First there was the telephone, then the fax machine, and then social media — a revolutionary way of communicating. Since its creation, people have been able to connect with each other like never before. Friends and family can connect at any moment, and marketers have been able to reach consumers in an entirely new fashion. In fact, people use social media for an average of 144 minutes every single day. Because of its impact on society over the years, World Social Media Day was born on June 30, and it has continued to grow in popularity ever since.
History of World Social Media Day
World Social Media Day was launched by Mashable on June 30, 2010. It was born as a way to recognize social media’s impact on global communication, and to bring the world together to celebrate it. Everyone uses social media everyday; it’s how we connect with people all over the world in a simple and fast way. Mashable is known to use social media to connect various cultures, movements, and fandoms, which is why they wanted a day to celebrate it. People use the hashtag, #SMDay every year, and this year is your time to get involved!
The first major platforms from social media’s start to popularity were Friendster in 2002 and MySpace in 2003. Soon after, Facebook launched in 2004, which eventually became one of the largest social media platforms in existence that now has over one billion people using it. Now, common platforms have become Twitter, Instagram, YouTube, Whatsapp, TikTok, and many others, showing how these platforms have evolved from written messages, to pictures, and eventually videos that can be shared instantly and seen by millions.
Besides connecting with our friends and family in an easier way, social media has led to a whole new world of business growth, such as e-commerce brands popping up all over the world, advertising being displayed on every page in the web, and media sharing important news with people in a matter of minutes. Social media has had a significant impact on our world, and millions of people can’t imagine living without it now.
World Social Media Day FAQs
Who created social media?
The rise of social media began with the creation of the first social platform: Six Degrees, which was created by Andrew Weinreich.
How many people use social media?
At this very moment, there are over three billion active social media users worldwide.
What is the most popular social media platform?
To this day, Facebook still has the most amount of users compared to any other platform.
World Social Media Day Activities
Post, post, post!
Social media is only as good as the posts on it, so use this occasion to add your voice to the party! Post a selfie, a Tweet, or go live on Instagram or Facebook.
Try new platforms
There are so many social media sites out there waiting for you to discover them. Before you know it, you could be making TikTok videos, sharing your greatest travel adventures on Instagram, or joining in fun trending topics on Twitter. Give some platforms a try and see if you like them.
Take it offline
Social media can bring people together, but sometimes it's most special when your Internet friends become your IRL friends. In honor of Social Media Day, hang out with a friend you usually just talk to on social media out in the real world! Go on a walk, get a drink, or catch a flick. Just don't forget to take a pic to put on social media after!
5 Facts About Social Media
300 hours every minute
Over 300 hours of video are uploaded to YouTube every minute, and the average person watches 40 minutes a day!
Small and medium businesses
81% of small and medium businesses use at least one social platform to stay connected with their customers.
Pizza is the most popular instagrammed food followed by sushi and steak! Yum.
The highest-liked photo on Instagram is a picture of an egg, uploaded by world_record_egg as a way to beat the record of the photo with the most likes.
There are 500 million tweets sent each day — that’s 6,000 tweets every second.
Why We Love World Social Media Day
Social Media is flat-out entertaining because it lets you follow the things you're interested in the most. Whether you like cat videos or cookies, the inner lives of parents or the day-to-day lives of journalists, this is the place for you. Search millions of videos and posts using hashtags to see what users have posted around the world. Or create your own content. Imagine social media as the production team to your own show. Press record and let the good times roll.
With social media, there are no limits to who you can connect with. Your favorite stars, life coaches, or even your managers can be contacted via a direct message. This gives you the opportunity to reach out to anyone and make a connection.
It's ripe for discovery
The amazing thing about social media is it gives everyone a platform to showcase their talents, voice their opinions, or document their daily activities. Up-and-coming entertainers have the ability to show the world what they're made of without going through the Hollywood struggles of trying to get their big break. With a simple click of a button, users have leveraged platforms like Vine (RIP), Instagram, Facebook and Twitter to help kick off their careers.