Indianapolis 500 – May. 25, 2026

Indianapolis 500
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The Indianapolis 500, known as ‘The Greatest Spectacle in Racing,’ captivates fans every last Sunday of May. Witness 33 drivers push their Indy cars to over 200 mph for 500 miles at the legendary Indianapolis Motor Speedway. Join millions in celebrating this historic event by tuning in, attending a watch party, or planning a trip to the Brickyard.

Want to sponsor Indianapolis 500? Learn how

Expected Indianapolis 500 Deals

As the Indianapolis 500 approaches, expect a surge in promotions from automotive brands, sports retailers, and local businesses around Speedway, Indiana. While we await official 2027 promotions to drop, history shows that brands like Chevrolet and Honda (engine suppliers) often run themed campaigns. Tire manufacturers such as Firestone, the official tire of the Indy 500, may offer special deals. Major sponsors like Gainbridge and NTT might launch interactive fan experiences or contests. Sports bars and restaurants across the country, especially in the Midwest, will likely host watch parties with food and drink specials. Look for merchandise discounts from the Indianapolis Motor Speedway official store and other licensed vendors. We will update this page with confirmed live deals as May 30 approaches.

Platform Guide for Indianapolis 500

Instagram

Tag @nationaltoday_ and use #Indy500. Share your race day photos, tailgate setups, or favorite moments from the track.

X/Twitter

Mention @NatlToday and use #Indy500. Follow for real-time race updates, driver news, and fan reactions throughout the weekend.

TikTok

Tag @www.nationaltoday.com and use #Indy500. Film your pre-race traditions, reaction videos to thrilling overtakes, or behind-the-scenes content.

Social Media Tips for Indianapolis 500

Individuals

Host a race day party with friends, complete with themed snacks and drinks. Wear your favorite team's gear and cheer on the drivers from home.

Creators

Create content showcasing the history of the Indy 500, explain racing rules, or review iconic moments. Share your predictions for the winner.

Brands

Run a 'Race Day Ready' giveaway featuring merchandise or tickets. Partner with local sports bars for watch party promotions or offer themed specials.

Top Brands for Indianapolis 500

  1. Indianapolis Motor Speedway

    Opened in 1909, the IMS is the largest sports seating facility in the world. It hosts the Indianapolis 500, the Brickyard 400, and formerly the U.S. Grand Prix for Formula One. Known as 'The Brickyard,' it's a legendary venue in motorsports.

  2. Penske Entertainment

    Owned by Roger Penske, Penske Entertainment Corp. acquired the Indianapolis Motor Speedway, INDYCAR, and IMS Productions in 2020. They are responsible for promoting and operating the Indy 500 and the entire NTT IndyCar Series.

  3. Chevrolet

    A division of General Motors, Chevrolet has a long and storied history in the Indy 500, providing engines and competing as a manufacturer. Their engines have powered numerous winning cars, making them a dominant force in the race.

  4. Honda

    Japanese automaker Honda is another prominent engine supplier for the Indy 500, competing fiercely with Chevrolet. Honda-powered cars have also achieved significant success, including multiple race victories.

  5. Firestone

    Founded in 1900, Firestone has been the exclusive tire supplier for the Indy 500 for many years, a critical component in the high-speed demands of the race. Their tires are engineered to withstand extreme conditions at the Brickyard.

  6. NTT

    NTT is a global technology and business solutions provider and the title sponsor of the NTT IndyCar Series. Their technology plays a crucial role in enhancing the fan experience and race operations, including data analytics and connectivity.

  7. Coca-Cola

    The Coca-Cola Company, a global beverage giant, has been a long-standing partner and sponsor of the Indianapolis Motor Speedway and the Indy 500. Their presence is a staple at the track, refreshing fans for decades.

Indianapolis 500 Hero

Ray Harroun

Ray Harroun was an American race car driver and engineer, best known as the winner of the inaugural Indianapolis 500 race in 1911. Driving a Marmon Wasp, he famously used a rearview mirror, a pioneering innovation in automotive safety. Harroun's victory cemented his place in motorsports history and set the standard for future Indy 500 champions.

