Steven Lim, born on November 10, 1990, is a YouTube personality and video producer. He was recruited by “BuzzFeed” as a junior video producer in 2015 after catching their attention with his original YouTube video content. After two years, Lim was promoted to executive producer and after two more years, he co-founded his production studio, Watcher Entertainment. Lim began his career making videos about Asian-American young adult experiences but shot to fame for hosting “BuzzFeed” food shows such as “Worth It.” Let’s celebrate Lim’s birthday with a look at all his fun endeavors.
Steven Lim was born in Ohio, United States, on November 10, 1990. He is a Christian of Chinese-Malaysian descent. Lim’s father owns a grocery store and his mother worked at a local fast-food restaurant. He has a brother named Alvin. Although he is widely recognized as a YouTube personality, he is a chemical engineer by profession having graduated from Ohio State University with a degree in Chemical Engineering. In 2012, he immediately joined Procter & Gamble as an R&D engineer after graduation. However, Lim continued to create content for his YouTube channel which was created in February 2008. He ultimately quit his job to work full-time on his posts and videos.
As an American with mixed heritage, Lim constantly struggled with finding his identity and being comfortable in his own skin. Along with comedic skits and vlogs, his YouTube content comprised Asian-American cultural and societal subjects. He uploaded “The Things I Carried” on August 13, 2014, which was about the ways he had to deal with being Asian stereotyped. He soon found a niche audience of Asian-Americans looking for people with similar experiences, which inspired him to create more related content. In 2014, one of his videos “Asian Parents React to I Love You” went viral gaining over one million views on Reddit. Lim was soon discovered by a senior producer at “BuzzFeed” who offered him a fellowship in Los Angeles.
Lim officially joined “BuzzFeed” as a junior video producer in 2015 where he got along well with his colleagues and was motivated by the creative working environment. He initially continued to create content directed at Asian-Americans such as “Asian Parents Have The Sex Talk With Their Daughters” but soon realized most of the audience could not relate. He worked on rebranding himself and created food-related content. First, he started a show titled “Feast Mode Hunger Squad” with a few colleagues where they would search for the best version of specific dishes in restaurants in Los Angeles.
The series was a massive hit and after a few episodes, he focused on Taiwanese brunches. His co-producer wanted to try it out and in return, wanted him to try her favorite style of brunch. They roped in another friend and created “Co-workers Try Each Other’s Favorite Brunch Spots.” Lim realized he could still produce Asian-related content while making it relatable to wider audiences by centering his topics on things such as food. In 2016, Lim produced and directed “Mom vs. Chef,” a cooking competition show. In 2017, he launched “Worth It,” a food show that compares one dish or item of food across three different price points.
“Worth It” became the most popular show on YouTube featuring famous international chefs and garnering over one billion views. In May 2019, Lim co-founded Watcher Entertainment, a production studio focused on creating unscripted television series that explore a variety of topics such as food and travel. He announced his engagement to his girlfriend Tammy Cho in May 2021 and they got married on October 29, 2021. The couple owns an Australian Shepherd called Ruth—named after Justice Ruth Bader Ginsburg. Lim is an introvert and in his spare time, he likes to play basketball, watch T.V. and relax at the beach. As of 2022, his YouTube channel has reached over 222,000 subscribers.
Lim launches his YouTube channel titled “Steven Lim” on February 18.
He graduates from Ohio University with a degree in Chemical Engineering and joins Procter & Gamble.
He officially starts work as a junior video producer at “BuzzFeed.”
Lim launches and features in the food show “Worth It,” along with Andrew Ilnyckyj and Adam Bianchi.
Lim launches the production studio Watcher Entertainment.
Lim writes an article about racism on YouTube’s official blog website.
Why We Love Steven Lim
He connects with Asian-Americans
By openly sharing his struggles with cultural identity, Lim created a special connection with members of the Asian-American community who have had similar experiences. In his own words, he makes videos “because it’s important for people to know that they’re not alone.”
His reputation precedes him
Lim did not find “BuzzFeed,” “BuzzFeed” found him! His clever YouTube videos caught the attention of a senior producer who offered him the opportunity to work with them.
His love of (Asian) food
Lim’s most popular show “Worth It” evolved from another show titled “Co-workers Try Each Other’s Favorite Brunch Spots” where he introduced his co-producer to Taiwanese brunch. He discovered that food has the power to connect everyone, so he continues to produce enjoyable food-related content.
5 Surprising Facts
He struggled to make ends meet
Lim did not end up making enough money from his videos when he quit his engineering job, so he had to wait tables at night to get by.
He almost turned the “BuzzFeed” job down
Lim initially believed “BuzzFeed” only generated top 10 lists and cat videos and almost did not consider the fellowship offer.
His food show is massively popular
With over two billion minutes of watch time, “Worth It” won the Streamy Award for the ‘Best Online Food Show’ in 2017 and 2018.
He was in a movie
In 2018, Lim played a role in a short comedy film titled “Asian Bachelorette 2.”
He is close pals with a superhero
Lim and his wife Tammy are close friends with Simu Liu from “Shang-Chi and the Legend of the Ten Rings.”
Steven Lim FAQs
Does Steven Lim cook?
Yes. He occasionally uploads videos of recipes he has tried and dishes he has recreated.
How many followers does Steven Lim have on social media?
As of May 2022, Steven Lim has 346,000 and 91,000 followers on Instagram and Twitter respectively, and over 222,000 subscribers on his YouTube channel.
Is Steven Lim still doing “Worth It?”
Lim is hosting a food show on his network Watcher Entertainment. He hosted “Worth It” for as long as his contract with “BuzzFeed” was intact. The last season of the show aired in 2021.
Steven Lim’s birthday dates