Native American Heritage Day – Nov. 28, 2026

Native American Heritage Day
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Native American Heritage Day is observed every Saturday after Thanksgiving, honoring the rich cultures, accomplishments, and profound contributions of Indigenous peoples. Take this day to learn about their diverse histories, support Native-owned businesses, and advocate for justice and equity for tribal nations.

Want to sponsor Native American Heritage Day? Learn how

Expected Native American Heritage Day Deals

Native American Heritage Day emphasizes education, cultural preservation, and advocacy rather than commercial deals. Organizations like the National Congress of American Indians (NCAI) often promote awareness campaigns and fundraising drives. Many Native-owned businesses, such as Eighth Generation (art and home goods) and Seeding Sovereignty (Indigenous-led policy and advocacy), see increased visibility and support. Retailers like REI and Patagonia, which often engage in land conservation efforts, may highlight partnerships or donation matching programs benefiting Indigenous communities. We encourage direct support to tribal organizations and cultural centers. We will update this page with confirmed live initiatives as November approaches.

Platform Guide for Native American Heritage Day

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NativeAmericanHeritageDay. Share educational resources, historical facts, and stories from Indigenous voices.

Instagram

Tag @nationaltoday_ and use #NativeAmericanHeritageDay. Post visuals of traditional art, cultural celebrations, and profiles of influential Indigenous figures.

X/Twitter

Mention @NatlToday and use #NativeAmericanHeritageDay. Engage in discussions about Indigenous rights, current issues, and share news from tribal nations and advocates.

Social Media Tips for Native American Heritage Day

Individuals

Dedicate time to learn about the history and contemporary issues facing Native American communities. Support Indigenous artists and businesses, or visit a local cultural center.

Creators

Produce content that respectfully highlights Indigenous cultures, languages, and traditions. Collaborate with Native creators to amplify authentic voices and perspectives.

Brands

Review your brand's commitment to diversity and inclusion. Partner with Native-owned businesses or donate to Indigenous-led non-profits, ensuring authentic engagement and support.

Organizations & Brands for Native American Heritage Day

  1. National Congress of American Indians (NCAI)

    Founded in 1944, NCAI is the oldest and largest organization representing American Indian and Alaska Native tribal governments. It advocates for tribal sovereignty and the well-being of Native communities.

  2. Native American Rights Fund (NARF)

    Established in 1970, NARF provides legal assistance to Indian tribes, organizations, and individuals nationwide. It works to protect tribal natural resources, preserve tribal existence, and promote human rights.

  3. Eighth Generation

    Founded by Louie Gong (Nooksack), Eighth Generation is a Seattle-based art and lifestyle brand owned by the Snoqualmie Tribe. It offers products designed by Native artists, promoting ethical business practices.

  4. IllumiNative

    IllumiNative is a Native-led non-profit organization that works to increase the visibility of Native peoples in American society. They challenge negative narratives and advocate for accurate representation.

  5. Seeding Sovereignty

    An Indigenous-led collective, Seeding Sovereignty works to re-establish Indigenous relationships to land, culture, and community. They focus on climate justice, food sovereignty, and decolonization.

  6. Native Hope

    Native Hope is a non-profit dedicated to addressing the injustices faced by Native Americans, focusing on issues like poverty, addiction, and the Missing and Murdered Indigenous Women (MMIW) crisis.

  7. Bison Star Naturals

    A Native-owned and operated company based in Taos, New Mexico, Bison Star Naturals creates natural body care products using traditional Indigenous ingredients and sustainable practices.

Native American Heritage Day Hero

Sacagawea

Sacagawea, a Lemhi Shoshone woman, played a crucial role in the Lewis and Clark Expedition of 1804-1806, serving as a guide and interpreter. Her knowledge of the land and various Indigenous languages was invaluable, contributing significantly to the expedition's success and the early mapping of the American West. She symbolizes the vital contributions of Native women to American history.

History of Native American Heritage Day

Dr. Arthur C. Parker of the Seneca nation first protested for National Native American Heritage Day between 1912 and 1915. At first, he was fighting for an “American Indian Day” to be recognized within the Boy Scouts of America. In 1990, President George H. W. Bush signed into law the legislation introduced by Congressman Joe Baca, to designate the day after Thanksgiving as American Indian Heritage Day. The law was established on November 28 as a day to pay respects to the Native Americans for their numerous contributions to the United States. The American Indian Heritage Day was supported by the National Indian Gaming Association (NIGA) and 184 federally recognized tribes.

The Native American Heritage Day encourages Americans of all backgrounds to appreciate the indigenous cultures appropriately, with ceremonies and activities. Schools are also encouraged to enhance their students’ awareness of Native Americans by providing classroom activities focused on their history, contributions, and achievements. 

