National Dry Shampoo Day – Mar. 10, 2027

National Dry Shampoo Day
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National Dry Shampoo Day refreshes our routines every March 10, celebrating the ultimate hair savior. This day honors the product that gives life to dull hair, making it a modern-day necessity for busy individuals. Spritz, style, and save time while embracing your best hair day.

Want to sponsor National Dry Shampoo Day? Learn how

Expected National Dry Shampoo Day Deals

While we wait for official 2027 promotions to drop, history shows that National Dry Shampoo Day often brings exciting deals from major beauty retailers and brands. Expect discounts on popular dry shampoo lines from brands like Batiste, Living Proof, Oribe, and Amika. Beauty supply stores such as Sephora, Ulta Beauty, and Target typically feature special bundles or buy-one-get-one offers. Look for online exclusives and free shipping promotions directly from brands. We will update this page with confirmed live deals as March 10 approaches.

Platform Guide for National Dry Shampoo Day

Instagram

Tag @nationaltoday_ and use #NationalDryShampooDay. Share your favorite dry shampoo hacks, before-and-after transformations, or quick styling tutorials.

TikTok

Tag @www.nationaltoday.com and use #NationalDryShampooDay. Create a fun video showcasing your ‘no-wash day’ routine or a humorous skit about running out of dry shampoo.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalDryShampooDay. Ask your community to share their go-to dry shampoo brands and tips, fostering engagement.

Social Media Tips for National Dry Shampoo Day

Individuals

Embrace a 'no-wash' day by using your favorite dry shampoo to extend your hairstyle. Share a selfie showing off your refreshed look and tag your go-to brand.

Creators

Produce a comprehensive review of new dry shampoo products, comparing effectiveness, scent, and residue. Offer creative styling ideas for different hair types using dry shampoo.

Brands

Launch a flash sale or a special bundle deal on dry shampoo products. Run a 'best dry shampoo hack' contest, encouraging user-generated content and offering product giveaways.

Top Brands for National Dry Shampoo Day

  1. Klorane

    A French dermo-cosmetic brand founded in 1965, Klorane is known for its plant-based ingredients and commitment to botanical expertise. They are credited with conceptualizing National Dry Shampoo Day, particularly for their oat milk formula.

  2. Batiste

    Originating in the UK in the 1970s, Batiste has grown into one of the world's leading dry shampoo brands. Their wide range of scents and formulas makes them a staple for quick hair refreshes and added volume.

  3. Living Proof

    Founded in 2005 by MIT scientists and hair stylists, Living Proof offers innovative, science-backed haircare solutions. Their Perfect Hair Day (PhD) Dry Shampoo is a highly acclaimed product known for its superior cleaning and odor absorption.

  4. Oribe

    Co-founded by celebrity hairstylist Oribe Canales, this luxury haircare brand launched in 2008. Oribe's Gold Lust Dry Shampoo is a cult favorite, celebrated for its exquisite scent, effective oil absorption, and hair-nourishing benefits.

  5. Amika

    Amika is a Brooklyn-born haircare brand known for its vibrant packaging and high-performance products. Their Perk Up Dry Shampoo is a popular choice, formulated with sea buckthorn berry and free of sulfates and parabens.

  6. Moroccanoil

    Founded in 2008, Moroccanoil quickly became a global leader in argan oil-infused haircare. Their Dry Shampoo comes in light and dark tones, designed to absorb oil, build-up, and odor without dulling hair color.

  7. Drybar

    Founded in 2010 by Alli Webb, Drybar started as a blow-dry-only salon concept and expanded into a successful product line. Their Detox Dry Shampoo is a top seller, known for its powerful cleansing and refreshing properties.

National Dry Shampoo Day Hero

Klorane (Brand)

While no single individual is credited with inventing dry shampoo, the French dermo-cosmetic brand Klorane played a pivotal role in popularizing it and conceptualizing National Dry Shampoo Day. Founded in 1965, Klorane launched its iconic Oat Milk Dry Shampoo in 1971, becoming a pioneer in the modern dry shampoo market. Their commitment to plant-based ingredients and sustainable practices has made them a leader in the haircare industry, influencing countless brands and consumers.

History of National Dry Shampoo Day

Whether it’s a quick touch-up after a workout or an emergency rescue before that Thursday meeting with the boss — dry shampoo is a godsend for people who wish to look presentable at all times. The instant glossy locks delivered by a dry shampoo are the result of aerosolized rice starch particles, which quickly absorb excess oil and grease on your scalp and let your hair fly with the wind. It is believed that using dry products to clean the scalp hair precedes the ritual of natural cleansing with water. Renditions of dry shampoo have been in use since the 15th century when the Asians used dry clay to clean their hair.

