National Coconut Week – Aug. 23, 2026

Expected National Coconut Week Deals

As National Coconut Week approaches, anticipate a wave of tropical-themed promotions from August 23-30. Look for major retailers like Whole Foods Market and Trader Joe’s to feature discounts on coconut water, milk, oil, and shredded coconut. Brands like Vita Coco and Zico will likely offer special bundles or BOGO deals on their popular coconut water products. Expect beauty brands such as Palmer’s and Maui Moisture to run sales on coconut oil-infused hair and skin care. Even dessert companies like So Delicious Dairy Free might roll out new coconut-based ice creams or yogurts. We will update this page with confirmed live deals as August 23 approaches.

History of National Coconut Week

This holiday is all about coconuts! If that fact alone doesn’t excite you, we don’t know what will. Coconuts make us reflect on happier, more relaxed times because of the tropical feelings attached to the palm fruit. They are a multi-faceted fruit because they provide us with milk, water, and even oil. These resourceful fruits are even more important in the Philipines.

Coconuts are one of the most important crops in the country, playing a major role in their agricultural and economic sectors. The Philippines are the second largest coconut producer in the world — coming closely after Indonesia. Now that we have established the importance of this versatile fruit, it should come as no surprise that there would be a governing body set in place to monitor its production.

The first such body was the National Coconut Corporation (N.A.C.O.C.O.), established in 1940 to promote the growth and development of the coconut industry and was renamed 14 years later the Philippine Coconut Administration (P.H.I.L.C.O.A.), where its operation scope was further expanded.

After its formation, the Coconut Coordinating Council (C.C.C.) was created to supervise and coordinate the coconut self-sufficiency program for the government. However, they still lacked a single governing body centered on the development of the coconut industry, which placed farmers as the focal point.

Hence, the Philippine Coconut Authority (P.C.A.) was established, absorbing all other bodies’ functions and powers as the single governing body of coconut and palm produce production, distribution, and development. The P.C.A. founded National Coconut Week, to be observed within National Coconut Month under Presidential Proclamation 142 to recognize the substantial benefits of the crop to the country.

How Businesses Can Celebrate National Coconut Week