Choose Women Wednesday

Categories:: Appreciation
Tags:: Awareness Women
Where:: United States
Date change rule:: Wednesday after Thanksgiving
Holiday emoji:: ♀️

Choose Women Wednesday arrives every year on the Wednesday after Thanksgiving, advocating for the appreciation and support of women. This day shines a spotlight on the invaluable contributions of female entrepreneurs and women-owned businesses, challenging outdated notions about women’s roles. Discover ways to empower women in commerce, promote their ventures, and make conscious choices to uplift them. Learn how to celebrate and make an impact!

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Expected Choose Women Wednesday Deals

Choose Women Wednesday is a prime opportunity for businesses to show solidarity and support for women. While direct ‘deals’ are less common, expect many women-owned brands and retailers to highlight their products and services, often with special promotions or limited-time offers. Look for campaigns from companies like The Honest Company, Spanx, and Bumble, which were founded by women and continue to champion female leadership. Many businesses may also partner with organizations like the National Association of Women Business Owners (NAWBO) or the Women’s Business Enterprise National Council (WBENC) for donation matches or awareness drives. We will update this page with confirmed live initiatives as December approaches.

Platform Guide for Choose Women Wednesday

Tag National Today (linkedin.com/company/nationaltoday) and use #ChooseWomenWednesday. Share success stories of female leaders and entrepreneurs.

Instagram

Tag @nationaltoday_ and use #ChooseWomenWednesday. Post visuals of your favorite women-owned businesses or inspiring female mentors.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #ChooseWomenWednesday. Join community discussions about supporting women in business.

Choose Women Wednesday Hero

Madam C.J. Walker

Born in 1867, Sarah Breedlove, known as Madam C.J. Walker, was a pioneering African American entrepreneur and philanthropist. She built a haircare empire for Black women, becoming one of the wealthiest self-made women of her time. Her success provided economic independence for thousands of Black women who became her agents, demonstrating the power of women in business.

History of Choose Women Wednesday

Choose Women Wednesday is an international platform established in 2014 by Women’s Entrepreneurship Day Organization, a non-governmental movement that seeks to empower, celebrate and support women in business to reduce poverty around the world.

It takes place on the Wednesday after Thanksgiving as its creation was inspired by holidays devoted to shopping and giving like Small Business Saturday and Giving Tuesday.

Choose Women Wednesday initially began as Women on Wednesday and has gone by a few names, including Women Owned Wednesday, #WomenWOW, WomenWednesday, and Women Wednesday until it was finally changed to Choose Women Wednesday in 2016.

While the day’s main agenda is to support female entrepreneurs and women-owned businesses, it also has the broader goals of uplifting people from poverty and bridging the gender gap in all areas. It is more than just a celebration – it is also a movement about the fight to ensure women receive the spotlight and support that they deserve. This fight is based on the fact that women are still not treated the same as their male counterparts when it comes to compensation and opportunities in the workforce.

Research has shown that the average female entrepreneur gets less than half the funding of her male counterpart. This is why it’s important to encourage movements like these that get people involved in listening to, supporting, and standing up for women from all walks of life for the betterment of everyone. It’s not just time to close the gender gap, but it’s also the time to shatter the glass ceiling and tell people everywhere that the age of favoring men is over. It’s time to look beyond the patriarchy and choose women.

Choose Women Wednesday timeline

1739

The First-Female Owned Business

Eliza Lucas Pinckney takes over her family's plantations in South Carolina at the age of 16.

18th And 19th Centuries

Women Operate Businesses

Women start operating small businesses obtained from inheritance or for supplementing their income.

1900s

Female Entrepreneurs

The rise of feminism lead to female entrepreneurs becoming more accepted.

1919

The First Female Millionaire

Madame C.J. Walker becomes the first female millionaire by selling homemade hair care products to black women.

How Businesses Can Celebrate Choose Women Wednesday

Local businesses can champion Choose Women Wednesday by actively promoting women-owned businesses in their community, perhaps through cross-promotional campaigns or dedicated shelf space. Restaurants could feature dishes from female chefs or highlight women-led distilleries. Service providers might offer special workshops or mentorship opportunities for aspiring female entrepreneurs, fostering a supportive ecosystem and demonstrating tangible commitment to uplifting women in commerce.

Choose Women Wednesday FAQs

When is Choose Women Wednesday?

Choose Women Wednesday 2026 falls on Thursday, December 3. This day encourages consumers and businesses alike to consciously support and uplift female entrepreneurs and women-owned ventures.

How many women-owned businesses are there in the U.S.?

According to recent data, there are approximately 13 million women-owned businesses in the U.S., generating over $2.5 trillion in revenue and employing millions of people. This number continues to grow.

What is the economic impact of women-owned businesses?

Women-owned businesses collectively contribute significantly to the U.S. economy, generating trillions in revenue and creating substantial employment opportunities. Their impact extends beyond financials, fostering diverse workplaces.

What is the purpose of Choose Women Wednesday?

Choose Women Wednesday aims to raise awareness and actively promote women-owned businesses and female entrepreneurs. It’s a call to action for consumers to make deliberate choices that support women in the economy.

How to Observe Choose Women Wednesday

Shop at women-owned businesses
Visit stores, restaurants, and websites owned by women and make conscious shopping choices. There are several women-owned businesses in nearly every field working hard to make it big.
Support women
Support women-owned businesses by shopping there and recommending them to your friends and family. Every new customer helps!
Raise awareness
Share information about Choose Women Wednesday and female entrepreneurship on your social media. Educate yourself and others so we can all live in a more egalitarian society.

5 Interesting Facts About Female Entrepreneurs

Women are prone to start businesses
Women are nearly one-third more likely than men to start a business out of necessity in most parts of the world.
Unequal distribution
Women from low to middle-income countries are more likely to enter early-stage entrepreneurship compared to those in higher-income countries.
There are many of them
Female entrepreneurs make up around one-third of all entrepreneurs around the world.
Take Our Daughters To Work Day
“Take Our Daughters To Work Day" was popularized in 1993 to support career exploration for girls.
A true self-made woman
Madame C.J. Walker, the first female millionaire, was born to former slaves, orphaned at seven, and built her empire out of nothing.

Why Choose Women Wednesday is Important

It supports women
The day encourages people to shop from women-owned businesses and promotes female entrepreneurs. It’s all about supporting women and alleviating poverty around the world.
It aims to discontinue inequality
Unfortunately, discrimination and inequality are still very real problems that women have to deal with when it comes to the corporate world. We can change this by going out there, doing our bit, and helping women-owned businesses thrive.
It inspires young girls everywhere
The day and the message it sends serve as an inspiration for little girls everywhere so they too can grow up to be the master of their own lives. It teaches people that entrepreneurship is not just a man’s field.