Rabbit Week champions the welfare of rabbits every year, running from the fourth Monday of June. This annual event aims to educate owners on proper care, nutrition, and healthcare for these often-overlooked pets. Discover how to provide the best possible life for your bunny, support awareness campaigns, and share vital information.
Want to sponsor Rabbit Week? Learn how
Expected Rabbit Week Deals
Rabbit Week, a key awareness campaign, drives engagement around proper pet care rather than traditional sales. Expect leading pet retailers like PetSmart and Petco to highlight rabbit-specific products, offering discounts on quality hay, specialized food, and spacious enclosures. Veterinary clinics may offer discounted health checks or educational seminars on rabbit health. Organizations like the RSPCA and Blue Cross will likely run donation drives, encouraging support for rescued rabbits. Pet food brands such as Burgess Pet Care and Oxbow Animal Health will promote their premium nutrition lines with special offers. We will update this page with confirmed live deals and awareness initiatives as June 22 approaches.
Platform Guide for Rabbit Week
Tag @nationaltoday_ and use #RabbitWeek. Share adorable photos of your rabbits, showcase their healthy diets, or create short reels demonstrating proper handling and care.
Mention National Today (facebook.com/nationaltoday) and use #RabbitWeek. Join community discussions on rabbit health, share educational articles, and post about local adoption events.
X/Twitter
Mention @NatlToday and use #RabbitWeek. Share quick facts about rabbit welfare, retweet messages from animal charities, and engage with veterinarians on common rabbit health myths.
Rabbit Week Hero
Richard Rockett
History of Rabbit Week
There are currently over 300 breeds of rabbits on the planet — all of them have descended from the European rabbit. Recent evidence has found that the earliest rabbits originated in Spain and France. Historians assume that early humans in those regions hunted rabbits for food. Still, the first-ever written record of rabbits comes from ancient Rome, when people kept them in cabinets and enclosures.
The practice of keeping rabbits as pets date back to Victorian England, as evidenced by the selective breeding of rabbits — for variations including size, shape, color, and hair length and texture. Other pieces of evidence were rabbit shows and The British Rabbit Council (B.R.C.) during the 1920s. The former, notably, led to an increase in the popularity of rabbits as pets. Due to selective breeding in the past and the resulting impact on the health of the rabbit population, the B.R.C. encourages research to better understand the diseases that affect rabbits, as well as solid welfare and husbandry.
Today, rabbits are the third most popular pet after cats and dogs. Unfortunately, due to the lack of awareness about how to properly care for pet rabbits, they are sometimes abandoned by their owners. Their owners often don’t spend enough time with their rabbits, misunderstand their needs, and misconstrue them like toys instead of living beings.
Rabbit Week timeline
The first evidence of the European rabbit is found in Spain.
The Romans begin writing about rabbits.
The British begin keeping rabbits as pets.
The first Rabbit Awareness Week takes place.
How Businesses Can Celebrate Rabbit Week
Local pet shops and veterinary clinics can actively participate in Rabbit Week by offering educational materials and special promotions. Pet stores might host ‘Meet the Bunnies’ adoption events or provide discounts on essential rabbit supplies like hay, pellets, and spacious hutches. Veterinary practices can offer free or reduced-cost rabbit health checks, emphasizing preventative care and common ailments. Groomers could provide demonstrations on safe rabbit grooming techniques. Highlighting responsible pet ownership and supporting local animal shelters through donation drives are excellent ways for businesses to engage.
Rabbit Week FAQs
When is Rabbit Week?
In 2027, Rabbit Week will be observed from Monday, June 28, through Friday, July 2. The week-long event continues its mission to highlight the needs of these often ‘forgotten pets.’
What is the main goal of Rabbit Week?
Rabbit Week’s core objective is to educate current and prospective rabbit owners on best practices for keeping their pets healthy and happy. Each year, the campaign emphasizes different aspects of rabbit welfare, from diet and exercise to recognizing signs of illness and ensuring proper socialization.
How many rabbits are kept as pets in the UK?
While exact figures fluctuate, estimates suggest that over a million rabbits are kept as pets in the UK. This makes them one of the most popular small pets, highlighting the ongoing need for educational initiatives to support their well-being.
Why are rabbits considered 'forgotten pets'?
The ‘forgotten pets’ label stems from a common lack of understanding regarding rabbit welfare. Unlike cats or dogs, rabbits’ needs for companionship, specific diets (high fiber), ample space for exercise, and specialized vet care are frequently overlooked, leading to health and behavioral issues. The campaign strives to elevate their status.
How to Observe Rabbit Week
Read about rabbit care
Are you a rabbit owner? Brush up on how to properly care for your pet.
Attend a webinar
Burgess Pet Care organizes several webinars about pet care. Attend one and discover valuable insights.
Talk about it on social media
The point of Rabbit Awareness Week is to spread awareness. Help the cause by talking about it on social media.
5 Interesting Facts About Rabbits
Female rabbits
A female rabbit is called a ‘doe.’
Male rabbits
A male rabbit is called a ‘buck.’
Life span
Rabbits have an average life span of five to 10 years.
Carrots
Unlike depictions in pop culture, carrots aren’t a part of a rabbit’s diet.
Baby rabbits
Baby rabbits are called ‘kittens.’
Why Rabbit Week is Important
It talks about rabbit care
Rabbit Awareness Week aims to raise awareness about proper care for rabbits. Considering how misunderstood rabbits are, it’s quite an important mission.
It’s a reminder for pet-owners to update their knowledge
Rabbit Awareness Week is a reminder for pet owners to update their knowledge about pet care. Nothing is more important.
It calls for a change in convention
Rabbit Awareness Week is a good reminder that commonly held beliefs are not necessarily correct. It’s a good cue to reassess if the prevailing norm is what is right.
Rabbit Week dates
| Year | Date | Day |
|---|---|---|
| 2026 | June 22–26 | Monday–Friday |
| 2027 | June 28–July 2 | Monday–Friday |
| 2028 | June 26–30 | Monday–Friday |
| 2029 | June 25–29 | Monday–Friday |
| 2030 | June 24–28 | Monday–Friday |
Social Media Tips for Rabbit Week
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