National Mocktail Week – Jan. 10, 2027

Expected National Mocktail Week Deals

As National Mocktail Week approaches, expect a delightful array of promotions from beverage brands and retailers. While we await official 2027 promotions, history shows that brands like Seedlip, Lyre’s, and Ritual Zero Proof often highlight their non-alcoholic spirits with discounts or recipe bundles. Grocery chains such as Whole Foods and Target may feature sales on premium mixers from Fever-Tree or Q Mixers, alongside ready-to-drink mocktails. Local bars and restaurants might offer special mocktail menus or happy hour deals on alcohol-free options throughout the week. We will update this page with confirmed live deals as January approaches.

History of National Mocktail Week

We don’t have a written record of when, exactly, mocktails came onto the beverage scene. All we can assume is that they followed the invention of cocktails, delighting teetotalers and non-alcoholic drink-loving people everywhere. They also seemed to have not been called mocktails at all but were named ‘temperance drinks’ or ‘coolers,’ as per what we’ve seen in old cocktail recipes. The most popular of these temperance drinks seemed to have been lemonade, and quite a few older news articles mentioned a strong lemonade presence in bars.

There was even a 1981 book, “The World’s Drinks and How to Mix Them,” containing around 16 lemonade recipes, and many of them were non-alcoholic. Gradually, the name changed to what it is now. Then came the Prohibition, and non-alcoholic drinks received a facelift in the interest of enticing more customers. Bartenders began attempting to create non-alcoholic versions of cocktails; they would experiment and invent incredible concoctions to keep their lights on. The post-Prohibition tale changed the mocktail’s history again.

All the innovations that brought out the best non-alcoholic beverages took a backseat to the renewed interest in alcoholic drinks. Cocktail books published after 1933 — like “The Mr. Boston series” and “The Fine Art of Mixing Drinks” by David A. Embury — spoke about different types of lemonades but not much else. Drinks without alcohol were limited, and interest in them seemed to wane. Popular non-alcoholic drinks named after Depression-era stars stayed relevant, but only as cocktails for young children and not for adults. The relevance of the cocktail seems to have been running slightly parallel with mocktails. With the cocktail revival came the mocktail revolution.

Today, non-alcoholic drinks are infinitely more popular and appeal to a wide section of the bar crowd. That’s what National Mocktail Week founder, Marnie Rae, sought to highlight when she came up with the idea for this day. At 17 years sober during this time, Rae realized most places only served alcoholic versions of fun mixed drinks. She wanted to create a movement that inspired more places to serve mocktails and to build a community of proud mocktail drinkers. At its core, National Mocktail Week is to celebrate all those who enjoy a non-alcoholic beverage.

How Businesses Can Celebrate National Mocktail Week