Richie Rich

Background

Richard Eichhorn’s — or Richie Rich as he is popularly known — family relocated from New York to California when he was three years old, where he grew up. He was born on November 11, 1970. Eichhorn’s astrological sign is Scorpio. He got the nickname “Richie Rich” because of the taunting of other kids. Eichhorn began figure skating at a young age with the well-known Ice Capades. He used to sneak out of the house as a teenager to go to clubs in San Francisco’s Haight-Ashbury area to listen to music. Julie Jules Jewels encouraged Eichhorn to enter the Club Kid Style Summit competition in which Eichhorn won a trip to New York City to host the Club U.S.A. debut.

Eichhorn was chosen to travel as an Ice Capades skater under the direction of two-time Emmy winner Sarah Kawahara. Eichhorn built a reputation for himself by going to events with D.J. Keoki and Michael Alig and attracting attention with his dramatic clown-punk makeup and garish, self-made attire. He founded his fashion company Heatherette together with Rains during the 2001 New York Fashion Week. The company was introduced during a runway show during the New York fashion week that included a David LaChapelle-directed video starring Amanda Lepore. Later, his company Heatherette would be featured in well-known magazines including “Vogue,” “Teen Vogue,” “Vanity Fair,” and “G.Q..” Eichhorn and M.A.C. Cosmetics collaborated on a line of products, Heatherette for M.A.C., that had Eichhorn and Rains’ artwork on the cardboard package. Eichhorn was appointed fashion director of a virtual beauty club in the year 2020.

Eichhorn made appearances as a Club Kid on chat shows and was the main character in Ashton Kutcher’s sitcom “The Beautiful Life.”