Mid-Autumn Festival – Sep. 25, 2026

Mid-Autumn Festival
Categories:
Tags:
Festivities
Where:
China
Date change rule:
15th day of the 8th month of the lunar calendar (mid-September to early October)
Holiday emoji:
🥮

Mid-Autumn Festival, also known as the Moon Festival, illuminates the lunar calendar every year. This cherished holiday, falling on September 25, 2026, celebrates the autumn harvest and family reunion. Gather loved ones, share mooncakes, and appreciate the full moon’s beauty.

Want to sponsor Mid-Autumn Festival? Learn how

Expected Mid-Autumn Festival Deals

While the Mid-Autumn Festival is not typically a commercial sales event, many Asian grocery stores and specialty bakeries offer unique promotions on mooncakes and other traditional treats. Look for deals at places like 99 Ranch Market, H Mart, and local Asian bakeries that specialize in festive pastries. Restaurants may feature special family-style menus or mooncake pairings. Cultural centers often host free or low-cost community events, sometimes with food vendors. Consider supporting local businesses that offer traditional crafts or ingredients for homemade celebrations. We will update this page with confirmed live cultural events and local promotions as September approaches.

Platform Guide for Mid-Autumn Festival

Instagram

Tag @nationaltoday_ and use #MidAutumnFestival. Share beautiful photos of mooncakes, lanterns, and family gatherings under the full moon.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #MoonFestival. Share community event details, traditional recipes, and stories of your family’s celebrations.

YouTube

Subscribe to @NationalToday for holiday video content. Create or share videos of mooncake making, lantern parades, or cultural performances.

Social Media Tips for Mid-Autumn Festival

Individuals

Host a moon-gazing party with family and friends, sharing mooncakes and tea. Decorate your home with lanterns and traditional autumn motifs.

Creators

Produce a video tutorial on making traditional or modern mooncakes, or document your family's unique Mid-Autumn Festival traditions.

Brands

Partner with local Asian cultural organizations for community events. Offer special mooncake flavors or lantern-making kits to celebrate the holiday.

Organizations & Brands for Mid-Autumn Festival

  1. 99 Ranch Market

    Founded in 1984 in Westminster, California, 99 Ranch Market is one of the largest Asian supermarket chains in the United States. It's a go-to destination for authentic ingredients and a wide variety of mooncakes during the festival.

  2. H Mart

    Established in 1982 in Woodside, New York, H Mart is a fast-growing Asian-American supermarket chain. During Mid-Autumn Festival, H Mart stores are known for their extensive selection of mooncakes from various brands and regions.

  3. Maxim's Caterers

    Founded in 1956 in Hong Kong, Maxim's is a leading food and beverage corporation, widely recognized for its high-quality mooncakes. Their mooncakes are a popular gift during the Mid-Autumn Festival across Asia and in diaspora communities.

  4. Kee Wah Bakery

    A renowned Hong Kong bakery established in 1938, Kee Wah Bakery is famous for its traditional Chinese pastries, especially its exquisite mooncakes. Their products are sought after for their authentic taste and premium ingredients.

  5. Chinese American Museum

    Located in Los Angeles, the Chinese American Museum (CAM) is dedicated to sharing the Chinese American experience. During Mid-Autumn Festival, CAM often hosts cultural events, workshops, and educational programs.

  6. Asia Society

    Founded in 1956 by John D. Rockefeller 3rd, the Asia Society is a non-profit organization focused on educating the world about Asia. They frequently host cultural performances, exhibitions, and discussions related to Asian festivals like Mid-Autumn.

  7. Tai Pan Bakery

    Tai Pan Bakery is a popular chain of Chinese bakeries known for its fresh, traditional pastries, including a wide array of mooncakes during the Mid-Autumn Festival. They have locations in major cities with significant Asian populations.

Mid-Autumn Festival Hero

Chang'e

Chang'e is the central figure in the most popular legend associated with the Mid-Autumn Festival. She is the Chinese goddess of the moon, who famously drank an elixir of immortality and floated to the moon. Her story embodies themes of sacrifice, longing, and eternal beauty, making her a poignant symbol of the festival's connection to the moon and family.

Mid-Autumn Festival timeline

1045 - 221 BC
Zhou Dynasty emperors pay homage

During the autumnal equinox, Chinese royalty offer sacrifices to the Moon Goddess but an actual festival didn't exist at that time.

618 – 907
Moon magic

Taking their cue from the royal class, merchants and commoners hold nightly celebrations in honor of the moon with dancing, wine-drinking and merriment.