Indianapolis 500 timeline

1911
Long drive

Ray Haroun won the first Indy 500 race with a time of 6 hours and 42 minutes.

1977
Four-time winner

AJ Foyt became the first quadruple winner of the Indy 500.

1992
Photo finish

Al Unser Jr. beat Scott Goodyear by less than a half-second, the closest Indy 500 ever.

2005
She's #1 (for a while)

Danica Patrick became the first woman to lead the Indy 500, although she didn't go on to win.

2018
Name says it all

Aptly-named Australian Will Power won the Indy 500 although he didn’t hold the lead for good until the the final laps.

How Businesses Can Celebrate Indianapolis 500

Local businesses can tap into the excitement of the Indianapolis 500 by hosting themed events or offering specials. Restaurants and bars can create ‘pit stop’ menus with racing-inspired dishes and drinks, encouraging patrons to watch the race on their premises. Auto repair shops or dealerships could run pre-race inspection deals or offer discounts on racing-related accessories. Retailers might decorate their stores with checkered flags and offer merchandise for racing fans, fostering a festive atmosphere.

Indianapolis 500 FAQs

When is Indianapolis 500?

The Indianapolis 500 in 2026 takes place on Sunday, May 24, continuing its tradition as a Memorial Day Weekend staple. It’s a day when the roar of engines fills the air at the iconic Brickyard.

How long is the Indianapolis 500?

The Indianapolis 500 is a 500-mile race, completed over 200 laps of the 2.5-mile oval track at the Indianapolis Motor Speedway. It typically lasts around three hours, depending on caution flags and weather conditions.

How many spectators attend the Indy 500?

The Indianapolis 500 boasts the largest single-day attendance for any sporting event in the world, with estimates often exceeding 300,000 spectators. The sheer scale of the crowd creates an unparalleled atmosphere.

What is the milk tradition at the Indy 500?

The tradition of drinking milk in Victory Lane dates back to 1936 when Louis Meyer requested buttermilk after his win. It was solidified in the 1950s and is now a cherished and unique part of the post-race celebration.

Indianapolis 500 Activities

  1. Watch

    Nearly 5 million viewers watched the Indy 500 last year on ABC. Pop some popcorn, plop down on the couch, and join the excitement. You never know what might happen in the unpredictable spectacle of Indy car racing.

  2. Join the fun at the Brickyard

    Even people who aren't big fans of automobile racing have the Indy 500 on their bucket list to attend. Like the Kentucky Derby, or the Super Bowl, or the Masters golf tournament, it's a once-in-a-lifetime experience.

  3. Learn about the history of the race

    Many books capture important moments in the history of the Indy 500. You might start with "Black Noon: The Year They Stopped the Indy 500," about the race in 1964 that began with a massive wreck that killed two drivers.

Fast Indy 500 Facts

  1. Who's that kid?

    Troy Ruttman was 22 years old when he won the Indy 500 in 1952.

  2. Whoosh!

    Arie Luyendyk clocked in at 237.498 mph during a qualifying lap in 1996.

  3. Four trophies

    Three drivers have won the Indy 500 four times – Al Unser, AJ Foyt, and Rick Mears.

  4. Got milk?

    Indy 500 winner Louis Meyer drank a glass of buttermilk in Victory Lane after the race in 1936. It's been a tradition pretty much every year since.

  5. Conserving fuel

    Both World Wars put the Indy 500 on hold — forcing cancellation a total of six times. Other than that, the race has taken place every year since 1911.

Why We Love Indianapolis 500

  1. A century of speed

    This is the 103rd running of the race. The Indianapolis Motor Speedway, which hosts the event, was built in 1909. The first race took place in 1911.

  2. There's lots of drama

    In 2011, Dan Wheldon of Great Britain overtook American J.R. Hildebrand on the final lap to win. And racing legend Al Unser was almost 48 years old when he won in 1987. Who says older people can't drive?

  3. It's huge!

    The IMS is the largest sports venue in the world, with a seating capacity of 257,000. You could fit the entire city of St. Petersburg, Florida inside!

Indianapolis 500 dates

Year Date Day
2025 May 25 Sunday