The turn of the 18th century popularized the use of starches to clean the wigs of the courtesans. It wasn’t until the 1900s that the production and sale of dry shampoo accelerated around the world. While the American general stores were flooded with Minipoo, a dry shampoo brand founded by New Jersey Native Stephenie Brooke, the European market’s first introduction to dry shampoo happened much later. In 1972, Klorane, a French hair cosmetics company launched its first dry shampoo product and took the industry by storm. Marketed specifically to women who cannot wash their hair due to physical limitations, this product transcended its original genre and became a purposeful tool for women of all kinds.

Building on its brand as the ‘OG Dry Shampoo,’ Klorane declared March 10 as the official National Dry Shampoo Day in 2017. Every year, the company picks a theme to circle the observation around.

National Dry Shampoo Day timeline

1700s
The Methodology is Developed

Rice starch is developed to freshen up the wigs used by elites.

1800s
The Barber’s Touch

Barbers across the U.S. start using foam substances to clean hair.

1940s
The First Sale

The first dry shampoo is commercially produced and sold in New Jersey.

2017
The Day is Declared

Dry shampoo brand Klorane dedicates March 10 as the official National Dry Shampoo Day.

How Businesses Can Celebrate National Dry Shampoo Day

Local hair salons and beauty businesses can celebrate National Dry Shampoo Day by offering special discounts on dry shampoo products and services. Consider hosting a ‘Dry Shampoo Styling Bar’ where customers can learn techniques for refreshing their hair between washes. Retailers can create themed displays featuring various dry shampoo brands and offer expert advice. Partner with local influencers for social media campaigns showcasing the versatility of dry shampoo.

National Dry Shampoo Day FAQs

When is National Dry Shampoo Day?

In 2027, National Dry Shampoo Day is observed on Wednesday, March 10. This annual observance is a great reminder to celebrate the convenience and effectiveness of this haircare staple.

How popular is dry shampoo?

The dry shampoo market continues to expand, driven by consumer demand for convenient and time-saving beauty solutions. Approximately 40% of women in the U.S. regularly use dry shampoo, solidifying its status as a haircare essential.

What are the main benefits of dry shampoo?

Beyond oil absorption, dry shampoo can also protect hair color by reducing the frequency of wet washes, which can strip color. It’s also a great tool for styling, providing grip and hold for updos and braids, enhancing its versatility.

Who invented dry shampoo?

While no single inventor is definitively credited with dry shampoo, its evolution from powdered starches to aerosol sprays reflects a long history of seeking convenient hair care. Klorane’s introduction of its Oat Milk Dry Shampoo in 1971 marked a significant milestone in its journey to becoming a global beauty staple.

National Dry Shampoo Day Activities

  1. Befriend the bottle

    There is a lot of hesitancy and many myths around dry shampoo. In reality, it’s a reliable partner that uses aerosol technology to rid your hair of that midday greasiness. If you still haven’t given it a try, National Dry Shampoo Day is a great day to join the club.

  2. Gift it to your peers

    Everyone deserves the quick rescue of dry shampoo. On March 10, introduce the gift of an instant hair makeover to all the hard-working men and women of all your life.

  3. Celebrate empowered women

    Throw a soirée and invite all the admirable women in your life. Just as Klorane dedicates the day to the hard-working and busy modern-day women, you also get a chance to celebrate with the multitasking divas of your life.

5 Common Myths About Dry Shampoo

  1. It’s an alternative to a hair wash

    While it does get the job done, dry shampoo is only a placeholder and not a replacement for traditional hair washing.

  2. It’s talcum powder

    Dry shampoo is made with rice starch that absorbs excess oil on the scalp.

  3. It causes dryness in the scalp

    When used hand-in-hand with natural cleansing, dry shampoo does not dry out your hair.

  4. Fragrance-free is better

    There is virtually no difference between fragrant and non-fragrant, as both have the same common ingredients.

  5. It can stunt hair growth

    Dry shampoo has no impact on your roots, as it isn’t absorbed by the scalp.

Why We Love National Dry Shampoo Day

  1. It’s quick and effective

    Dry shampoo is a godsend for people who want to look good and feel confident at all times, regardless of their hair washing schedule. A quick spray of a dry shampoo tames the frizzy and greasy hair and gives it a brand-new look. Today, we celebrate an effective friend that’s just a spray away.

  2. It works for everyone

    Men deserve the luxury of luscious and fresh hair at a moment’s notice. Thankfully, dry shampoo for men is not a novel concept. There are plenty of brands that have low-impact formulas for thin and short hair, making this fun observation of National Dry Shampoo Day inclusive to everyone.

  3. It’s a secret weapon

    A dry shampoo cleanses, styles, and volumizes hair in mere seconds, saving critical time for a pre-planned blowout. In today’s fast-paced life, dry shampoo is the ammunition we need to save time and effort — while looking presentable and feeling fabulous.

National Dry Shampoo Day dates

Year Date Day
2027 March 10 Wednesday
2028 March 10 Friday
2029 March 10 Saturday
2030 March 10 Sunday
2031 March 10 Monday