National Bagel and Lox Day – Feb. 9, 2027

National Bagel and Lox Day
Tags:
American foodJewish
Where:
United States
Date change rule:
Every February 9
Holiday emoji:
🥯

National Bagel and Lox Day celebrates the iconic Jewish-American breakfast combination every February 9. This beloved duo features a chewy, boiled-then-baked bagel traditionally topped with thinly sliced cured salmon and a generous schmear of cream cheese. Gather your favorite toppings, visit a local deli, or host a brunch to honor this delicious culinary tradition.

Want to sponsor National Bagel and Lox Day? Learn how

Expected National Bagel and Lox Day Deals

National Bagel and Lox Day is a prime opportunity for delis, bakeries, and grocery stores to roll out enticing promotions. While we await official 2027 promotions to drop, history shows that many establishments offer discounts on bagel and lox sandwiches, free cream cheese with bagel purchases, or special combo deals. Expect local bagel shops like Ess-a-Bagel and H&H Bagels to have lines out the door, while national chains like Panera Bread might feature limited-time bagel specials. Grocery stores such as Whole Foods Market and Trader Joe’s often highlight their smoked salmon and cream cheese selections. Online retailers like Goldbelly could offer discounts on shipped bagel and lox kits from famous delis. Don’t forget to check your favorite coffee shops, as many also carry bagels and might have a deal. We will update this page with confirmed live deals as February 9 approaches.

Platform Guide for National Bagel and Lox Day

Instagram

Tag @nationaltoday_ and use #BagelAndLoxDay. Share mouth-watering photos of your ultimate bagel and lox creations, from classic setups to gourmet twists.

TikTok

Tag @www.nationaltoday.com and use #BagelAndLoxDay. Film a quick “how-to” on assembling the perfect bagel and lox, or showcase your favorite local bagel spot.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #BagelAndLoxDay. Share your family’s favorite bagel and lox memories or local deli recommendations with your community.

Social Media Tips for National Bagel and Lox Day

Individuals

Start your day with a delicious bagel and lox. Experiment with different bagel flavors, cream cheese spreads, and lox varieties to find your perfect combination.

Creators

Create a video ranking different types of bagels or cream cheese. Review local bagel shops, or share a recipe for homemade lox or a unique schmear.

Brands

Offer a special "Bagel and Lox Day" deal or combo. Partner with a local deli or smoked fish supplier for a co-promotion or a social media giveaway.

Top Brands for National Bagel and Lox Day

  1. Russ & Daughters

    An iconic New York City appetizing store founded in 1914 by Joel Russ. Known for its smoked fish, bagels, and other traditional Jewish delicacies, it's a quintessential destination for bagel and lox.

  2. Ess-a-Bagel

    A beloved NYC bagel institution established in 1976, famous for its large, chewy, and flavorful hand-rolled bagels. They offer a wide variety of cream cheeses and fresh smoked fish.

  3. H&H Bagels

    Founded in 1972 in New York City, H&H Bagels is renowned for its classic New York-style bagels, which are boiled and baked to achieve their signature crisp exterior and soft interior.

  4. Philadelphia Cream Cheese

    A Kraft Heinz brand, Philadelphia Cream Cheese has been a staple in American kitchens since 1872. Its rich, creamy texture makes it the perfect "schmear" for any bagel.

  5. Acme Smoked Fish

    A fourth-generation family-owned business established in 1954 in Brooklyn, New York. Acme is a leading producer of smoked fish, supplying lox to delis and grocery stores nationwide.

  6. Goldbelly

    An online marketplace founded in 2013 that ships iconic foods from across the U.S. to your door. Goldbelly features famous bagel and lox kits from legendary delis and bakeries.

  7. Panera Bread

    A national bakery-café chain founded in 1987, Panera offers a wide selection of freshly baked bagels daily. They provide a convenient option for many Americans to enjoy bagels.

National Bagel and Lox Day Hero

Joel Russ

Joel Russ, a Jewish immigrant from Poland, founded Russ & Daughters in 1914 on New York's Lower East Side. His vision transformed a pushcart business into an iconic appetizing store, playing a pivotal role in popularizing smoked fish, bagels, and the entire Jewish deli experience in America. His legacy continues to shape how many enjoy bagel and lox today.

History of National Bagel and Lox Day

The earliest reference to bagel bread was made in an Arabic cookbook in the 13th century. The book described a bread that was boiled then baked just as bagels are made today. Today, we know that bagels are linked to the Jewish community from Poland in the 17th century and lox emerging from Scandinavian fishermen who preserved salmon in saltwater brine.

