NatlToday and use #UltraMusicFestival. Live-tweet your favorite sets, artist announcements, and festival highlights in real-time.
Ultra Music Festival Hero
Russell Faibisch
History of Ultra Music Festival
The first Ultra Music Festival, held on the shores of Miami Beach in 1999, was the culmination of a series of electronic music events, with Russell Faibisch serving as the festival’s C.E.O., Chairman, and Executive Producer. In 2019, over 170,000 music fans packed the waterfront venue in Miami for the sold-out event. Ultra and Ultra Worldwide are the world’s largest and most successful independent electronic music festival brands, and they are also the world’s most global music festival brands, having traveled to over 100 countries.
Over 22 years, the Ultra Festival has held events in 26 cities and 29 countries among others. The festival has been refining its strategy in Miami for more than two decades to deliver the most diverse electronic talents as well as the most technologically capable large-scale festival productions feasible.
The Ultra brands were the first to offer a livestream experience with Ultra Live (which has received 2.3 billion views on livestream and artist-uploaded sets since 2012) and an audio broadcasting platform with U.M.F. Radio. Both of these innovations were launched by the Ultra brands. After connecting Miami’s thriving community of music fans and industry insiders with the Ultra Music Festival and Ultra’s Miami Music Week, which is anchored by the Ultra Music Festival, in 2018, the Ultra Worldwide brand publicly stated the acquisition of Miami’s Winter Music Conference through an affiliate organization.
Ultra Music Festival timeline
Russell Faibisch, the company's C.E.O., Chairman, and Executive Producer, develops the Ultra brand concerning live events in Miami.
A new music festival opens on the beaches of Miami Beach with the first Ultra Music Festival.
Through an affiliate, Ultra Worldwide announces that it has acquired Miami's Winter Music Conference.
The internationally acclaimed music festival celebrates its anniversary from March 29 to 31, marking the occasion as the festival's 21st anniversary.
How Businesses Can Celebrate Ultra Music Festival
Local Miami businesses can capitalize on Ultra Music Festival by offering themed promotions and extended hours. Restaurants and bars can create special ‘Ultra’ cocktails or late-night menus for festival-goers. Retailers can stock up on festival fashion, accessories, and hydration essentials. Hotels and short-term rentals should prepare for high demand, offering welcome packages or shuttle services to the festival grounds. Promoting local attractions and post-festival events can also enhance the visitor experience and boost revenue.
Ultra Music Festival FAQs
When is Ultra Music Festival?
For 2027, Ultra Music Festival will run from Friday, March 26 to Sunday, March 28, once again bringing the world’s top electronic music talent to South Florida.
How many people attend Ultra Music Festival?
With its massive draw, Ultra Music Festival continues to host approximately 165,000 fans each year, filling Bayfront Park with an energetic crowd eager for world-class DJs.
Where is Ultra Music Festival held?
The festival remains rooted in its iconic location at Bayfront Park in downtown Miami, providing convenient access and breathtaking views for its annual celebration of music.
What kind of music is played at Ultra Music Festival?
The festival is renowned for its broad spectrum of electronic music, showcasing everything from mainstream EDM acts to underground techno artists, ensuring a dynamic auditory experience for all attendees.
Ultra Music Festival Activities
Attend the festival
You can attend the festival to enjoy the lineup and acts that are going to be present. You can also attend with friends, family, and/or your partner to fully immerse yourself in the experience with loved ones.
Watch the livestream
You may not be able to attend the music festival for any reason, which is why you can watch the livestream. Host a party with your loved ones and you can all watch the event unfold over the days it will hold.
Have fun with friends
If you cannot attend the festival or you cannot watch the livestream, you can always have fun with your friends. Hang out and listen to some electronic music with your friends.
5 Tips To Enjoy Ultra Music Festival
Use public transit
Parking and traffic near the festival might be difficult, so taking public transit is advised due to spike pricing and trip shortages with ride-hailing platforms.
Book a hotel nearby
Consider booking a hotel nearby, so you can get to the festival on foot.
Dress appropriately
As an outdoor celebration, you should dress appropriately, take a refillable water bottle and refill at the many stations around the festival while keeping in mind to wear light, breathable clothing, and sunscreen.
Stay hydrated
If you drink alcohol, remember to stay hydrated.
Ultra app
Ultra includes an app that notifies you of any modifications to the schedule.
Why We Love Ultra Music Festival
It’s a global brand
Since its inception as a one-day festival, Ultra has grown into a global brand that has inspired similar festivals in Europe, Asia, and other parts of the world. However, Miami continues to be the focal point, attracting tens of thousands of people from all over the world, as well as practically every major name in electronic music and dance culture.
It’s electronic music for all
Ultra Music Festival celebrates electronic music in all forms so that all electronic music fans can enjoy it. The festival features hundreds of performers for three days, with enough to please electronic music aficionados of every genre.
It unites electronic music lovers
It is a public music festival that brings together electronic music lovers to celebrate the genre they love. It gives music lovers a chance to express themselves, see their favorite musicians and connect with fellow electro-heads.
Social Media Tips for Ultra Music Festival
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