National YA DIG Day – May. 12, 2027

National YA DIG Day
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Every May 12
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National YA DIG Day takes place every May 12, celebrating life, self-worth, and personal growth in honor of Shauncy Lanier Davis. This day inspires thousands to participate in activities, support mental health groups, and uplift their communities. Discover ways to embrace self-love and foster positive change.

Want to sponsor National YA DIG Day? Learn how

Expected National YA DIG Day Deals

As a day dedicated to self-worth and personal growth, National YA DIG Day focuses on supporting mental health initiatives rather than commercial deals. Organizations like NAMI (National Alliance on Mental Illness) and Mental Health America often run awareness campaigns and fundraising drives. Brands like Calm and Headspace may offer special discounts on their meditation and mindfulness apps to encourage well-being. Look for local community centers and support groups to host events promoting self-care and mental health resources. We will update this page with confirmed live initiatives as May 12 approaches.

Platform Guide for National YA DIG Day

Instagram

Tag @nationaltoday_ and use #YADIGDay. Share inspiring quotes, personal growth journeys, or self-care tips through visually engaging posts and stories.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #YADIGDay. Join community discussions on mental wellness, share resources, or organize local support group meetups.

X/Twitter

Mention @NatlToday and use #YADIGDay. Tweet messages of encouragement, share links to mental health articles, or highlight organizations making a difference.

Social Media Tips for National YA DIG Day

Individuals

Dedicate time to self-reflection, practice mindfulness, or reach out to a friend to share words of encouragement. Consider volunteering for a local mental health charity.

Creators

Produce content that promotes positive self-image, shares coping mechanisms for stress, or interviews mental health advocates. Host a live Q&A session on well-being.

Brands

Launch campaigns that prioritize employee mental health, partner with non-profits for donation matching, or create content that destigmatizes mental health conversations.

Organizations & Brands for National YA DIG Day

  1. National Alliance on Mental Illness (NAMI)

    Founded in 1979, NAMI is the largest grassroots mental health organization in the U.S. dedicated to building better lives for the millions of Americans affected by mental illness. They provide advocacy, education, support, and public awareness programs.

  2. Mental Health America

    Established in 1909 by Clifford W. Beers, Mental Health America (MHA) is the nation's leading community-based non-profit dedicated to addressing the needs of those living with mental illness and promoting the overall mental health of all.

  3. The Jed Foundation

    JED is a non-profit that protects emotional health and prevents suicide for teens and young adults. They partner with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs.

  4. Calm

    Founded in 2012 by Michael Acton Smith and Alex Tew, Calm is a popular meditation and sleep app designed to help users manage stress, improve sleep, and practice mindfulness. It offers guided meditations, sleep stories, and breathing programs.

  5. Headspace

    Co-founded by Andy Puddicombe and Rich Pierson in 2010, Headspace is a global leader in mindfulness and meditation. Their app provides guided meditations, animations, articles, and videos to help users with stress, sleep, focus, and anxiety.

  6. BetterHelp

    Founded in 2013, BetterHelp is the world's largest online counseling platform, connecting users with licensed therapists for convenient and affordable mental health support. It offers a flexible way to access professional help from anywhere.

  7. Lululemon

    Founded in 1998 in Vancouver, Canada, Lululemon Athletica Inc. is a global athletic apparel and accessories company. Beyond activewear, Lululemon is known for its community-focused initiatives and advocacy for well-being and mindfulness.

National YA DIG Day Hero

Shauncy Lanier Davis

Shauncy Lanier Davis was the inspirational man in whose honor National YA DIG Day was created in 2020. His life and legacy serve as a beacon for celebrating self-worth, personal growth, and community support. Davis's message of embracing one's value and fostering mental well-being continues to resonate, inspiring thousands to engage in activities that uplift themselves and others. The day encourages individuals to seek assistance and support groups, reflecting the positive impact of his life.

History of National YA DIG Day

Since the early 90s, people have been using the expression, “Can you dig it?” It later changed to “ya dig?” and is still utilized today. In short, you use it when you want to ask someone if they are enjoying something or if they agree with something. National YA DIG Day certainly has its similarities to this commonly used phrase, but it holds a lot more meaning than just simply asking something whether they agree with you — it becomes a celebration of self.

The national day celebration began on the tenets of recognizing self-awareness, self-worth, and personal development. ‘YA DIG!’ translates to ‘You are destined for greatness.’ Everyone is supposed to be inspired and motivated to think about their worth. The objective is to raise awareness that every life is precious and should be treated accordingly; if this day succeeds in giving even one person hope, it would have been successful. National YA DIG Day was inspired by Shauncy Lanier Davis, who stood for all of the above and inspired everyone around him to feel the same way or aspire to have that level of self-worth and appreciation.

