Cinco de Marcho – Mar. 5, 2027

Cinco de Marcho
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Categories:
Tags:
DrinkingFestivitiesMexican
Where:
Mexico
Date change rule:
Every March 5
Holiday emoji:
🍻

Cinco de Marcho kicks off the festive season every March 5, offering a lighthearted warm-up before St. Patrick’s Day. This unofficial holiday encourages safe and moderate drinking, preparing your liver for the upcoming celebrations. Gather your friends, enjoy some drinks responsibly, and ease into the spirit of the season.

Want to sponsor Cinco de Marcho? Learn how

Expected Cinco de Marcho Deals

While we await official 2027 promotions, history suggests that bars and restaurants will offer early-bird drink specials and themed events. Look for deals on Mexican beers like Corona and Dos Equis, along with tequila brands such as Jose Cuervo and Patrón. Liquor stores like Total Wine & More and BevMo! might feature discounts on spirits and mixers to help revelers stock up. We will update this page with confirmed live deals as March 5 approaches.

Platform Guide for Cinco de Marcho

TikTok

Tag @www.nationaltoday.com and use #CincoDeMarcho. Film your pre-St. Patrick’s Day prep, from cocktail mixing to fun party planning.

Instagram

Tag @nationaltoday_ and use #CincoDeMarcho. Share festive photos of your drinks, snacks, and friends getting into the spirit.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #CincoDeMarcho. Organize a virtual happy hour or share tips for responsible celebration.

Social Media Tips for Cinco de Marcho

Individuals

Host a small gathering with friends, focusing on unique cocktails or mocktails. Share your favorite drink recipes and responsible drinking tips.

Creators

Create engaging content around responsible drinking, fun cocktail tutorials, or a 'prep for St. Patrick's Day' challenge. Use trending sounds and visuals.

Brands

Bars and restaurants can promote early-bird drink specials or themed menus. Liquor brands can share cocktail recipes and responsible consumption messages.

Top Brands for Cinco de Marcho

  1. Corona

    Founded in 1925 in Mexico, Corona is one of the best-selling beers worldwide, known for its iconic clear bottles and lime ritual. It's a staple for any Mexican-themed celebration.

  2. Jose Cuervo

    Established in 1795, Jose Cuervo is the oldest tequila brand in the world, originating from Jalisco, Mexico. It's a key ingredient for margaritas and tequila shots, perfect for pre-gaming.

  3. Tostitos

    Launched in 1979 by Frito-Lay, Tostitos offers a variety of tortilla chips and dips, making it a go-to for party snacks. Their products are essential for any festive gathering.

  4. Patrón Tequila

    Founded in 1989, Patrón is a premium tequila brand known for its handcrafted quality and distinctive bottles. It's a popular choice for those seeking a higher-end drinking experience.

  5. Dos Equis

    Brewed in Mexico since 1897, Dos Equis is a popular lager, famous for its 'Most Interesting Man in the World' campaign. It's a refreshing choice for a festive occasion.

  6. Total Wine & More

    Founded in 1991, Total Wine & More is the largest independent retailer of fine wine, beer, and spirits in the U.S. They offer a vast selection perfect for stocking up for any celebration.

  7. Modelo Especial

    First brewed in Mexico in 1925, Modelo Especial is a pilsner-style lager known for its crisp, full-flavored taste. It's a widely enjoyed beer for festive occasions and casual drinking.

Cinco de Marcho Hero

Don Cenobio Sauza

Don Cenobio Sauza was a pioneer in the tequila industry, founding Sauza Tequila in 1873. He was instrumental in establishing tequila as a distinct spirit, separate from mezcal, and was the first to export tequila to the United States. His legacy laid the groundwork for the global popularity of tequila, a key spirit in Cinco de Marcho celebrations.

History of Cinco de Marcho

Cinco de Marcho is a made-up holiday with lighthearted origins. It is the invention of a man who goes by the name ‘Carlos Fantastico,’ whose true identity remains a mystery. Some believe his name is a riff on ‘Caro Fantastico,’ a Spanish variant for the 1980s television classic, “Knight Rider.” 

