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ThuFeb 16

Tim Tam Day – February 16, 2023

Tim Tam Day falls on February 16 each year. It is well known to all that Tim Tam biscuits are a national treasure for Australians. It is then no surprise that they have taken out one day from the national calendar to celebrate their love for this delicious confection and enjoy eating Tim Tam biscuits in different ways. It is the perfect day to learn how one can enjoy eating Tim Tams in new and creative ways.

History of Tim Tam Day

Tim Tam is a popular Australian biscuit brand introduced by Arnott’s in 1964. A Tim Tam is a cream-filled sandwich biscuit that was developed by Ian Norris, who worked at Arnott’s. During his trip to Britain, he tasted the popular Penguin biscuits and planned to develop a similar sandwich biscuit for his company. The biscuits were launched in 1964 and were named after a derby horse, Tim Tam.

In 2003, Arnott’s filed a lawsuit against Dick Smith Foods for creating a similar brand of biscuit in terms of design and packaging. Both companies resolved the case without going to court. Arnott’s began manufacturing Tim Tam biscuits for the U.S. market in 2008. In 2017, a special mint and chocolate-flavored Tim Tam biscuit was developed keeping in mind the taste of the American consumers.

The first Arnott’s bakery was set up in 1865, in Newcastle. The majority of Arnott’s confectionery items are distributed within Australia. Several bakeries are set up in Sydney, and Brisbane. On average, around 3,000 Tim Tam biscuits are produced per minute using 20 tonnes of cream filling.

In the early 2000s, Arnott’s launched a series of Tim Tam flavors such as double chocolate, dark mint chocolate, white chocolate, sweet caramel, and honeycomb. Two special flavors of Tim Tam biscuits were also created for the Indonesian market. A limited-edition cheese flavor was later introduced for the same market.

Tim Tam Day timeline

2006
Arnott's and National Breast Cancer Foundation’s Collaboration

Arnott's creates a pink edition Tim Tam for breast cancer awareness.

2012
A Facebook Fan Request

Arnott's creates a Tim Tam garden for a Facebook fan.

2014
New Tim Tam Flavors

Chef Zumbo develops new flavors for the Tim Tam brand.

2016
Arnott's Introduces a Special Mocktail Flavor

Arnott's launches a new series of Tim Tam mocktail biscuits.

Tim Tam Day FAQs

What day is Tim Tam Day?

Australians celebrate Tim Tam Day each year on February 16.

What is the Tim Tam challenge?

In this fun ritual, lovers of Tim Tams bite the opposite corners at each end. Then they dip each corner in a warm beverage and drink the beverage through it just like a straw. Finally, when the biscuit becomes wet and soft, they enjoy eating it.

Why is it called a Tim Tam slam?

It was probably created by some imaginative Australians who were bored and wanted to do something enjoyable. It became popular on a national level when Arnott’s made it part of their regular advertising. While there were many options to choose from, the company initially decided to call it Tim Tam Suck instead of Tim Tam Slam.

Tim Tam Day Activities

  1. Create a personalized Tim Tam snack basket

    No one can resist a basket full of tasty treats for binge snacking. Celebrate this Tim Tam Day by giving personalized snack baskets to your family and friends. You can buy Tim Tams in different flavors from your local grocery store and make a special snack basket to give to your loved ones.

  2. Create desserts with Tim Tam biscuits

    There are many creative ways to make plain deserts more fun and exciting with Tim Tam biscuits. You can simply top your favorite ice cream with crushed Tim Tam biscuits. If you want to be even more creative, then try using crushed Tim Tams as a base for no-bake cheesecakes. Another popular hack is to fold chunks of the biscuits in a brownie mix to make instant Tim Tam-flavored brownies.

  3. Taste test new Tim Tam flavors

    When it comes to experimenting with new flavors, no one does it like Arnott's. Tim Tam biscuits are known for their unique flavors. From tropical flavors and red velvet, honeycomb to dark choc chili; the list goes on and on. The majority of Tim Tam flavors are easily available in the U.S. and Australia. Pick a handful of the Tim Tam biscuits you have never tasted before and taste test them with your siblings or colleagues. You can even record a fun video of your reactions and share it with your family and friends.

5 Facts About Dark Chocolate That Will Blow Your Mind

  1. It has medicinal properties

    The Mayans used dark chocolate to make medicinal beverages.

  2. It's a Spanish discovery

    Chocolate was discovered by the Spanish in the late 1500s.

  3. Not everyone can afford it

    Amedei Porcelana is considered the world's most expensive chocolate.

  4. It has a unique name

    Dark chocolate is also known as sour chocolate.

  5. It's made from tropical trees

    Chocolate is made from seeds of the Theobroma cacao tree.

Why We Love Tim Tam Day

  1. It is a great way to get familiar with Australian snacks

    Aussies love snacking. And Tim Tam Day is a great opportunity to try out new Australian snacks that are as popular as Tim Tam biscuits. A lamington is also a popular Australian snack that's made with sponge cake and desiccated coconut. Fairy bread is another fun Australian party snack that’s made with buttered bread and covered with colorful sprinkles.

  2. It's a snack for all occasions

    Tim Tams are enjoyed and loved by people of all ages. They are an ideal snack for birthday parties, high teas, midnight munching, and coffee breaks. Australians, on average, consume more than 45 million packets of Tim Tam biscuits each year. Even those people who are on a weight-loss diet don't mind having Tim Tam biscuits once in a while on their cheat days.

  3. You get to learn the history of Tim Tam biscuits

    Arnott's is one of the biggest manufacturing companies of biscuits and cookies in the world. Tim Tam Day is a great way to get familiar with the history of Arnott's. The company was founded by William Arnott in 1865. Today, the brand has spread throughout East Asia and South Africa, and has become a huge part of Australia's history.

Tim Tam Day dates

YearDateDay
2022February 16Wednesday
2023February 16Thursday
2024February 16Friday
2025February 16Sunday
2026February 16Monday

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