Active Aging Week – Oct. 6, 2026

Active Aging Week
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ActivitiesElderly
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United States
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First week in October
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Active Aging Week encourages adults over 50 to embrace wellness and vitality every first week of October. This observance, initiated by the International Council on Active Aging, celebrates the positive aspects of growing older. Discover local events, join fitness classes, and engage in community activities to promote a healthy lifestyle.

Want to sponsor Active Aging Week? Learn how

Expected Active Aging Week Deals

Active Aging Week, a cause-driven observance, focuses on wellness and community engagement rather than commercial deals. Organizations like the International Council on Active Aging (ICAA) often partner with local senior centers, gyms, and community groups to offer free or discounted fitness classes, health screenings, and educational workshops. Look for special programs from health insurance providers such as AARP and UnitedHealthcare, promoting active lifestyles through their networks. Retailers specializing in mobility aids or adaptive sports equipment, like Allegro Medical or Performance Health, may offer awareness campaigns or product demonstrations. Local YMCAs and community recreation departments are key players, frequently hosting open houses and special events. We will update this page with confirmed live events and partnerships as the first week of October approaches.

Platform Guide for Active Aging Week

LinkedIn

Tag National Today (linkedin.com/company/nationaltoday) and use #ActiveAgingWeek. Share inspiring stories of active seniors and highlight community programs.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #ActiveAgingWeek. Organize virtual discussions or share resources for healthy aging within your community group.

X/Twitter

Mention @NatlToday and use #ActiveAgingWeek. Share quick tips for staying active and retweet news from health organizations.

Social Media Tips for Active Aging Week

Individuals

Explore local senior centers or community programs offering activities like yoga, walking groups, or art classes. Challenge yourself to try a new physical activity each day of the week.

Creators

Produce short video tutorials on gentle exercises, healthy meal prep for seniors, or interviews with inspiring older adults. Share daily tips for maintaining cognitive health and social connections.

Brands

Host free wellness workshops, offer discounts on health-related products or services, or sponsor local senior fitness events. Partner with community organizations to amplify the message of active aging.

Organizations & Brands for Active Aging Week

  1. International Council on Active Aging (ICAA)

    Founded in 2001, the ICAA is a professional association that supports organizations and professionals who work with older adults. It is the primary organizer of Active Aging Week, promoting a philosophy of active living.

  2. AARP

    Established in 1958 by Ethel Percy Andrus, AARP is a powerful advocate for Americans 50 and older. They provide information, resources, and discounts focused on health, financial security, and active lifestyles.

  3. National Institute on Aging (NIA)

    Part of the National Institutes of Health, the NIA leads a broad scientific effort to understand the nature of aging and to extend the healthy, active years of life. They conduct and support research on aging processes and diseases.

  4. SilverSneakers

    A leading fitness program for seniors, SilverSneakers offers access to gyms and fitness classes nationwide, often covered by Medicare Advantage plans. They focus on improving the health and well-being of older adults.

  5. Meals on Wheels America

    For over 50 years, Meals on Wheels has provided nutritious meals and safety checks to homebound seniors, combating hunger and isolation. They support the overall well-being of older adults, including active living.

  6. Fitbit

    Founded in 2007, Fitbit is a well-known brand for wearable fitness trackers and smartwatches. Their devices help individuals of all ages monitor activity, sleep, and heart rate, encouraging consistent movement and health tracking.

  7. Brooks Running

    Established in 1914, Brooks is a popular brand for running shoes and apparel. They support active lifestyles for all ages, including older adults who enjoy walking, jogging, or running to stay fit.

Active Aging Week Hero

Ethel Percy Andrus

Ethel Percy Andrus (1884-1967) was an American educator and activist who founded AARP in 1958. A former high school principal, she dedicated her later life to advocating for the rights and well-being of older Americans, championing active and purposeful aging. Her work laid the groundwork for many initiatives that promote healthy and engaged senior living today.

Active Aging Week timeline

​2017
Over 3,000 hosts​

More than 3,000 host organizations are registered to participate in Active Aging Week. ​

​2003
First Active Aging Week​

The ICAA launches the very first Active Aging Week. ​

​2001
ICAA born ​

The International Council on Active Aging (ICAA) began its work.

​1995
Aging & Health Program​

The World Health Organization launched the Aging & Health Program with the goal of responding to the aging population. ​

​1950
National Committee on Aging​

The National Social Welfare Assembly organized the first National Committee on Aging​

How Businesses Can Celebrate Active Aging Week

Local businesses can honor Active Aging Week by hosting events that promote wellness and engagement for older adults. Gyms and fitness studios could offer free trial classes or specialized senior fitness programs. Health food stores might feature discounts on nutritious items or host cooking demonstrations tailored for active seniors. Community centers can organize intergenerational activities, fostering connections and shared learning. Even local cafes could offer a ‘senior social hour’ with special deals, encouraging community building and active participation.

Active Aging Week FAQs

When is Active Aging Week?

In 2026, Active Aging Week runs from Tuesday, October 6, through Monday, October 12. This week-long observance encourages older adults to embrace physical activity and community involvement.

What is active aging?

Active aging is a concept that emphasizes optimizing opportunities for health, participation, and security in order to enhance the quality of life as people age. It recognizes that older people can remain active contributors to society.

How many people are considered 'active agers'?

While a precise number of ‘active agers’ is hard to quantify, millions of adults globally are embracing active lifestyles. In the U.S., over 56 million people are aged 65 and older, a significant portion of whom actively seek wellness and engagement.

Why is Active Aging Week important?

Active Aging Week is important because it challenges stereotypes about aging and promotes a positive view of growing older. It highlights the benefits of physical activity, mental stimulation, and social connection for seniors.

How to Observe Active Aging Week

  1. Host an event

    You can sign up to become a host for an Active Aging Week event. By becoming a registered host, you can help spread the word throughout your community.

  2. Share a personal story

    Have you or someone you know benefited from becoming actively involved in wellness initiatives that pertain to aging? If so, consider sharing your story. Others are sure to benefit from learning about the successes or failures that make up so many different wellness journeys.

  3. Talk about Active Aging Week on social media

    Social media platforms are an excellent way to bring awareness to important initiatives. By discussing Active Aging Week on social media, you might just encourage someone to get out and start pursuing a healthier lifestyle.

​5 Things You Need To Know About Aging

  1. ​More women than men

    About 57% of older adults in the U.S. are women. ​

  2. ​We lose bones

    We usually have 350 different bones at birth, but as we ease into adulthood bones fuse together. Ultimately, we end up with only 206 bones. ​

  3. ​Now that's a long life

    ​The oldest human recorded in history, Jeanne Louise Calment, was born in France and lived to be 122 years old.

  4. Is staying active the Fountain of Youth?

    Research has found that staying active can slow down the aging process. ​

  5. No sweat

    Some studies have shown that we sweat less as we age. ​

Why Active Aging Week is Important

  1. Active Aging Week encourages older adults to get moving

    For some older adults who reside in assisted living communities. or have mobility issues, just getting out and about can present quite a challenge. Active Aging Week highlights all of the different ways that someone can participate in simple exercise. There truly is something for everyone.

  2. Active Aging Week creates a sense of community

    We're much more likely to accomplish our goals if we have other people helping to keep us accountable. Active Aging Week helps bring communities of adults together to work towards a common wellness cause. Some groups have even taken on yearlong walking initiatives!

  3. International coverage

    Australia, India, Ireland, Canada, and the U.S. all participate in Active Aging Week. It's inspiring to think about such a large collection of people working towards the shared goal of active aging.

Active Aging Week dates

Year Date Day
2025 October 6–12 Monday–Sunday