960 - 1279
The lunar calendar sets the date for the moon festival during the Northern Song Dynasty

By this time, the Moon Festival had become a popular folk festival that always took place during the 15th day of the eighth lunar month as designated in the lunar calendar.

1279 – 1368
Moon cakes appear with a dual purpose

During the Yuan Dynasty, which was ruled by the Mongols, the tradition of eating moon cakes starts out with the delicacies stuffed with messages relayed among those fighting against the Mongols.

1368 – 1912
During the Ming and Qing, the Mid-Autumn festival reaches its peak

The Mid-Autumn Festival becomes a firm part of Chinese culture, making it second only to the festivities surrounding Chinese New Year.

How Businesses Can Celebrate Mid-Autumn Festival

Local businesses, especially those in Asian communities, can embrace the Mid-Autumn Festival by offering special promotions on mooncakes, lanterns, and other traditional items. Restaurants can create limited-time festive menus featuring seasonal ingredients and dishes. Cultural centers might host workshops on mooncake making or lantern crafting, or organize moon-gazing events. Consider collaborating with local artists to display festival-themed art or hosting performances of traditional music and dance.

Mid-Autumn Festival FAQs

When is Mid-Autumn Festival?

Mid-Autumn Festival 2026 falls on Friday, September 25, when families gather to celebrate the harvest moon. This date is determined by the lunar calendar.

How many people celebrate Mid-Autumn Festival?

Mid-Autumn Festival is celebrated by hundreds of millions of people worldwide, particularly in China, Vietnam, Korea, Japan, and other East and Southeast Asian countries, as well as by diaspora communities globally.

What is a mooncake?

A mooncake is a rich pastry typically eaten during the Mid-Autumn Festival. Traditional mooncakes feature a dense filling, often made from lotus seed paste or red bean paste, and may contain salted duck egg yolks representing the full moon.

What is the legend of Chang'e?

The legend of Chang’e is a popular Chinese myth associated with the Mid-Autumn Festival. It tells the story of Chang’e, who consumed an elixir of immortality and ascended to the moon, becoming its goddess. Her husband, Hou Yi, would then offer sacrifices to her on the full moon.

Mid-Autumn Festival Activities

  1. Munch on moon cakes

    Moon cakes are extra special Chinese pastries shared among family and friends during the Mid-Autumn or Moon Festival. If you're the family chef, make these delicacies with a variety of fillings. But if eating is all you really want to do, sample some moon cakes stuffed with lotus paste and salted egg yolk or date paste, fruits, nuts or seeds. Tasty!

  2. Hang paper lanterns

    In China, you know it's time for a festival when you see beautiful paper lanterns everywhere you look. This year during the Mid-Autumn Festival, criss-cross your backyard with googobs of fancy paper lanterns. Then, invite friends over for moon cakes and fun!

  3. Make your house The Spot for the festival

    This year, your house is Party Central for the Mid-Autumn Festival. The nights should be warm enough for moon gazing and the days should be filled with delicious food and the comings and goings of family and friends.

5 Reasons To Put China's Mid-Autumn Festival On Your Calendar

  1. It's celebrated outside of mainland China

    People in Hong Kong, Macau, and Vietnam also celebrate this festival.

  2. Moon cakes come in all sizes

    In 2013, the world's largest moon cake was wider than a king-size bed and weighed more than a car.

  3. It was like Valentine's Day in ancient China

    The "old man in the moon" was said to act as a matchmaker hooking up singles who needed to find mates and romance.

  4. A touch of the digital age

    Instead of giving moon cakes, Chinese updated the festival tradition by using wi-fi to distribute "digital red envelopes" filled with "lucky money" for friends and family.

  5. Book your train ticket early

    Since the Mid-Autumn Festival covers three days, train seats sell out quickly so get yours as soon as possible!

Why We Love Mid-Autumn Festival

  1. It's a moon thang

    There's something mysterious, poetic and powerful about this silver orb that has inspired cultures all over the world. As an agrarian society for centuries, China's farmers were beholden to the elements, including the moon, for a plentiful harvest.

  2. It's a time for gratitude

    Giving thanks for a bountiful harvest brings family and friends together during the Mid-Autumn Festival. Even if you're not a farmer, this festival reminds everyone to count their blessings. But it doesn't hurt to enjoy the earthly pleasures of delicious food, decorative lanterns, rousing music and loads of fun.

  3. It's okay to be Number Two

    The Mid-August Festival is the second largest in the country after Chinese New Year. Attendees enjoy festivities during the day and non-stop partying at night. Who says being Number Two is lame?

Mid-Autumn Festival dates

Year Date Day
2025 October 6 Monday
2026 September 25 Friday