Supernatural Day – Sep. 13, 2026

Supernatural Day
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Supernatural Day arrives every September 13, honoring the beloved television series ‘Supernatural’ and its enduring impact on pop culture. Join millions of fans worldwide to celebrate the show’s legacy, revisit favorite episodes, and connect with the vibrant community.

Want to sponsor Supernatural Day? Learn how

Expected Supernatural Day Deals

Supernatural Day often brings special promotions for fans looking to expand their collection of merchandise or re-watch the series. While we await official 2027 promotions, history shows retailers like Hot Topic and BoxLunch typically offer discounts on apparel, accessories, and collectibles. Streaming services like Amazon Prime Video may feature special bundles or marathons. Look for exclusive releases from Funko and Loungefly. Independent fan artists and small businesses on platforms like Etsy also frequently run sales on fan-made goods. Convention organizers such as Creation Entertainment might announce special guest appearances or ticket deals. We will update this page with confirmed live deals as September 13 approaches.

Platform Guide for Supernatural Day

TikTok

Tag @www.nationaltoday.com and use #SupernaturalDay. Share your favorite ‘Supernatural’ fan theories, cosplay reveals, or episode reactions in short, engaging videos.

Instagram

Tag @nationaltoday_ and use #SupernaturalDay. Post photos of your ‘Supernatural’ merchandise collection, fan art, or themed celebrations. Engage with other fans in the comments.

X/Twitter

Mention @NatlToday and use #SupernaturalDay. Join the real-time conversation by live-tweeting your favorite episodes or sharing iconic quotes and GIFs from the show.

Social Media Tips for Supernatural Day

Individuals

Organize a 'Supernatural' watch party with friends, re-watching classic episodes or the series finale. Share your favorite moments and quotes on social media using #SupernaturalDay.

Creators

Produce 'Supernatural'-themed content such as fan art tutorials, cosplay showcases, or video essays analyzing the show's themes. Engage your audience by asking for their top five episodes.

Brands

Run a 'Supernatural'-themed giveaway featuring merchandise, gift cards to streaming services, or convention tickets. Encourage user-generated content by asking fans to share their 'Supernatural' stories.

Top Brands for Supernatural Day

  1. Warner Bros. Television

    As the production company behind 'Supernatural,' Warner Bros. Television brought the epic saga of the Winchester brothers to life. Founded in 1955, the studio has been a cornerstone of television entertainment for decades, producing countless iconic series.

  2. The CW

    The CW served as the original broadcast home for 'Supernatural' for all 15 seasons, from its debut in 2005 until its conclusion in 2020. The network became synonymous with the show's dedicated fanbase and its unique blend of horror, fantasy, and drama.

  3. Amazon Prime Video

    Amazon Prime Video is a primary streaming platform where fans can watch all seasons of 'Supernatural.' The service offers a vast library of films and TV shows, making it a go-to destination for binge-watching the Winchester brothers' adventures.

  4. Hot Topic

    Hot Topic is a popular retail chain specializing in pop culture-inspired clothing, accessories, and merchandise. They have consistently offered a wide array of 'Supernatural' themed apparel and collectibles, catering to the show's passionate fanbase since its early days.

  5. Creation Entertainment

    Creation Entertainment is renowned for organizing official 'Supernatural' conventions across the United States. These events provide fans with opportunities to meet cast members, participate in Q&A panels, and celebrate their shared love for the series.

  6. Funko

    Funko, a leading creator of pop culture collectibles, produces numerous 'Supernatural' themed Pop! Vinyl figures. These highly sought-after figures depict beloved characters like Sam, Dean, Castiel, and Crowley, allowing fans to collect their favorites.

  7. Loungefly

    Loungefly designs and distributes a variety of licensed pop culture accessories, including mini backpacks, wallets, and handbags. They have released several popular 'Supernatural' collections, featuring iconic imagery and characters from the show.

Supernatural Day Hero

Eric Kripke

Eric Kripke is the visionary creator of 'Supernatural,' developing the series and serving as its showrunner for the first five seasons. His initial concept laid the groundwork for the Winchester brothers' epic journey, blending horror, mythology, and family drama. Kripke's creative direction established the show's unique tone and enduring appeal, shaping a universe that captivated millions of fans for over a decade.

History of Supernatural Day

“Supernatural” is an American dark fantasy drama television series created by Eric Kripke. It was the first broadcast on September 13, 2005, on “The W.B.” Starring Jared Padalecki as Sam Winchester and Jensen Ackles as Dean Winchester, the series follows the two brothers as they hunt demons, ghosts, monsters, and other supernatural beings. Ever since its debut in 2005, the series has garnered a dedicated fanbase from all over the world.

The first fan convention dedicated to “Supernatural” took place in Nashville, Tennessee, in October 2006 and the second was in London in May 2007. Since then conventions have since expanded through to Germany and throughout the United States. The series’ stars and large guest cast have made appearances with fans from the United States, Europe, China, and Australia.