Davis would always say, “YA DIG!” to those he cared about and knew would succeed in life. The ADIZAHYR To Live Foundation, a tax-exempt, donor-supported nonprofit, established National YA DIG Day in 2020 to honor Davis’ life. He was and continues to be a guiding light for many, whether he spoke encouraging words, hugged those who felt hopeless, or listened to those who felt unheard. He loved seeing people succeed and continue to provide many individuals with hope, even though he is no longer within us. Davis’s birthday is on May 12, and by celebrating National YA DIG Day on that day, he is honored so that those who did not know him can find hope and motivation to keep going on this day.

National YA DIG Day timeline

1984
The Birth of an Inspiration

Shauncy Lanier Davis is born on May 12 and eventually becomes a beacon of self-celebration and confidence that inspires thousands.

1991
Can You Dig It?

The single ‘Can You Dig It?’ is released by the British indie rock band the Mock Turtles and inspires the catchphrase of a generation.

2018
For the Poeple

Avonti Adizahyr establishes the ADIZAHYR To Live Foundation to assist low-income or uninsured individuals suffering from mental illnesses.

2020
Inspired by Shauncy

National YA DIG Day is founded by the ADIZAHYR To Live Foundation to celebrate the life of Davis.

How Businesses Can Celebrate National YA DIG Day

Local businesses can observe National YA DIG Day by promoting mental well-being among their employees and customers. Offer workshops on stress management or mindfulness, or partner with local mental health organizations for a donation drive. Restaurants could feature ‘feel-good’ menu items, while retail stores might highlight products that promote self-care. Consider creating a dedicated space for employees to take a mental break or offering resources for mental health support.

National YA DIG Day FAQs

When is National YA DIG Day?

In 2027, National YA DIG Day will be observed on Wednesday, May 12. This date provides another opportunity to engage with the holiday’s themes of life celebration and community support.

Why was National YA DIG Day created?

The holiday was established to commemorate Shauncy Lanier Davis, encouraging individuals to embrace their value and contribute to a supportive community. It continues to inspire thousands through its focus on mental well-being and personal development.

How many people are affected by mental health conditions?

Mental health conditions impact a significant portion of the population, with millions of Americans living with various forms of mental illness annually. Days like National YA DIG Day aim to foster understanding and provide resources for those affected.

What does 'YA DIG' mean in this context?

The phrase ‘YA DIG’ embodies the holiday’s spirit of deep understanding and acceptance of one’s value. It encourages a profound connection with the themes of celebrating life and fostering mental well-being.

National YA DIG Day Activities

  1. Share words of encouragement

    We go through life focusing on what we need and want, and can often forget that those around us are also trying to navigate this life and are struggling with something or finding it hard to survive, so inspire someone by encouraging them. When you meet a new person or talk to a stranger, tell them you are rooting for them or share an experience that will inspirit them to work hard or make it through a difficult time.

  2. Hug someone

    Science has proven that a hug can change someone’s life. When you hug someone, endorphin releases into the brain's reward pathways contributing to an immediate feeling of pleasure and well-being. So, give a hug, show someone you care, and be there for them if they need help or guidance.

  3. Listen to a friend or loved one

    When someone speaks, listen. One of the forms of communication is listening to the other person when they are communicating with you. It demonstrates to them that you value their opinions and that you wish to assist or support them. Be the one others confide in and ask for support when struggling.

5 Facts About Mental Health In The United States

  1. You can help prevent mental illness

    Prevention of mental, emotional, and behavioral disorders focuses on addressing known risk factors such as trauma exposure, which can affect the likelihood of children, adolescents, and young adults developing mental health problems.

  2. Therapy and self-help are a necessity

    Treatment for mental health issues varies by individual and may include medication, therapy, or both.

  3. Nothing to do with your character

    Mental health issues have nothing to do with being lazy or weak, and many people require assistance to recover.

  4. The mentally ill are not violent

    Only 3% to 5 % of violent acts link to people with serious mental illnesses; the great majority of those who struggle with mental diseases are no more likely to act violently than anyone else.

  5. Not exclusive to adults

    Three-quarters of all mental health illnesses appear before the age of 24, and half do so before the age of 14.

Why We Love National YA DIG Day

  1. It celebrates self-worth

    In recent years it has become more acceptable to celebrate self, from body positivity to mental health awareness. People today are more confident in who they are, and they continue to encourage others to feel the same way. We adore how National YA DIG Day has inspired so many young people to embrace who they are, which will undoubtedly offer them more freedom to develop as they become older and mature.

  2. It honors the life of a legend

    Davis is why we celebrate this special day every year, given that he was such an inspiration to so many people in his community. He suffered from mental illness and battled it his whole life, inspiring others to navigate their mental health in healthier and more supportive ways. We talk about Davis today and honor his conviction that everyone is capable of greatness.

  3. It inspires mental health awareness amongst the youth

    Mental health awareness has come a long way since, for example, the early 1900s. Today, people speak openly about their mental health struggles and seek help more frequently. It is no longer socially unacceptable to talk about your troubles and challenges regarding your mental health, which is why so many young people are starting to speak up and feel comfortable doing so.

National YA DIG Day dates

Year Date Day
2027 May 12 Wednesday
2028 May 12 Friday
2029 May 12 Saturday
2030 May 12 Sunday
2031 May 12 Monday