AFL Grand Final Friday – Sep. 26, 2026

AFL Grand Final Friday
Categories:
Tags:
CrazyFamilySports
Where:
Australia
Date change rule:
Last Friday of September
Holiday emoji:
🏉

AFL Grand Final Friday ignites passion across Australia every last Friday of September. This public holiday in Victoria kicks off the Australian Football League’s championship weekend with a spectacular parade. Join the festivities, wear your team’s colors, and soak in the footy fever!

Want to sponsor AFL Grand Final Friday? Learn how

Expected AFL Grand Final Friday Deals

While official 2027 promotions for AFL Grand Final Friday are still being planned, history shows a flurry of activity across Australia. Expect major supermarket chains like Coles and Woolworths to offer significant game-day specials on snacks, beverages, and barbecue essentials, perfect for home viewing parties. Sports apparel retailers such as Rebel Sport will undoubtedly feature discounts on team jerseys, scarves, and other fan merchandise, allowing supporters to proudly display their colors. Pubs and clubs, including large hospitality groups like ALH Group venues, will host special viewing parties, often with exclusive food and drink deals, creating a vibrant atmosphere for fans to gather. Additionally, fast-food giants like McDonald’s Australia and KFC Australia often roll out limited-time offers and themed meals to capitalize on the footy fever. Breweries such as Carlton & United Breweries are also likely to run promotions on popular beers. We will update this page with confirmed live deals as September 24 approaches, so check back for the latest ways to celebrate.

Platform Guide for AFL Grand Final Friday

TikTok

Tag @www.nationaltoday.com and use #AFLGrandFinalFriday. Share your team’s pre-game rituals or parade highlights.

Instagram

Tag @nationaltoday_ and use #AFLGrandFinalFriday. Post photos of your grand final outfit, parade experience, or game-day spread.

X/Twitter

Mention @NatlToday and use #AFLGrandFinalFriday. Live-tweet your reactions to the parade and build hype for the big game.

Social Media Tips for AFL Grand Final Friday

Individuals

Paint your face in team colors, attend the parade in Melbourne, or host a backyard barbecue with friends and family to celebrate the footy spirit.

Creators

Film a 'day in the life' video of Grand Final Friday, showcasing the parade, fan reactions, and your game-day celebrations leading up to Saturday.

Brands

Run a 'best dressed fan' contest, offer game-day discounts on food and drink, or sponsor local viewing parties to engage with footy enthusiasts.

Top Brands for AFL Grand Final Friday

  1. AFL (Australian Football League)

    Established in 1897, the Australian Football League is the premier professional competition of Australian Rules Football. Headquartered in Melbourne, it governs the sport nationally, organizing the annual Grand Final, one of Australia's most iconic sporting events.

  2. Carlton & United Breweries (CUB)

    Founded in 1907 in Melbourne, CUB is one of Australia's largest brewing companies, known for popular brands like Victoria Bitter and Carlton Draught. They are deeply embedded in Australian sports culture, often sponsoring major events like the AFL Grand Final.

  3. Coles

    An Australian supermarket chain founded in 1914 in Collingwood, Victoria, Coles is a household name for groceries. During the AFL Grand Final period, they often run specials on snacks, drinks, and barbecue items, catering to game-day celebrations.

  4. Woolworths

    Established in 1924, Woolworths is another leading Australian supermarket chain. They play a significant role in providing Australians with fresh produce and household goods, and like other retailers, they offer themed promotions during major sporting events like the AFL Grand Final.

  5. Rebel Sport

    Australia's leading sporting goods retailer, Rebel Sport was founded in 1985. With stores nationwide, they are the go-to destination for official team merchandise, athletic apparel, and equipment, making them a key player during the AFL Grand Final season.

  6. Toyota Australia

    As a major sponsor of the Australian Football League, Toyota Australia, established in 1958, has a strong presence in the sport. Their long-standing partnership includes vehicle giveaways and community initiatives, linking their brand closely with the nation's passion for footy.

  7. McDonald's Australia

    Part of the global fast-food giant, McDonald's Australia opened its first restaurant in 1971. They frequently engage in local sports sponsorships and promotions, often offering special deals and themed menu items around popular events like the AFL Grand Final.