The United States House of Representatives initially passed the Native American Heritage Day Act of 2009, with technical adjustments made by a collective consent in the United States Senate. The House of Representatives unanimously voted to pass the legislation again, including the Senate’s adjustments. The legislation was then signed into public law by President Barack Obama on October 30, 2009.

Native American Heritage Day and Month is a huge platform for Indigenous people to educate society about their communities. On this day, more than ever, they lead the discourse on culture, celebrate their heritage by donning traditional footwear (“rocking the moccasin”), and shed some light on the diverse tribal communities.

Native American Heritage Day timeline

12,000 B.C.
The Native American Origin

Archaeologists believe Native Americans might have crossed into America from Asia at about 12,000 B.C.

1912
American Indian Day

Dr. Arthur C. Parker of the Seneca nation begins his fight for the Boy Scouts of America to recognize an “American Indian Day.”

1924
Native American Citizenship

After Congress enacts the Indian Citizenship Act, Native Americans are finally granted citizenship in their indigenous country.

1976
Native American Awareness Week

President Gerald R. Ford declares the first national, week-long observance for American Indians.

1990
National American Indian Heritage Day

President George H. W. Bush signs a resolution establishing the national holiday.

2009
National Native American Heritage Month

President Barack Obama declares the month of November as National Native American Heritage Month.

2018
Elected Native American Women

Sharice Davids and Deb Haaland are the first Native American women elected to Congress.

2019
Native American Census

The population of Indigenous People in the United States is 6.9 million, 2.09% of the country’s population.

How Businesses Can Celebrate Native American Heritage Day

Local businesses can honor Native American Heritage Day by recognizing the Indigenous lands they occupy and supporting local tribal communities. Consider donating a portion of sales to Native-led non-profits or cultural centers. Businesses can also host educational events or feature products from Native-owned brands, ensuring respectful and authentic engagement with Indigenous cultures.

Native American Heritage Day FAQs

When is Native American Heritage Day?

Native American Heritage Day 2026 falls on Saturday, November 28. This day is dedicated to celebrating the rich and diverse cultures of Indigenous peoples across the United States.

How many federally recognized tribes are there in the U.S.?

As of early 2024, there are 574 federally recognized Native American tribes in the United States. These tribes hold a unique government-to-government relationship with the U.S. federal government.

What is the significance of Native American Heritage Day?

Native American Heritage Day is significant for raising awareness about the profound impact of Indigenous peoples on American history, culture, and society. It’s a day for education, reflection, and celebration.

Is Native American Heritage Day a federal holiday?

No, Native American Heritage Day is not a federal holiday, though it is often observed in conjunction with Native American Heritage Month in November. It was formally designated by Congress in 2009.

How to Observe Native American Heritage Day

  1. Know the facts

    Watch documentaries or read books that properly represent Native American history and culture. Take a tour of a Native American museum or heritage center near you.

  2. Be socially active

    Participate on social media or in online events observing Native American Heritage Day. TikTok’s #NativeFamily is a famous Native American Heritage community.

  3. Cook like a true Native American

    Choose a Native American meal to make. Try Three Sisters Soup, Pemmican, or simple Buffalo Stew. Native American meals are famously delightful, so try out some of their decadent recipes.

5 Facts About Native Americans

  1. Their median age is 31

    Native Americans consider the age of 31 as middle age.

  2. Few Native Americans hold a professional degree

    8% of Native Americans over 25 have a graduate or professional degree.

  3. They own over 24,000 businesses

    American Indians and Alaska Natives own about 24,503 businesses in the U.S.

  4. There are hundreds of Indian tribes

    As of 2020, the number of federally recognized Indian tribes equals 574.

  5. The sequoia tree has a namesake

    The giant redwood tree is named after the Cherokee leader Sequoyah, who helped develop the Cherokee alphabet.

Why Native American Heritage Day is Important

  1. To accord rightful respect

    It is a day to honor and recognize the indigenous people’s contributions to the United States. An official holiday enlightens people on how to do this right.

  2. For appropriate involvement in their culture

    We take part in the rich and diverse art, culture, and tradition of the Native people. This particular day allows us to bask in the beauty and uniqueness of their heritage, experiencing its multifaceted nature.

  3. We learn and educate others

    We learn and are inspired by how tribal citizens have synergized to conquer these challenges, and we hear these stories from the Natives themselves. It is the perfect chance to educate the public, to raise awareness about the unique challenges Native people have faced, past and present.

Native American Heritage Day dates

Year Date Day
2025 November 28 Friday