National Plus Size Appreciation Day

Categories:: Appreciation
Tags:: Fashion Lifestyle
Where:: United States
Date change rule:: Every October 6
Holiday emoji:: 💖

National Plus Size Appreciation Day arrives every October 6, highlighting the beauty and diversity of all body shapes. This day encourages self-love, body positivity, and a wider appreciation for individuals of every size. Embrace your unique form, support inclusive brands, and spread messages of acceptance.

Deals
Platforms
Social
Brands
Hero
Timeline
Businesses
FAQs
Importance
Celebrate

Expected National Plus Size Appreciation Day Deals

As National Plus Size Appreciation Day approaches, expect retailers and brands to launch campaigns promoting body positivity and inclusive sizing. Major retailers like Torrid and Lane Bryant often feature special discounts on their plus-size collections, while online boutiques such as ASOS Curve and Fashion Nova Curve may offer flash sales. Brands committed to diverse representation, such as Good American, might highlight their extended size ranges and host community events. Look for influencers to partner with brands for giveaways and style guides. We will update this page with confirmed live deals as October 6 approaches.

Platform Guide for National Plus Size Appreciation Day

Instagram

Tag @nationaltoday_ and use #PlusSizeAppreciationDay. Share your favorite inclusive fashion looks or body-positive messages.

TikTok

Tag @www.nationaltoday.com and use #PlusSizeAppreciationDay. Create short videos showcasing confidence, style, and self-acceptance.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #PlusSizeAppreciationDay. Join discussions in body positivity groups and share inspiring stories.

National Plus Size Appreciation Day Hero

Ashley Graham

Ashley Graham, born in 1987, is an American supermodel and advocate for body positivity and inclusivity in the fashion industry. She has broken barriers as the first plus-size model to appear on the cover of Sports Illustrated Swimsuit Issue in 2016. Graham uses her platform to challenge conventional beauty standards and promote self-acceptance for all body types. Her work has significantly influenced the conversation around size diversity in media and fashion.

National Plus Size Appreciation Day timeline

1920s

The launch of Lane Bryant

Lane Bryant began selling clothes marketed towards the "stout woman."

1980

High end plus-size clothing

Marina Rinaldi, founded by Max Mara, became one of the first high-end clothing lines for plus-size women.

2016

"Sports Illustrated" went plus size

Ashley Graham became the first plus-size model to appear on the "Sports Illustrated" Swimsuit Edition cover.

2017

First National Plus Size Appreciation Day

For the first time ever, October 6 is dedicated as National Plus Size Appreciation Day.

How Businesses Can Celebrate National Plus Size Appreciation Day

Local businesses can authentically celebrate National Plus Size Appreciation Day by showcasing inclusive practices. Fashion boutiques should highlight their extended size ranges and offer personalized styling sessions for diverse body types. Fitness studios can promote classes designed for all fitness levels and body shapes, emphasizing health over size. Restaurants might offer special menus that cater to various dietary needs, demonstrating an inclusive approach to customer experience. Retailers can also host community events or collaborate with local body-positive influencers to spread messages of acceptance and self-love.

National Plus Size Appreciation Day FAQs

When is National Plus Size Appreciation Day?

In 2026, National Plus Size Appreciation Day falls on Tuesday, October 6. It’s a day to celebrate body diversity and promote self-acceptance.

How many people identify as plus size?

While definitions vary, studies suggest that approximately 67% of American women wear a size 14 or larger, which is often considered the starting point for plus-size fashion. This highlights a significant demographic.

What is the economic impact of the plus-size market?

The plus-size apparel market is a significant economic force, estimated to be worth over $20 billion annually in the U.S. alone. This figure reflects a growing demand for stylish and well-fitting clothing.

What is the difference between body positivity and body neutrality?

Body positivity actively promotes loving and celebrating all body shapes and sizes, challenging societal beauty standards. Body neutrality, on the other hand, focuses on appreciating what your body can do rather than how it looks, aiming for a more balanced relationship.

National Plus Size Appreciation Day Activities

Talk about it on social media
Give National Plus Size Appreciation Day a shoutout on your social media accounts. Talking about this day on Twitter, Facebook, or Instagram will help spread the word.
Attend a plus-size fashion show
Since bodies come in all different shapes and sizes, so do our clothes. Keep up with current trends in plus- size fashion by attending a fashion show. It's fun to keep a pulse on the new trends popping up in the fashion industry.
Give a compliment
An overall theme of National Plus Size Appreciation Day is to make sure that every person feels good in his or her own skin. In honor of this day, make it a point to dish out a few extra compliments to family, friends, and even strangers. There's a good chance a simple, sincere compliment will make someone's day.

3 Important Things To Know About Plus-Size Models

Their bodies are healthy
Plus size is far from being synonymous with unhealthy; in fact, many plus-size models are in excellent physical health.
Some curves may be fake
Clothing isn't one size fits all, so many models pad parts of their bodies in order to fill out the clothing they are wearing.
Is size 6 really plus size?
You may be surprised to find out that in the modeling world, plus size is designated to women sizes 6-16.

Why We Love National Plus Size Appreciation Day

National Plus Size Appreciation Day boosts body confidence
We can all be a little insecure about our appearance sometimes. What we love about National Plus Size Appreciation Day, though, is that it's dedicated to making sure that men and women with a little more to love remember that their bodies are truly beautiful.
It helps to normalize the appearance of plus-sized models
For years, fashion ads only featured ultra-slim models. Thankfully, within the past few years, plus-sized models have been making an appearance. National Plus Size Appreciation Day is a great time to remember that these curvaceous models more accurately depict what men and women really look like.
It's something fun to rally behind
Regardless of your body size, everyone can celebrate the message. Let's work to end body shaming, and instead celebrate all of the different shapes and sizes that human bodies come in.