Free Shipping Day – Dec. 14, 2026

Free Shipping Day
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One day in mid-December
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Free Shipping Day arrives on December 14, offering a fantastic chance to finish your holiday shopping without the burden of shipping fees. This annual event ensures your online purchases arrive on time, making it easier to check off every item on your gift list. Get ready to explore deals, compare offers, and click ‘buy’ with confidence.

Want to sponsor Free Shipping Day? Learn how

Expected Free Shipping Day Deals

While official 2027 promotions are still under wraps, history shows that major retailers like Amazon, Target, Walmart, and Best Buy reliably participate in Free Shipping Day. Expect to see no-minimum free shipping offers, often combined with additional discounts on popular holiday gifts, electronics, and apparel. Smaller e-commerce brands like Etsy shops and specialty retailers such as Sephora and Nordstrom also frequently join in, making it an ideal day to snag unique finds. Shoppers should look for last-minute deals and guaranteed delivery by Christmas. We will update this page with confirmed live deals as December 14 approaches.

Platform Guide for Free Shipping Day

TikTok

Tag @www.nationaltoday.com and use #FreeShippingDay. Share your best unboxing videos or holiday haul finds that arrived free of charge.

Instagram

Tag @nationaltoday_ and use #FreeShippingDay. Post photos of your favorite online purchases and where you found the best shipping deals.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #FreeShippingDay. Share tips for finding the best no-minimum shipping offers and discuss your holiday shopping strategies.

Social Media Tips for Free Shipping Day

Individuals

Plan your last-minute holiday purchases to maximize free shipping offers. Create a list of items you still need and check participating retailers throughout the day.

Creators

Produce content highlighting your favorite Free Shipping Day deals, offering gift guides that leverage no-cost delivery, or reviewing products bought on the day.

Brands

Offer no-minimum free shipping for 24 hours, promote last-minute holiday sales, and guarantee delivery by Christmas to capture eager shoppers.

Top Brands for Free Shipping Day

  1. Amazon

    Founded by Jeff Bezos in 1994, Amazon is the world's largest online retailer. It's a perennial participant in major shopping events, offering vast selections and often free shipping for Prime members or during special promotions.

  2. Target

    Established in 1902 in Minneapolis, Minnesota, Target is a leading general merchandise retailer. Known for its stylish yet affordable products, Target frequently offers free shipping, especially during peak holiday shopping periods.

  3. Walmart

    Founded by Sam Walton in 1962 in Rogers, Arkansas, Walmart is a multinational retail corporation operating a chain of hypermarkets, discount department stores, and grocery stores. It's a major player in online retail, providing competitive free shipping options.

  4. Best Buy

    Founded in 1966, Best Buy is a leading retailer of consumer electronics. They are a key destination for holiday tech gifts and often provide free shipping on a wide range of products, especially during sales events like Free Shipping Day.

  5. Luke Knowles

    An internet entrepreneur, Luke Knowles founded Free Shipping Day in 2008. His vision was to create a specific day in mid-December where retailers would offer free shipping with guaranteed delivery by Christmas, boosting holiday e-commerce.

  6. UPS

    United Parcel Service, founded in 1907, is a global leader in logistics and package delivery. As a crucial partner for e-commerce, UPS plays a vital role in ensuring packages ordered on Free Shipping Day arrive on time.

  7. FedEx

    Founded in 1971 as Federal Express, FedEx is a multinational courier delivery services company. They are instrumental in the success of Free Shipping Day, providing rapid and reliable shipping solutions for retailers and consumers alike.

Free Shipping Day Hero

Luke Knowles

Luke Knowles, an astute internet entrepreneur, conceived and launched Free Shipping Day in 2008. He observed a dip in online shopping around mid-December due to shipping concerns and created the event to reassure shoppers with guaranteed free shipping and on-time delivery. His initiative generated $764 million in online sales in its first year, solidifying its place in the holiday shopping calendar.

Free Shipping Day timeline

​1994
​Pizza Hut Jumps Into Cyberspace Offering Online Shopping

We all have Pizza Hut to thank for being the first store to offer online shopping on the web.

​2008
Free Shipping Day is Launched

Luke Knowles creates Free Shipping Day as a way to trigger increased online holiday sales without shipping fees for consumers.

​2010
Free Shipping Day Beats Black Friday in Online Sales

Free Shipping Day online sales exceeds Black Friday sales by $294 million, bringing in the third- highest revenue in online sales to date.