In 2007, while dining at the Mexican restaurant, The Matador, Fantastico was enjoying his margarita and happened to notice the date. It was March 5. A thought came to him. He was at a Mexican restaurant enjoying a Mexican drink, but the decor around him was green and St. Patrick’s Day was less than a fortnight away. He imagined a holiday that would celebrate the best of both cultures, and thus, the idea for Cinco de Marcho was born; a holiday with a Mexican name, celebrating the drunken jubilance associated with St. Patrick’s Day. 

Contrary to popular belief, Cinco de Marcho isn’t about excessive drinking. Fantastico believes that it is a celebration of finding your limits. He views Cinco de Marcho as training of sorts for light drinkers. Those with low alcohol tolerance can start building their alcohol tolerance from Cinco de Marcho to buff up their liver for the upcoming holiday parties. Many celebrators also treat the day as a general preparation period for the coming holiday.

Fantastico has always been fascinated by how Americans give a twist to every celebration. This is his way of doing the same.

Cinco de Marcho timeline

1828
Ginger is Added to Drinks

Bartender Jerry Thomas makes the first cocktail.

1862
First Cocktail

Bartender Jerry Thomas makes the first cocktail.

1919
The American Prohibition

The popularity of cocktails takes a hit following the prohibition.

1933
The Prohibition is Lifted

Bartenders are free to experiment with cocktail recipes.

How Businesses Can Celebrate Cinco de Marcho

Local bars and restaurants can host ‘pre-game’ events or offer special ‘Marcho Margaritas’ and discounted Mexican beers. Liquor stores can create themed displays featuring tequila, mixers, and party snacks, promoting responsible drinking with designated driver incentives. Event planners might organize themed trivia nights or cocktail-making classes to engage customers.

Cinco de Marcho FAQs

When is Cinco de Marcho?

In 2027, Cinco de Marcho will be observed on a Friday, March 5. It’s the perfect way to kick off a festive weekend, preparing for upcoming celebrations.

How many people celebrate Cinco de Marcho?

While not a widely recognized public holiday, Cinco de Marcho is increasingly embraced by social drinkers and party enthusiasts. Its popularity grows organically through word-of-mouth and social media as a unique pre-celebration.

What is the origin of Cinco de Marcho?

The holiday emerged as a lighthearted cultural phenomenon, not rooted in historical events or official decrees. Its purpose is purely recreational, offering an excuse for early March festivities and responsible revelry.

Is Cinco de Marcho related to Cinco de Mayo?

While the name is a clear nod to Cinco de Mayo, Cinco de Marcho is an entirely distinct, modern creation focused on a pre-St. Patrick’s Day warm-up. It shares no historical significance with the Mexican holiday.

Cinco de Marcho Activities

  1. Treat yourself to margaritas

    Celebrate the day by drinking a green margarita or two. Start preparing yourself for St. Patrick's Day.

  2. Visit a bar

    If you really want to celebrate Cinco de Marcho in style, we recommend visiting a bar. Many bars serve special cocktails to mark the day.

  3. Celebrate with friends

    If you are a teetotaler or don’t like drinking, fret not. Treat yourself to some delicious mocktails, and hang out with your friends.

5 Facts About Margaritas That Will Blow Your Mind

  1. The drink’s origins are unknown

    Some believe that Margarita Sames, an American socialite, created the drink for her friends in 1948.

  2. Margarita means ‘daisy’ in Spanish

    The ‘daisy’ is an old prohibition drink that has a base spirit, sugar, and a sour.

  3. Salt is crucial to the drink

    The salt brings out the sweet and sour flavors of the drink.

  4. They are incredibly popular

    In fact, it was the most ordered mixed drink of 2008.

  5. It is served in a special glass

    The margarita glass is a variant of a champagne coupe.

Why We Love Cinco de Marcho

  1. A day to enjoy cocktails

    Cinco de Marcho is the perfect day to enjoy delicious cocktails. Sip the classics or try something new.

  2. A day to spend with friends

    This is also the perfect day to spend with friends and get everyone excited for St. Patrick’s Day. Cinco de Marcho becomes more fun in the company of friends.

  3. It prepares us for St. Patrick’s Day

    Drinking too much on St. Patrick’s Day can be a rude surprise. Cinco de Marcho prepares you (and your liver) for the upcoming festivities.

Cinco de Marcho dates

Year Date Day
2027 March 5 Friday
2028 March 5 Sunday
2029 March 5 Monday
2030 March 5 Tuesday
2031 March 5 Wednesday