Great American Smokeout – Nov. 20, 2026

Great American Smokeout
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Awareness
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United States
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3rd Thursday of November
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The Great American Smokeout, sponsored by the American Cancer Society, takes place every 3rd Thursday of November. This annual event challenges smokers to commit to a smoke-free life for at least 24 hours. Join the movement, find support, and take the first brave step toward quitting for good.

Want to sponsor Great American Smokeout? Learn how

Expected Great American Smokeout Deals

For the Great American Smokeout, the focus shifts from commercial deals to crucial support and resources for quitting smoking. Organizations like the American Cancer Society and Truth Initiative offer free quitline services, online tools, and community support groups. Many healthcare providers, including Kaiser Permanente and Mayo Clinic, expand their cessation programs, often providing free or subsidized counseling. Pharmacies like CVS Health may highlight nicotine replacement therapies (NRTs) such as patches, gum, or lozenges from brands like Nicorette (Johnson & Johnson) and Nicotrol (Pfizer), sometimes with special discounts on this day. The American Lung Association also provides educational materials and advocacy efforts to help individuals understand the benefits of quitting. We encourage those looking to quit to visit the official websites of these organizations for verified programs and support.

Platform Guide for Great American Smokeout

Instagram

Tag @nationaltoday_ and use #GreatAmericanSmokeout. Share inspiring stories of quitting, infographics on health benefits, or supportive messages for those taking the challenge.

X/Twitter

Mention @NatlToday and use #GreatAmericanSmokeout. Share real-time updates from health organizations, facts about smoking cessation, and links to support resources.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #GreatAmericanSmokeout. Create a community event to share personal journeys, offer encouragement, and connect people with local cessation programs.

Social Media Tips for Great American Smokeout

Individuals

Take the 24-hour challenge, or commit to a quit date. Share your motivation and progress with friends and family for added accountability and support.

Creators

Produce content featuring personal testimonials, interviews with health experts, or educational videos debunking myths about quitting and highlighting effective strategies.

Brands

Healthcare providers can offer free cessation workshops. Wellness brands can promote healthy lifestyle alternatives. Employers can share resources and support programs for their employees.

Organizations & Brands for Great American Smokeout

  1. American Cancer Society

    Founded in 1913, the American Cancer Society is a nationwide voluntary health organization dedicated to eliminating cancer. They sponsor the Great American Smokeout, providing vital resources and support for individuals seeking to quit smoking.

  2. Truth Initiative

    Established in 1999, Truth Initiative is a nonprofit public health organization focused on achieving a culture where all young people reject tobacco and nicotine. They run impactful campaigns and offer digital cessation programs like 'This Is Quitting'.

  3. Pfizer

    A global pharmaceutical and biotechnology corporation founded in 1849, Pfizer develops and manufactures medicines and vaccines. They have produced smoking cessation aids like Chantix (varenicline) and Nicotrol (nicotine inhaler/nasal spray).

  4. Johnson & Johnson

    Founded in 1886, Johnson & Johnson is an American multinational corporation that develops medical devices, pharmaceuticals, and consumer health products. They are known for their Nicorette line of nicotine replacement therapies, including gum, patches, and lozenges.

  5. CVS Health

    CVS Health, founded in 1963, is a leading healthcare company and pharmacy chain. They famously stopped selling tobacco products in 2014 and actively promote smoking cessation through their MinuteClinic services and pharmacy offerings.

  6. American Lung Association

    The American Lung Association, founded in 1904, is a voluntary health organization dedicated to saving lives by improving lung health and preventing lung disease. They offer programs like 'Freedom From Smoking' to help people quit.

  7. Mayo Clinic

    A world-renowned nonprofit academic medical center founded in 1889, Mayo Clinic provides comprehensive patient care, education, and research. They offer extensive resources and programs for smoking cessation, backed by medical expertise.

Great American Smokeout Hero

Dr. Charles A. LeMaistre

Dr. Charles A. LeMaistre (1924-2007) was a prominent physician and former president of the American Cancer Society. He played a pivotal role in the anti-smoking movement, advocating for public health policies and raising awareness about the dangers of tobacco. His leadership helped shape the ACS's efforts, including the Great American Smokeout, contributing significantly to public health advancements.

History of Great American Smokeout

The inception of the Great American Smokeout stems from a 1970 event in Randolph, Massachusetts. High school guidance councilor Arthur P. Mullaney asked people to give up cigarettes for one day and donate the money they would have spent on buying cigarettes to a high school scholarship fund. A few years later in 1974, newspaper editor Lynn R. Smith led Minnesota’s first Don’t Smoke Day. The two efforts caught on and on November 18, 1976, the California Division of the American Cancer Society got 1 million people to quit smoking for the day. This marked the first official Smokeout before the American Cancer Society took it nationwide in 1977. As a result, there was a dramatic change in the public view of tobacco advertising and use. Many public establishments and work places are now smoke-free to protect non-smokers and support people trying to quit.