Bagels and Lox are a scrumptious combination that is usually served for breakfast or brunch. The combination was made famous by Jewish immigrants in New York City. The famous American wheat bread is made into a ring shape to allow better cooking and transportation to stores. The bread offers a soft-chewy texture due to being boiled then baked. Bakers can pack the bread effortlessly by putting a string or rope through the hole in the center of the bread.

The word ‘lox’ is derived from the Yiddish word ‘laks,’ which translates to ‘salmon.’ The U.S. recognizes lox as thinly sliced salmon that has been cured and brined. Bagels and lox are served together with cream cheese — popularly called ‘schmear’ which translates to ‘spread’ in German. Bagels and lox are served as a sandwich famously emerging in the mid-1800s. During this time, barrels of salted salmon were transported to the East Coast making the dish popular.

In 2018, a division of Bimbo Bakeries in the U.S. had taken it upon themselves to move the National Bagel and Lox day from February 9 to January 15. They claimed that National Pizza Day and National Bagel and Lox Day occurred on the same day and moving them apart would avoid the competition. Even with their efforts, many people chose to observe the holiday on its original date.

National Bagel and Lox Day timeline

13th Century
The Bagel is Mentioned

The first mention of bagels comes from an Arabic cookbook.

17th Century
The Jews Bring Bagels With Them

Jewish immigrants land in New York City, bringing the bread with them.

1800s
The Schmear is Popular

Schmear becomes a popular spread due to it being transported in abundance to the East Coast.

2018
A Date Change Attempt is Made

A division of Bimbo Bakeries makes an effort to change the date so as to make space for another loved holiday.

How Businesses Can Celebrate National Bagel and Lox Day

Local businesses, especially delis, bakeries, and coffee shops, can fully embrace National Bagel and Lox Day. Offer special combo deals on bagel and lox sandwiches, or introduce a limited-edition cream cheese flavor. Host a “build your own bagel” bar for customers, or partner with a local smoked fish supplier for a tasting event. Grocery stores can create eye-catching displays featuring bagels, lox, and various cream cheeses, perhaps with recipe cards for creative bagel sandwiches.

National Bagel and Lox Day FAQs

When is National Bagel and Lox Day?

In 2027, National Bagel and Lox Day falls on Tuesday, February 9, making it a perfect mid-week treat to brighten your morning.

How big is the bagel market?

With a steady compound annual growth rate, the bagel market is expected to reach over $5 billion by 2030, driven by consumer demand for convenient and customizable breakfast options.

What are the most popular bagel flavors?

Beyond the classics, gourmet and seasonal bagel flavors like blueberry, asiago, and whole wheat continue to gain traction, offering diverse options for bagel enthusiasts across the country.

What is lox?

Traditionally, lox refers specifically to belly lox, which is cured but not smoked. However, in modern American parlance, it often refers to any thinly sliced smoked salmon served with bagels.

National Bagel and Lox Day Activities

  1. Get different tastes

    Get to eat your bagels and lox in various ways. Try out bagels with lox and cream cheese with different toppings. You could find a new favorite.

  2. Be the chef

    How about you make the delightful sandwich yourself at home. Some cream cheese, a bagel, some lox, a slice of tomato or onion, and voilà, you've created a taste of magic.

  3. Enjoy with pals

    Invite friends to enjoy the day with you. You could stop by your favorite bagel shop and give them treats or you could host them, either way, make sure they're enjoying the day as much as you are.

5 Amazing Facts About Bagels And Lox

  1. Bagels are shaped like the torus

    The bagel has a very significant shape in the topic of geometry and topology in mathematics — the torus.

  2. Lox is Yiddish

    The word ‘Lox’ is Yiddish and means ‘salmon.’

  3. Bagels are boiled

    Bagels are boiled then baked, creating a soft inside while retaining a crisp exterior.

  4. Billions are spent on Bagels

    In the U.S., over a billion dollars are spent on bagels annually.

  5. What is lox?

    Lox is thinly sliced smoked salmon.

Why We Love National Bagel and Lox Day

  1. Bagels and lox make a delicious treat

    Bagels are baked to a crisp, golden glow on the outside and then warm and chewy on the inside, combined with lox, a spread, and toppings; this makes a delicious treat!

  2. They are healthy

    When eaten moderately, bagels and lox make a healthy delicacy as the lox contains Omega-3 fatty acids, protein, vitamin B, and numerous minerals.

  3. They're for everyone

    Vegan or not, bagels can be enjoyed. They're still delicious and very much loved by all.

National Bagel and Lox Day dates

Year Date Day
2027 February 9 Tuesday
2028 February 9 Wednesday
2029 February 9 Friday
2030 February 9 Saturday
2031 February 9 Sunday