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MonJun 30

National OOTD Day – June 30, 2025

On National OOTD Day, celebrated every June 30 showcase the fashionista inside you by sporting one of your best outfits. Not sure what ‘OOTD’ is? Well, it’s a Gen X term that means ‘outfit of the day.’ The short form of the term originated on social media when bloggers and fashion icons would post their outfits on platforms such as Instagram, Twitter, Pinterest, etc. Since then, the term has taken on a life of its own and has turned into a famous hashtag used to define a trendy outfit. With the OOTD being so important for men and women across the globe, it’s not a surprise a day has been specifically dedicated to it!

History of National OOTD Day

National OOTD Day was created by Stassi Schroeder, a star on the American reality television show called “Vanderpump Rules.” The special day was created in 2018, based on Stassi’s favorite hashtag #OOTD. However, according to the influencer, the day is about more than simply making a fashion statement — it is about inspiring people to wear clothes that make them feel good about themselves. This is essential since feeling good can boost your confidence and can actually aid in creating a positive aura. According to Stassi, “When you have a great outfit on, your day is that much better, and in my opinion, you should honor that feeling with an OOTD — which is why I created National OOTD Day!”

Stassi also feels that even if everything around you is falling apart, dressing like everything is perfect can actually have an impact on your perception and the way you feel. Most importantly, just because you are having a bad day does not mean you have to show it to the world! The reality TV star is also of the perception that styling yourself is an artistic way of expressing yourself. All you have to do is dedicate a few extra minutes every day to form a spectacular outfit that can make you feel comfortable, yet confident at the same time. 

A great outfit will also make you a hit with brands. Talent hunters are always on the look out for fresh faces, and what better way to make a statement than with a fabulous outfit!

Don’t know how to choose your OOTD? Here are some tips by Stassi that might help! First and foremost, analyze your body and figure out what type of outfit will suit you. Also, pick out parts of your body that you want to highlight with your outfit. For instance, do you have majestic shoulders you want to show off? The next step is to choose the right color, and voila, you are all set to celebrate OOTD Day! Don’t forget to create visually appealing Instagram posts for your OOTD! 

National OOTD Day timeline

18th–19th Century
Unisex Outfits

Skirts are worn by men and women.

Setting a Trend

The first pair of Levi jeans is sold.

The Famous Reptile

Lacoste creates the first-ever designer logo with its embroidered crocodile.

Going Short

Designer André Courrèges creates the first miniskirt, which is four inches above the knee.

National OOTD Day FAQs

Who owns the OOTD trademark?

The trademark of OOTD belongs to DESIGNI, Inc.

What does OOTD stand for?

‘OOTD’ stands for ‘outfit of the day.’ This refers to the outfit someone is wearing on a particular day.

Who started OOTD Day?

Stassi Schroeder started the day in order to encourage people to put on their best outfits.

National OOTD Day Activities

  1. Use the hashtag

    To celebrate OOTD Day, simply step out with your friends and take lots of pictures! Upload all these pictures on social media platforms with the hashtag #OOTD and #NationalOOTDDay.

  2. Dress to impress

    To honor the day, get dressed in the best outfit you have. It could be a work outfit, a clubbing outfit at night, or a casual outfit perfect for a coffee date.

  3. Go shopping

    Use this day to plan out some spectacular outfits you can wear for at least a month. Of course, this may require shopping in order to get updated with the latest trends.

5 Fun Facts You Need To Know About Clothes

  1. Creating a cotton shirt

    700 gallons of water are used to make a single cotton shirt.

  2. Long decomposition process

    Clothes take 40 years to decompose.

  3. Defining colors

    In 1918, a catalog suggested blue is for girls and pink is for boys.

  4. Secondhand clothing

    Secondhand clothing is worn by 70% of the world.

  5. White was for funerals

    This trend changed when Queen Victoria wore white at her wedding.

Why We Love National OOTD Day

  1. It stresses the importance of dressing up

    Dressing up is important especially if you are going for an interview, need to create a certain image at the workplace, or if you are meeting someone for the first time. National OOTD Day highlights why a good ‘outfit of the day’ is essential.

  2. Looking good can elevate your mood

    What you wear and how good you look can do wonders to boost your mood. Your outfit can also elevate your confidence levels.

  3. The day is inspirational

    Admit it, numerous people across the world don’t worry about picking the best outfit of the day out of pure laziness. This day is important for such individuals to be given a chance to experiment and see how easy it is. All you have to do is put in a little effort.

National OOTD Day dates

2025June 30Monday
2026June 30Tuesday
2027June 30Wednesday
2028June 30Friday
2029June 30Saturday

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