Kendra Scott, born March 27, 1974, established her eponymous accessories brand in 2002. She created her first line with 500 dollars when she couldn’t find an affordable option for the jewelry she wanted. The mom of three eventually launched her e-commerce platform and opened two stores on Beverly Hills’ Rodeo Drive. Scott made it onto the 2019 “Forbes” list of ‘America’s Richest Self-Made Women,’ and effectively cemented a spot in the Texas Hall of Fame. Her jewelry line is sold in most top-of-the-line retailers including Nordstrom, Selfridges, and Bloomingdales. Scott is now one of the wealthiest businesswomen in the U.S, and we will help you celebrate her special day here.
Kendra Scott, née Kendra Baumgartner, was born on March 27, 1974, in Kenosha, Wisconsin. Scott rose to popularity as a result of her impeccable jewelry designs and creative force. Her brand is inspired by travel, personal experience, and a sense of community. While she had always been a passionate designer, it was when she was pregnant with her first son that she launched her first jewelry collection. After taking a few classes in Beading shops and at a community college, she designed her first line, and made the rounds of boutiques in Austin, trying to convince shops to take a chance on her. In 2002, she launched her eponymous jewelry line, which began in a spare bedroom in her home — after the birth of her first son.
Scott was inspired when she noticed a gap in the market and decided to create what she felt was lacking: high-quality handcrafted jewelry at an affordable price. Starting with only 500 dollars, Scott rallied her mother and a few other women, dubbed the “super seven,” and sold her jewelry wholesale at the age of 28. She almost gave up when the financial crisis hit in 2007-2008. Fortunately, she did not. Her business began to grow after her designs caught the attention of Nordstrom. She introduced the color bar experience in 2010, allowing customers to customize their jewelry. The store eventually made its way to Beverly Hills Rodeo Drive (2011), and since then it’s been an uphill trajectory for the astute entrepreneur with the brand now boasting more than 100 stores.
Scott then decided to give back to the community by launching the “Kendra Cares initiative” (2015), which allowed children at the Dell Children’s Medical Center in Texas to take a break from their medical treatments by participating in Kendra Scott’s jewelry-making program, the color bar experience. Scott’s success was so impressive that Ernst & Young Global Limited honored her with the 2017 National Award. Her company, which is worth a billion dollars, is expected to generate 360 million dollars in sales by 2021 — which it did achieve! A member of the council of fashion designers of America, Scott garnered a spot on the “Forbes” list of ‘America’s Richest Self-Made Women’ (2021).
The loving mother to three boys has been married twice. Her first marriage was in 2000 to John Scott, with whom she had her first two children before divorcing in 2006. She married Austinite Matt Davis in 2014, and they had one child before divorcing in 2020.
Scott begins making jewelry in a spare bedroom in her house with a 500-dollar starting budget.
Scott launches the successful color bar experience which sets her brand apart.
Scott opens up her second boutique in Beverly Hills’ illustrious Rodeo Drive.
Scott makes it to the Texas Business Hall of Fame.
Scott cements her status as a self-made woman by making it to number 35 on the “Forbes” list of ‘America’s Richest Self-Made Women.’
Why We Love Kendra Scott
She gives back
Scott has been very adamant about giving back to the community. In 2015, her brand launched the “Kendra Cares initiative,” which helps hospitals. In 2022, Kendra Cares announced it would be pledging one million dollars to start the Kendra Scott Child Life Events Center.
She’s a self-made woman
Even though she failed her first business pursuit, she never gave up. At the beginning of her journey, she went door to door to get boutiques in Austin to showcase her jewelry.
She’s a go-getter
Scott found a gap in the market. She wanted accessible, handcrafted jewelry, adorned with gemstones, and she couldn’t find them, so went ahead and created them herself. A go-getter that we are all inspired to be.
5 Surprising Facts
Her first business failed
Her first business, which was hat design, failed and she lost all her savings.
Her mom helped her with her brand
Scott’s mom was part of the original team that established the Kendra Scott brand.
She dropped out of college
While she didn’t finish college, Scott did take a few beading and design classes in Austin.
Her first job was in retail
Scott worked as a checker at a grocery store.
Her spirit animal is a tiger
Perhaps this explains her resilience and go-getter attitude.
Kendra Scott FAQs
Who is Kendra Scott Married to?
Scott is currently unmarried.
Why is Kendra Scott so popular?
The Kendra Scott brand became known for its accessibility and unique handcrafted pieces.
What age group is Kendra Scott targeted for?
Kendra Scott is marketed as being for girls 18 and above. That includes ladies, mothers, grandmothers, and so on.
Kendra Scott’s birthday dates