Boo the Pomeranian

March 16, 2025

Fast Facts
Background
Career Timeline
Why We Love
Surprising Facts
FAQs

Boo the Pomeranian, born on March 16, 2006, stole the hearts of many with his signature haircut and trendy dog wear. His owner, Irene Ahn, started his Facebook page called ‘Boo’ in 2009, and by the year 2010, her beloved Pomeranian became a trending topic amongst many — including celebrities. In addition to his popular Facebook page which has 15 million followers, Boo has a series of books and collaborated with many brands. Let’s celebrate the life of the world’s cutest dog by highlighting facts and insights into his life and career.

Fast Facts

Full Name:

Boo the Pomeranian

Nickname:

Boo, The World’s Cutest Dog

Birth date:

March 16, 2006

Death date:

January 18, 2019 (age 12)

Zodiac Sign:

Pisces

Net Worth:

$1 million

Background

With his unique sense of fashion style, short, fluffy hairdo, and, of course, his general attractiveness, Boo the Pomeranian, renowned globally as the ‘World’s Cutest Dog,’ has made an imprint in many lives! Boo was born on March 16, 2006, in San Francisco, California. Living the regular good life of any pet, Boo’s owner, Irene Ahn — an employee of “Facebook” — decided to create a Facebook page for Boo in 2009 when the pup was just four years old. Though her intentions were just to show off the everyday life of Boo and his trendy wardrobe to her Facebook friends, his cuteness softened the hearts of many as his page gained followers and likes. The life of Boo soon rose in popularity amongst celebrities such as singer Kesha and T.V. personality, Khloe Kardashian. In 2010, Boo went viral after Kesha sent a tweet about Boo, claiming that the handsome pooch was her new boyfriend, and shared the link to his Facebook page.

Since 2010, Boo’s owner has been approached by many brands and organizations for business collaborations with the famous Pomeranian. Chronicle Books — a popular book publishing company in San Francisco — approached Irene to create a picture book of Boo. In 2011, “Boo: The Life of the World’s Cutest Dog” was authored by his owner under the name J.H. Lee, and includes a range of photographs of Boo’s everyday life. The book is available in 10 languages. Shortly after in 2012, J.H. Lee released a second book on the life of Boo, titled “Boo: Little Dog in the Big City,” which tells the story and has photographs of Boo’s adventures in the big city of San Francisco.

Boo’s name continued to trend in 2012 following a death hoax. A Facebook user posted a #RIPBOO post which soon started trending on Twitter too. However, Chronicle Books extinguished the false rumors of their renowned client and confirmed that the pooch was still alive and well. Within the same year, Boo became the face of Virgin America Airlines after he became the ‘spokesdog’ and was named the ‘Official Pet Liaison.’ Boo was photographed in the airplane with advice for people traveling with pets. The year 2019 started on a sad note for many of Boo’s fans as the official news of his death circulated. Boo started showing signs of heart problems shortly after the death of his brother, Buddy, and died peacefully in his sleep on January 18, 2019.

Career timeline

2009

His Facebook Page is Created

Boo’s owner, Irene Ahn, creates his Facebook page and regularly posts photos of him.

2010

Boo Gains Celebrity Status

Popular singer, Kesha, sends a tweet out about Boo and makes him famous among celebrities and her fans.

2011

Boo Releases His First Book

Boo releases his first book, “Boo: The Life of the World’s Cutest Dog,” and tells the story of his everyday lifestyle.

2012

Boo Releases His Second Book

He releases his second book, “Boo: Little Dog in the Big City,” which tells the story of his adventures in San Francisco.

2012

He Collaborates with Virgin America Airline

Boo becomes the spokesdog for Virgin America airline and shares advice with people traveling with pets, and is named the ‘Official Pet Liaison.’

Why We Love Boo the Pomeranian

Boo’s owner donates all his earnings to various charities
We admire the philanthropic work that Boo’s owner has used his earnings for. Boo has donated to charitable organizations such as Operation Smile, Freedom House, Lucile Packard Children’s Hospital Pet Therapy Program, and Charity: Water. In addition, his owner uses his page on his birthday every year to raise funds for charity.
His rare Pomeranian looks
Unlike most Pomeranians with long straight hair, Boo has a unique haircut that gives him his teddy bear look. In fact, his haircut was not supposed to happen. His owner decided to shave his hair off for a neater look after his fur got knotty, and decided to keep that look on him.
He is a dog wear fashion icon
Boo had a wide selection of trendy dog wear in his wardrobe that he would show off daily in his photographs! Every Wednesday though, he had ‘Naked Wednesdays' where he would run freely without clothes, showing off his well-groomed fur.

5 Surprising Facts

Boo has a stuffed animal replica
The Pomeranian’s fame led to Gund — a stuffed animals manufacturer — making a replica of Boo, naming it the ‘World’s Cutest Dog Boo Stuffed Animal,’ which can be found on Amazon.
Boo modeled for an eyewear line
Boo was the model for the Monocle Order “Blood and Tears” sunglass line.
His haircut has been trademarked
Boo’s unique short, fluffy, teddy bear haircut has been named the ‘Boo Cut’ and can be requested for Pomeranians at dog parlors.
His favorite color is pink
Boo’s fans are familiar with his unique fashion style, and also know that his favorite color is pink!
He loves eating grass
Just like any other dog, Boo loved treats but his all-time favorite snack was grass.