AFL Grand Final Friday Hero

Ron Barassi

A towering figure in Australian Rules Football, Ron Barassi played for and coached several clubs, achieving immense success. Born in 1936, he is a six-time premiership player for Melbourne and a four-time premiership coach for Carlton and North Melbourne. Barassi's aggressive playing style and innovative coaching methods revolutionized the game. His legacy includes being an inaugural Legend in the Australian Football Hall of Fame, symbolizing the spirit and evolution of AFL.

AFL Grand Final Friday timeline

1897
VFL holds the first tournament

The Victorian Football League, which later becomes the AFL, holds the first round robin tournament among four teams.

1990
League name changes to AFL

With the change in name, the competition begins including football teams from all the states in Australia.

2006
Declared "Most Popular" by "Sweeney"

The "Sweeney Sports Report" concludes that AFL is the most popular sport in Australia with the largest attendance and TV audience.

How Businesses Can Celebrate AFL Grand Final Friday

Local businesses in Australia, especially in Victoria, can embrace AFL Grand Final Friday by decorating their premises in team colors. Pubs and restaurants can offer special ‘footy food’ menus and screen the parade live. Retailers can run themed sales on merchandise or offer discounts to customers wearing team jerseys. Consider hosting a family-friendly event with face painting and mini-footy games to engage the community in the pre-game excitement.

AFL Grand Final Friday FAQs

When is AFL Grand Final Friday?

AFL Grand Final Friday 2026 falls on Friday, September 25, marking the start of the biggest weekend in Australian Rules Football.

How many people watch the AFL Grand Final?

The AFL Grand Final is one of Australia’s most-watched sporting events, regularly attracting over 3.5 million viewers nationally for the big game.

Is AFL Grand Final Friday a public holiday?

Yes, AFL Grand Final Friday is a public holiday exclusively in Victoria, ensuring residents can partake in the parade and pre-game excitement.

What happens on AFL Grand Final Friday?

On AFL Grand Final Friday, Melbourne hosts a spectacular Grand Final Parade, where players from the competing teams are cheered by thousands of fans.

AFL Grand Final Friday Activities

  1. Watch the parade at midday

    First-come, first-served; so find the best seats by getting to the parade early. It starts at the Old Treasury Building and ends at Yarra Park.

  2. Wear your team colors

    Don’t just turn up for the parade — get into the game! Wear your team’s jersey, or beanie, paint your face or wear a mask. Today is all about the fans.

  3. Gear up for the final on Saturday

    The three Fs — footy, food and friends make the perfect backdrop for the most epic game day face-off. So, let's play ball!

5 Things Only Ballers Know About The AFL

  1. Footy was invented by cricketers

    We’re bowled over by the fact that three cricketers invented this game as a way to stay fit in cold weather. Wow!

  2. Some of the oldest football leagues are Down Under

    Melbourne and Geelong are two of the oldest — formed in the 19th century.

  3. It's all sorts of sports, actually

    Australian rules football or footy has been influenced by soccer, rugby, and even by a traditional Aboriginal ball game called Marngrook.

  4. Nobody likes winning the wooden spoon

    Nope! Not even when it’s imaginary. The team that finishes last is awarded an imaginary wooden spoon. Eat your shame!

  5. Beware the pig!

    Yes, you heard right! A pig inside the grounds once brought the game to a temporary halt. Snort!

Why We Love AFL Grand Final Friday

  1. AFL Football is Numero Uno!

    The AFL Grand Final attracts larger crowds than any other sporting event in Australia. (Uh, you have to be Australian to truly understand the excitement. But if you aren't, well, never mind.)

  2. You can watch the parade and see your favorite team

    Marching bands, a colorful motorcade, participating players, and roving entertainers. It's all about getting hyped over the big game.

  3. Grand Final Eve is a holiday

    Residents of Victoria love their holidays just like anybody else. Time to mingle and throw a prawn on the barbie (not the doll but the grill, just in case you're reading this outside of Australia and you're a little bit confused.)

AFL Grand Final Friday dates

Year Date Day
2025 September 26 Friday