International Wig Day – Mar. 10, 2027

International Wig Day
Categories:
Tags:
AppreciationFashion
Where:
International
Date change rule:
Every March 10
Holiday emoji:
💇‍♀️

International Wig Day arrives every March 10, offering a chance to celebrate personal style and support those experiencing hair loss. This day highlights the fun and transformative power of wigs while raising crucial awareness for diseases and cancer treatments causing hair loss. Join the movement, share your wig story, and contribute to the fight against cancer.

Want to sponsor International Wig Day? Learn how

Expected International Wig Day Deals

As International Wig Day approaches, retailers and organizations often pivot from traditional sales to impactful fundraising and awareness campaigns. Expect brands like Wigs.com and Paula Young to highlight their charitable partnerships, offering special discounts on wigs where a portion of proceeds benefits hair loss foundations. Nonprofits such as the American Cancer Society and Locks of Love may launch donation drives for hair or funds, often collaborating with wig manufacturers or salons for outreach. Look for local salons and wig boutiques to host events, offering free consultations or styling sessions for those affected by hair loss, sometimes with a suggested donation. We will update this page with confirmed live initiatives as March 10 approaches.

Platform Guide for International Wig Day

Instagram

Tag @nationaltoday_ and use #InternationalWigDay. Share your favorite wig styles, transformations, or stories of support.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #InternationalWigDay. Post photos celebrating wigs or share resources for hair loss awareness.

X/Twitter

Mention @NatlToday and use #InternationalWigDay. Join conversations about wig fashion, hair loss advocacy, and cancer support.

Social Media Tips for International Wig Day

Individuals

Showcase your favorite wig, whether it's for fashion, fun, or necessity. Share your personal journey or simply celebrate the joy wigs bring to your life.

Creators

Produce a 'wig transformation' video, a styling tutorial, or a heartfelt message about the importance of wigs for confidence and self-expression. Highlight the awareness aspect.

Brands

Launch a campaign that donates wigs or a portion of sales to hair loss charities. Partner with influencers to amplify messages of support and style.

Organizations & Brands for International Wig Day

  1. Wigs.com

    Founded in 1999, Wigs.com is a leading online retailer offering a vast selection of wigs, hairpieces, and extensions from top brands. They often partner with charities to support those experiencing medical hair loss.

  2. The Wig Company

    Established in 1969, The Wig Company provides high-quality wigs and hair solutions, catering to both fashion and medical needs. They are known for their extensive catalog and customer service.

  3. Locks of Love

    Founded in 1997, Locks of Love is a public non-profit organization that provides hairpieces to financially disadvantaged children in the United States and Canada suffering from long-term medical hair loss.

  4. American Cancer Society

    Established in 1913, the American Cancer Society is a nationwide voluntary health organization dedicated to eliminating cancer. They provide resources and support for cancer patients, including information on wigs and hair loss.

  5. Jon Renau

    A prominent wig and hairpiece brand, Jon Renau is known for its innovative designs and high-quality synthetic and human hair products. They are a go-to for many experiencing medical hair loss.

  6. Godiva's Secret Wigs

    Founded by two sisters, Godiva's Secret Wigs specializes in comfortable, natural-looking synthetic wigs. They focus on empowering women to feel beautiful, particularly those facing hair loss.

  7. National Alopecia Areata Foundation

    Founded in 1948, the National Alopecia Areata Foundation (NAAF) is dedicated to supporting research to find a cure or acceptable treatment for alopecia areata, and to providing support for those affected.

International Wig Day Hero

Eva Scrivo

Eva Scrivo is a renowned hairstylist, author, and salon owner, particularly known for her expertise in hair loss solutions and wig styling. Her work has helped destigmatize wigs and empower individuals to embrace them as a fashion statement or a practical solution for hair challenges. Scrivo's advocacy emphasizes confidence and self-expression through hair, making her a fitting figure to represent the spirit of International Wig Day.

History of International Wig Day

Although wigs have been around for millennia, we’ve only been celebrating International Wig Day since 2016. A costume shop in Denmark, temashop.dk, came up with the idea to appreciate wigs for the fun they bring to our lives and to raise awareness around cancer.

Wigs can be traced back to ancient Egypt where people would sometimes shave off their hair and wear wigs to protect their heads from the extreme heat in those regions. They were also worn for important events. The Assyrians, Greeks, Phoenicians, and Romans also wore fake hairpieces.
Many of us think that it’s mostly women who wear wigs and that it has been that way for centuries. But like many other accessories – wigs were originally made for everyone. We’ve all seen those luscious white locks of hair aristocratic men wear in period dramas. Those wigs, or perukes, became popular in the United Kingdom, France, and other European countries in the 16th century. Today, men’s wigs are commonly called toupees and they’re worn throughout the world.