Before the debut of the series’ fifth season, in which Lucifer is finally freed from his imprisonment, fans attempted to promote the show through Twitter. A lot of fans posted the hashtag “#LuciferIsComing” which made it into trending topics. However, Twitter users who were unaware of the fans’ intentions responded with numerous posts of “#GodIsHere”, and the topic was blocked from Twitter’s trending topics after complaints. Actor Misha Collins, who portrays Castiel in the series, tried to continue the campaign by requesting that fans post “#PDiddyIsScaredOfHisTV”, rapper P. Diddy being the one whom many fans believe to be the instigator of the initial backlash. However, after an hour, this attempt to trend the topic was also stymied by Twitter.

In 2018, to honor the series’ season 14 renewal, Mayor Steve Adler of Austin, Texas, declared June 23, 2018, as Supernatural Day in the city. The show’s stars Ackles and Padalecki are both residents of Austin, Texas.

Supernatural Day timeline

2005
“Supernatural” Airs On Television

“Supernatural,” an American dark fantasy drama television series created by Eric Kripke airs on “The W.B.”

2006
Fans Convention Takes Place

The first fan convention dedicated to “Supernatural'' is held in Nashville, Tennessee.

2009
Social Media

Fans take to Twitter to trend the series using the hashtag #Luciferiscoming.

2018
Texas Mayor Declares Supernatural Day

Mayor Steve Adler of Austin, Texas, declares June 23, 2018, as ‘Supernatural Day’ in the city.

How Businesses Can Celebrate Supernatural Day

Local businesses can tap into the ‘Supernatural’ fandom by hosting themed events or offering special promotions. Restaurants and bars could organize ‘Supernatural’ watch parties, serving themed drinks like ‘Dean’s Pie’ cocktails or ‘Sam’s Salad’ specials. Retail stores might create a ‘Hunter’s Kit’ display with relevant merchandise, or host a cosplay contest with prizes for the best Winchester or Castiel outfits. Even small businesses can engage fans by sharing trivia on social media or playing the show’s iconic classic rock soundtrack.

Supernatural Day FAQs

When is Supernatural Day?

Supernatural Day 2026 falls on a Sunday, September 13. It’s the perfect opportunity to spend the day binging episodes or connecting with fellow fans.

How many seasons did 'Supernatural' run?

‘Supernatural’ ran for an impressive 15 seasons, beginning in 2005 and concluding in 2020. The series produced a total of 327 episodes, making it one of the longest-running fantasy television shows.

What is the cultural impact of 'Supernatural'?

‘Supernatural’ has had a profound cultural impact, fostering an incredibly dedicated and active global fanbase known as the ‘SPN Family.’ It inspired numerous fan conventions, extensive fan fiction, and a lasting legacy in pop culture.

What is the significance of September 13 for 'Supernatural' fans?

September 13 marks the anniversary of the very first episode of ‘Supernatural,’ which aired on this date in 2005. It’s a day to remember where the journey of Sam and Dean Winchester began.

Supernatural Day Activities

  1. Start a “Supernatural” T.V. Marathon

    One of the best ways to celebrate “Supernatural” Day is to sit down with a group of your closest friends and start a marathon to see your way through the 12 seasons. To spice up the fun, remember to keep a container of salt close by.

  2. Get yourself some Supernatural related merchandise

    There are lots of “Supernatural'' merchandise out there for purchase. Some are official products, others made by the talented Supernatural fandom. You can get yourself a little “Supernatural” souvenir to celebrate the day.

  3. Host a “Supernatural” theme party

    Invite some friends over and throw a “Supernatural” theme party where you can talk about all things Supernatural. To make it extra fun, you can make it a costume event.

5 Interesting Facts About “Supernatural”

  1. Supernatural’s episodes were named after classic songs

    Many episodes are named after songs from Johnny Cash, The Rolling Stones, The Who, and, of course, Led Zeppelin' because it’s Dean’s favorite band.

  2. Supernatural was to be called “Unnatural”

    When the show’s concept was first pitched, the series was to be named “Unnatural,” It was later changed by the production team to “Supernatural.”

  3. Ruby was written for Kristen Bell

    Kripke planned to have Kristen Bell play ‘Ruby,’ one of the show’s most memorable demons, but Bell passed on the role.

  4. “Supernatural” has an anime adaptation

    In 2011, a Japanese animation show called “Supernatural'' was created, based on the story from the T.V. show.

  5. Jensen Ackles directed “Supernatural”

    Jensen Ackles directed six episodes of the show.

Why We Love Supernatural Day

  1. It’s an opportunity to honor the amazing cast and crew

    We get to pay our respect to the cast and crew of the “Supernatural” series. The people who over the years have dedicated their time and efforts to deliver such a masterpiece.

  2. It’s a chance to preserve the legacy of “Supernatural”

    By reminding fans to celebrate the anniversaries of the show, alongside its special holiday, we get to preserve its legacy. We ensure that this special event is not forgotten.

  3. it encourages people to socialize

    We get to motivate fans to attend Cons and other events, where they can meet people who share their love for the show and make new friends. And in doing so, spread love.

Supernatural Day dates

Year Date Day
2026 September 13 Sunday
2027 September 13 Monday
2028 September 13 Wednesday
2029 September 13 Thursday
2030 September 13 Friday