Every year the Great American Smokeout draws attention to preventing deaths and chronic illnesses caused by smoking. From the late 1980s to the 1990s, many state and local governments have raised taxes on cigarettes, limited promotions, discouraged teen cigarette use, and taken further action to counter smoking. States with strong tobacco control laws saw up to a 42% decrease of smoking in adults.

Though smoking rates have dropped, almost 38 million Americans still smoke tobacco, and about half of all smokers will encounter smoking related deaths. Each year, more than 480,000 people in the United States die from a smoking related illness, meaning smoking causes 1 out of 5 deaths in the US alone.

Great American Smokeout timeline

​June 22, 2009
​The Family Smoking Prevention and Tobacco Control Act.

This new law placed specific restrictions on marketing tobacco products to children.

​1983
A limit on smoking in the workplace

San Francisco was the first city to pass restrictions banning smoking in private workplaces.

​November 16, 1977
​The Great American Smokeout was born

San Francisco held the first Great American Smokeout. From here, many other cities followed suit and the day became more widely celebrated.

1970s
Attitudes toward smoking changed​

​Throughout the '70s, people began to think about smoking differently as the negative effects became more widely known. People also started movements encouraging others to quit.

How Businesses Can Celebrate Great American Smokeout

Local businesses can support the Great American Smokeout by promoting a smoke-free environment and offering resources to employees and customers. Health and wellness centers could host free workshops on quitting strategies or offer special discounts on fitness programs. Pharmacies can highlight smoking cessation products and provide consultations. Even restaurants and cafes can participate by ensuring outdoor seating areas are smoke-free and sharing information about local support groups. The key is to genuinely support the cause rather than commercialize it.

Great American Smokeout FAQs

When is Great American Smokeout?

The Great American Smokeout 2026 takes place on Thursday, November 19, challenging individuals to quit smoking for at least 24 hours. This annual event is a crucial step towards a healthier, smoke-free life.

How many Americans smoke?

According to the CDC, approximately 11.5% of U.S. adults (28.3 million people) smoked cigarettes in 2021, a significant decline from past decades. The Great American Smokeout aims to reduce this number further.

What is the history of the Great American Smokeout?

The Great American Smokeout began in 1976 when the California Division of the American Cancer Society persuaded nearly one million smokers to quit for the day. It went national in 1977, becoming a major public health initiative.

What resources are available to quit smoking?

Numerous resources are available, including the American Cancer Society’s quitline (1-800-227-2345), online support groups, and mobile apps. Many healthcare providers also offer counseling and medication options to aid cessation.

How to Observe Great American Smokeout

  1. Make a plan

    Learn about options to curb cravings and get your support system ready to help you through hard times. If you're trying to help someone else quit, check out some ways to ensure you're doing it the right way.

  2. Get rid of anything smoking-related

    It's the perfect day to remove all smoking-related items from your home. Remove all cigarettes, ashtrays, and lighters from your car and workplace as well. Also consider stocking up on substitutes like gum and crunchy snacks.

  3. Reflect on your smoking past

    If you've tried to quit before, the Great American Smokeout is a good time to reflect on your past attempts. Think about why those attempts didn't work, and go back to the drawing board for the next time around. 

4 Famous Ex-Smokers You Never Knew Smoked At All

  1. Gwyneth Paltrow

    The Academy Award-winning actress smoked frequently as a teen and didn't decide to quit until she was pregnant with her first child.

  2. ​Barack Obama

    The former president quit with the help of Nicorette ​gum, hoping to set a good example for his daughters.

  3. ​Jennifer Aniston

    The "Friends" star quit smoking successfully by turning to yoga and other exercise to keep her mind off of cigarettes.

  4. ​Mila Kunis

    The actress admitted she used cigarettes as a way to slim down for her role in "Black Swan," but has since given up the habit.​

Why Great American Smokeout is Important

  1. A single day can help people take the first step

    The Great American Smokeout highlights the dangers of smoking tobacco and provides a meaningful way for people to avoid cigarettes. It also offers a comfortable environment for family members and friends to speak about tobacco and how to quit smoking.

  2. It brings people together

    Not only does the Great American Smokeout speak to the negative effects of smoking, but it also helps people come together in the name of quitting. People trying to quit can communicate with one another online using the hashtag #GreatAmericanSmokeout, or by attending local events in various cities.

  3. It provides resources to quit

    The American Cancer Society's Great American Smokeout website provides resources, news, and stories about the journey to quit smoking. Smokers can find inspiration and tips to increase their chances of quitting successfully.

Great American Smokeout dates

Year Date Day
2025 November 20 Thursday