Wigs have a long history. But unfortunately, and only recently a kind of stigma has been associated with them. Some people think that wig-wearers are hiding something and can unleash a barrage of unnecessary questions such as “is that your real hair?”

Now’s the time to shrug off any shame in wearing a wig and hold your head up high. People can wear wigs for all kinds of reasons and it’s refreshing to see them becoming more acceptable today. Many actors and social media influencers are also becoming more vocal about wearing wigs leading to a rise in their popularity.

International Wig Day timeline

2700 B.C.
Ancient Egypt

The earliest wigs are made from human hair but alternatives, like palm leaf fiber and wool, are also used.

1600s
A Royal Affair

France’s Louis XIV begins wearing wigs to hide his thinning hair and turns hairpieces into must-haves.

1800s
The Victorian Era

Over-the-top wigs become hugely popular during the Victorian and Edwardian eras.

Present Day
Hollywood’s Must-Have

Celebrities like Beyonce, Britney Spears, and Kylie Jenner are often seen showing off their stylish weaves.

How Businesses Can Celebrate International Wig Day

Local businesses can honor International Wig Day by hosting awareness events or offering special services. Salons might provide complimentary wig consultations or styling tips, perhaps partnering with a local charity for hair donations. Retailers selling wigs or hair accessories could donate a percentage of sales to hair loss foundations. Even non-related businesses can show support by displaying educational materials about hair loss or encouraging staff to wear wigs for a fun, awareness-raising day. Highlight the dual purpose of celebration and advocacy.

International Wig Day FAQs

When is International Wig Day?

In 2027, International Wig Day will be observed on Wednesday, March 10, continuing its mission to combine fashion with philanthropy. This annual observance encourages self-expression and raises vital awareness for those affected by hair loss.

How many people experience hair loss?

Across the United States, about 80 million people, both men and women, experience hereditary hair loss. Beyond genetics, millions more face hair loss from chemotherapy, autoimmune diseases, or other health issues, underscoring the widespread need for solutions like wigs.

What is the global wig market size?

Analysts predict the global wig market will reach over $13 billion by 2027, driven by increasing demand for diverse styles, cultural trends, and the growing need for hair replacement solutions. This expansion highlights the industry’s importance in both beauty and healthcare.

What is the difference between a wig and a hairpiece?

While both wigs and hairpieces provide additional hair, their primary distinction lies in coverage. A wig offers full scalp coverage, often used for significant hair loss or dramatic style changes, whereas a hairpiece is typically used to augment existing hair in targeted spots, such as the crown or temples.

International Wig Day Activities

  1. Wear a wig

    Wear a wig to show your support for those who wear them every day. You could use this as a chance to experiment with different hairstyles.

  2. Share a selfie

    Post pictures of yourself in a wig to amaze your friends and create awareness about the day. Don’t forget to use the hashtag #internationalwigday.

  3. Donate your hair

    You can even donate your hair after a haircut to give it a new life as a wig. Look up organizations near you that accept donations or ask your hairstylist.

5 Facts About Hair That Will Blow Your Mind

  1. More hair than you can count

    An average person has around 100,000 to 150,000 strands of hair.

  2. It’s okay if they fall

    Most people lose anywhere between 50 to 150 strands of hair a day.

  3. Hair is always growing

    At different cycles, 90% of your hair is growing, while the rest is resting.

  4. Hair is stronger than you think

    A strand of hair is stronger than the same size copper wire.

  5. Gray hair grows faster

    Gray and white hair are usually stronger and thicker than normal hair. They also grow faster.

Why We Love International Wig Day

  1. They can transform your look

    Wigs come in all shapes, sizes, and colors and are incredibly easy to wear. It’s the best way to completely transform your appearance.

  2. Many people rely on them for daily use

    People who have lost their hair or are dealing with thinning hair have been using wigs for centuries. They’re also worn by people who lose their hair from chemotherapy.

  3. You’ll always have a great hair day

    We’ve all had a perfectly normal day ruined by unruly hair that refuses to comply. Wearing a wig for the day gives you an alternative.

International Wig Day dates

Year Date Day
2027 March 10 Wednesday
2028 March 10 Friday
2029 March 10 Saturday
2030 March 10 Sunday
2031 March 10 Monday