- Categories:
- Special Interest
- Tags:
- AmericanAppreciationLifestyle
- Where:
- United States
- Date change rule:
- Third Friday of August
- Holiday emoji:
- 🧴
National Men’s Grooming Day arrives every third Friday of August, championing self-care and smart grooming for men. It’s a day to ditch old stereotypes, explore new routines, and invest in products that make you look and feel great. Treat yourself to a fresh haircut, upgrade your skincare, or try a new fragrance.
Want to sponsor National Men's Grooming Day? Learn how
Expected National Men's Grooming Day Deals
While we wait for official 2027 promotions to drop, history shows major retailers and grooming brands will offer significant discounts. Expect deals from Gillette on razors and shaving creams, special bundles from Harry’s and Dollar Shave Club, and skincare promotions from brands like Jack Black and Kiehl’s. Department stores such as Sephora and Ulta Beauty often feature sales on men’s fragrances and grooming kits. Look for barbershops and spas to offer discounted services like shaves and facials. We will update this page with confirmed live deals as August 20 approaches.
Platform Guide for National Men's Grooming Day
Tag @nationaltoday_ and use #MensGroomingDay. Share your favorite grooming products, before-and-after transformations, or self-care routines with a visually appealing reel or story.
TikTok
Tag @www.nationaltoday.com and use #MensGroomingDay. Film quick tutorials on skincare, shaving tips, or hair styling, showcasing your routine with engaging music and transitions.
Mention National Today (facebook.com/nationaltoday) and use #MensGroomingDay. Start a discussion in grooming groups about essential products, share personal testimonials, or post a poll about favorite brands.
National Men's Grooming Day Hero
King C. Gillette
History of National Men's Grooming Day
National Men’s Grooming Day was founded and sponsored by American Crew, a company that supplies men’s grooming products and takes a lot of pride in doing so. It is also a leading salon brand that caters specifically to men. The day was founded as a reminder for men to overhaul their grooming routine and take better care of themselves.
Male grooming has a long history dating back to ancient Egypt. While it has had its ups and downs, the practice became popular during the Elizabethan era and has been on the rise ever since. During the Victorian era, more households started using soaps, and getting blemish treatments were all the rage. Anti-aging products were also introduced in this era.
In the 1900s, Hollywood celebrities with their slick hair, clean-shaven beard, and style popularized male grooming even more. Fragrances, easy-to-use razors, and many more technological advancements have made grooming easier than ever!
For far too long, grooming and self-care have been associated with women and considered a feminine thing to do. But that image is fast-changing as the men’s grooming products market is fast expanding. People everywhere are realizing the importance of taking care of their appearance. Not only does it make you look great, but investing that precious time in yourself also has a positive effect on your psychological well-being making you happier and more confident! This new spark in men’s grooming has also led to the creation of the term manscaping.
National Men's Grooming Day timeline
Ancient Egyptians are fond of aloe vera, bathing milk, and fragrant oils, and men commonly use fragrances and kohl on their faces to protect them from the sun.
The Romans are big on washing themselves and have several communal baths.
This is a challenging period where male grooming is likened to the “devil’s work” by the Church, which was against grooming.
Male grooming starts becoming popular again, with sage being used for teeth whitening and rosemary water as a hair-care product.
How Businesses Can Celebrate National Men's Grooming Day
Local businesses can honor National Men’s Grooming Day by offering special promotions and services. Barbershops and salons can provide discounted haircuts, shaves, or beard trims. Spas might introduce men-focused facial treatments or massage packages. Retailers specializing in men’s fashion or accessories could host pop-ups with local grooming brands, offering product demonstrations and samples. Consider a ‘grooming essentials’ bundle or a loyalty program for returning male clients to encourage ongoing self-care.
National Men's Grooming Day related content
40 Gifts for Men Under $20
Cute and thoughtful options that won’t put a dent in your wallet.
See More
International Men’s Day
International Men’s Day highlights men’s health, positive masculinity, and gender equality every November 19. Join the global movement to celebrate male role models, address critical health issues, and foster improved gender relations. Support initiatives, share positive stories, and advocate for men's well-being.
See MoreNational Men's Grooming Day FAQs
When is National Men's Grooming Day?
National Men’s Grooming Day 2026 falls on Friday, August 21, encouraging men to prioritize their self-care routines. It’s the perfect occasion to refresh your look and invest in quality grooming products.
How large is the men's grooming market?
The global men’s grooming market is a rapidly expanding industry, valued at approximately $80 billion in 2023. Projections indicate continued growth, driven by increasing awareness and demand for specialized products.
What are the most popular men's grooming products?
Shaving products like razors, creams, and aftershaves remain perennial favorites in men’s grooming. Deodorants, body washes, and shampoos also consistently rank high in sales and daily use among men.
What's the difference between men's and women's grooming products?
While many ingredients are similar, men’s grooming products often target specific concerns like thicker skin, larger pores, and facial hair. They also typically feature different scents and packaging designed for male preferences.
National Men's Grooming Day Activities
Visit a salon
Visit your nearest salon to spruce up your style. Try a different hairstyle, a new hair color, or even go in for some relaxing spa treatments!
Build a routine
Build yourself a simple yet effective skincare routine. Start with the basics like cleansing, exfoliating, moisturizing, using S.P.F., and soon move on to serums and essences. You’ll be singing about Potassium Azeloyl Diglycinate and Galactomyces in no time!
Talk to a man about grooming
Talk to the men in your life about how grooming is not only acceptable but also desirable. Help destroy the stigma around male grooming and look great while doing it.
5 Facts About Male Grooming That Will Blow Your Mind
Hair dyes were used in ancient Rome
The Romans were among the first to try out hair dyes and usually colored their hair blond, but often the dye was so harsh it would make all their hair fall out permanently.
Grooming could be deadly
Many grooming products were made of arsenic and lead before we discovered their harmful properties.
Staying fit is important
Men spend a year and three months of their lives in the gym perfecting their bodies.
Cosmetic surgery is on the rise
From 2000 to 2010, the global demand for male cosmetic surgery surged by 258%.
The best a man could get
Some 15,000 years ago, long before razors were invented, men used everything from clamshells, flint knives, and shark teeth to shave.
Why We Love National Men's Grooming Day
It has a long history
Although it may seem like men have only recently gotten into the grooming business, the practice has existed for thousands of years. And so of course it deserves a whole day of celebration!
The cleaner the better
Spending just a few extra minutes every morning on grooming can make a man look much cleaner and neater. Now, who doesn’t want that?
It breaks the stigma of male grooming
Many men are still hesitant to talk about and indulge in grooming due to fear of being labeled “feminine.” Having a day dedicated to men’s grooming challenges this notion and encourages men to take care of themselves.
Social Media Tips for National Men's Grooming Day
Individuals
Creators
Brands