​2013
Online Retailers Waive Minimum Order Requirements

After hearing from consumers, the Free Shipping Day sponsors say retailers have to remove all minimum order thresholds if they want to participate in the event.

​2017
​Free Shipping Day Celebrates a 10-year Anniversary

​Free Shipping Day’s sponsors mark a decade of success by launching their coupon website.

How Businesses Can Celebrate Free Shipping Day

Local businesses can capitalize on Free Shipping Day by offering their own no-minimum free shipping deals for online orders. Promote these offers prominently on your website and social media, guaranteeing delivery before Christmas. Consider partnering with local delivery services or offering curbside pickup as an alternative to traditional shipping, giving customers flexibility. Highlight unique products that make perfect last-minute gifts.

Free Shipping Day FAQs

When is Free Shipping Day?

Free Shipping Day 2026 falls on Monday, December 14, providing a crucial opportunity for last-minute holiday shopping without the added cost of delivery.

How much revenue does Free Shipping Day generate?

In its inaugural year, Free Shipping Day generated an impressive $764 million in online sales, quickly becoming one of the top e-commerce days of the holiday season.

How many retailers participate in Free Shipping Day?

The first Free Shipping Day in 2008 featured 250 participating merchants, including major names like Target and JCPenney, demonstrating immediate widespread retail adoption.

What is the best way to find Free Shipping Day deals?

To find the best deals, visit the official Free Shipping Day website or check major retailers’ sites directly on December 14 for their specific no-minimum shipping promotions.

Free Shipping Day Activities

  1. Plan your online shopping splurge

    Holiday shopping rules are still basically the same. You come up with a budget and work hard to stick with it. Free Shipping Day allows you to buy all the things you've been thinking about throughout the year from the comfort of home. The easiest part is merely whipping out that credit card and making the purchase (without a shipping fee, of course).

  2. Skype with friends while you shop

    We are so lucky to live in a time where technology actually makes life easier. Celebrate Free Shipping Day by gathering a couple of friends and shopping together via Skype or FaceTime. Need an opinion on that new outfit, or concerned about those shoes? Make group online shopping a thing.

  3. Cook while you shop

    Free Shipping Day lets you sit at home and while away the hours looking at all the things you want to buy at considerable savings. But you aren't held captive — so multi-task. Bake your favorite cookies or whip up a gourmet meal. Then, get online and make your shipping-free purchases while everything's simmering. Just don't get distracted and burn your meal.

3 Reasons You'll Save On Free Shipping Day

  1. ​Special shipping costs a fortune

    FedEx offers same-day delivery to all 50 states, every day of the year, as long as money is no object (prepare for extravagant shipping fees).

  2. ​Shippers need fleets of expensive aircraft

    Both FedEx and UPS combined have a fleet of 1,173 aircraft — just under’s Delta’s 1,280 planes.

  3. ​Shipping is a never-ending job

    There are at least 20 million shipping containers crisscrossing the world as we speak.

Why We Love Free Shipping Day

  1. A chance to use your coupons

    Many retailers will be promoting additional savings with coupons. Unlike in the past, coupon clipping is now just a click away. At the checkout stand, simply add in the promo code and take advantage of superior savings.

  2. Online shopping is convenient

    Free Shipping Day features over 1,000 big-name and niche online retailers to choose from. You can sit in the comfort of your home or office and get everything you need for family and friends. Since the retailers have waived their shipping fees, all you pay for is the merchandise. Prepare for the thanks you'll get when everybody receives their gifts on time!

  3. It's a winning idea

    Free Shipping Day is the brainchild of Colorado entrepreneur Luke Knowles — who noticed that online shopping slowed to a crawl just before the middle of December. He discovered that shoppers were afraid orders wouldn’t arrive in time for Christmas and there would be astronomical shipping fees as well. Knowles solved the problem by creating Free Shipping Day, a one-day online event that consistently blows out Black Friday sales — meaning a win for both merchants and consumers.

    Are you a business looking to promote Free Shipping Day? Check out our Influencer Marketing partners to help you scale your campaign globally.

Free Shipping Day dates

Year Date Day
2026 December 14 Monday
2027 December 14 Tuesday
2028 December 14 Thursday
2029 December 14 Friday
2030 December 14 Saturday

Let’s get social

Here are some special hashtags for the day.

#NationalFreeShippingDay #FreeShipping