Eat Brussel Sprouts Day – Jan. 31, 2027

Eat Brussel Sprouts Day
Categories:
Tags:
FoodHealthy FoodVegetable
Where:
United States
Date change rule:
Every January 31
Holiday emoji:
🥦

Eat Brussel Sprouts Day arrives every January 31, inviting everyone to embrace this often-misunderstood green vegetable. Packed with vitamins and fiber, Brussels sprouts offer a versatile and healthy addition to any meal. Roast them, sauté them, or incorporate them into a new recipe today!

Want to sponsor Eat Brussel Sprouts Day? Learn how

Expected Eat Brussel Sprouts Day Deals

While we await official 2027 promotions, history shows that Eat Brussel Sprouts Day inspires various culinary deals. Grocery stores like Whole Foods Market and Trader Joe’s often feature discounts on fresh Brussels sprouts. Restaurants, from local bistros to chains like California Pizza Kitchen, might offer special menu items or side dishes highlighting the vegetable. Specialty food retailers such as Melissa’s Produce could promote unique sprout varieties or gourmet preparations. Even meal kit services like HelloFresh or Blue Apron might feature sprout-centric recipes in their January boxes. We will update this page with confirmed live deals as January 31 approaches.

Platform Guide for Eat Brussel Sprouts Day

Instagram

Tag @nationaltoday_ and use #EatBrusselSproutsDay. Share your most delicious sprout recipes, cooking tips, or beautifully plated dishes.

TikTok

Tag @www.nationaltoday.com and use #EatBrusselSproutsDay. Film a quick recipe tutorial, a taste test, or a ‘sprout transformation’ video.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #EatBrusselSproutsDay. Share your family’s favorite sprout recipes or local restaurant specials.

Social Media Tips for Eat Brussel Sprouts Day

Individuals

Experiment with a new Brussels sprout recipe, like crispy roasted sprouts with balsamic glaze or a fresh sprout salad. Share your culinary adventure online.

Creators

Develop engaging content such as 'Brussels Sprouts: From Hater to Lover' challenges, gourmet recipe videos, or educational posts on their nutritional benefits.

Brands

Restaurants can feature sprout-centric specials, grocery stores can offer discounts on fresh produce, and food bloggers can host recipe contests or giveaways.

Top Brands for Eat Brussel Sprouts Day

  1. Whole Foods Market

    Founded in 1978 in Austin, Texas, Whole Foods Market is a leading natural and organic grocery retailer. They are known for their high-quality produce selection, including fresh Brussels sprouts, and often feature seasonal recipes and cooking tips.

  2. Trader Joe's

    Established in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for its unique and affordable products. They offer both fresh and prepared Brussels sprouts, including their popular shredded Brussels sprouts salad kit.

  3. Green Giant

    A well-known brand in frozen and canned vegetables, Green Giant has been providing convenient vegetable options since 1903. They offer frozen Brussels sprouts, making it easy for consumers to enjoy them year-round.

  4. Melissa's Produce

    Founded in 1984, Melissa's Produce is a leading distributor of specialty produce in the United States. They supply a wide variety of fresh fruits and vegetables, often including unique or heirloom varieties of Brussels sprouts to retailers and restaurants.

  5. HelloFresh

    Founded in 2011 in Germany, HelloFresh is a global meal kit company delivering fresh ingredients and recipes to subscribers' doors. They frequently include Brussels sprouts in their healthy and diverse meal plans, encouraging home cooks to try new preparations.

  6. California Pizza Kitchen

    Founded in 1985 in Beverly Hills, California, California Pizza Kitchen is a casual dining restaurant chain. They are famous for their innovative pizzas and often feature popular side dishes, including roasted Brussels sprouts, on their menu.

  7. Dole Food Company

    One of the world's largest producers and marketers of fresh fruit and vegetables, Dole Food Company was founded in Hawaii in 1851. They provide a wide range of fresh produce, including high-quality Brussels sprouts, to consumers globally.

Eat Brussel Sprouts Day Hero

Carl Linnaeus

Carl Linnaeus (1707–1778) was a Swedish botanist, zoologist, and physician who formalized binomial nomenclature, the modern system of naming organisms. While not directly 'founding' Brussels sprouts, his classification system placed them within the Brassica oleracea species, helping to scientifically identify and categorize this important vegetable. His work laid the groundwork for understanding the botanical relationships of all plants, including the beloved sprout.

History of Eat Brussel Sprouts Day

Brussels sprouts belong to the Gemmifera group of cabbages, which are grown for their edible buds. Brussels sprouts were first found in the northern European region during the 5th century. The first written reference to Brussels sprouts dates to 1587 and during the 16th century, they were extremely popular in the southern Netherlands and eventually northern Europe.

Then, in the late 18th century, French settlers brought Brussels sprouts to Louisiana, marking the beginning of the production of this crop. In the early 1900s, Brussels sprouts became an established commercial crop in California. The U.S. now produces around 32,000 tons of Brussels sprouts. Apart from the U.S., even Europe produces a whopping amount of Brussels sprouts, around 82,000 tons, in the Netherlands alone.

While Brussels sprouts have many benefits, a lot of people find them extremely bitter and steer clear of them. This is because of the TAS2R38 gene, which was found in 1930 and controls whether we taste the chemical P.T.C. This is the chemical that is responsible for the taste of bitterness. This chemical is not present in our human diet, however, it exists in sprouts and some other foods. People with the gene tend to find these sprouts bitter and cannot develop a taste for them.

Nevertheless, if you don’t find them very bitter, you should try and incorporate them into your diet to lead a better, healthier lifestyle

Eat Brussel Sprouts Day timeline

16th Century
Brussels Sprouts Get Their Name

Brussels sprouts are named as such when they are cultivated in the city, Brussels.

1940s
Colorful Purple Sprouts

Colorful purple sprouts are developed as a result of a purple cabbage and normal Brussels sprout hybrid.

2008
Brussels Sprouts Record

Linus Urbanect makes a meal of 31 Brussels sprouts in 60 seconds.

2013
A Merry Christmas

Brussels sprouts supply enough power to light up a Christmas tree on London’s Southbank.

How Businesses Can Celebrate Eat Brussel Sprouts Day

Local restaurants can craft special menus featuring Brussels sprouts in appetizers, main courses, and even creative side dishes, promoting them with #SproutSpecials. Grocery stores can set up tasting stations for different sprout preparations, offering recipe cards and discounts on fresh produce. Farmers’ markets can highlight local growers of Brussels sprouts, sharing tips on how to select and store them. Even caterers could develop unique sprout-focused offerings for January events, showcasing the vegetable’s versatility.

Eat Brussel Sprouts Day FAQs

When is Eat Brussel Sprouts Day?

In 2027, Eat Brussel Sprouts Day will be celebrated on Sunday, January 31. This makes it an ideal day for a leisurely brunch or family dinner featuring your favorite sprout dishes, encouraging a wholesome start to the week.

What are the health benefits of Brussels sprouts?

Known for their impressive nutrient profile, Brussels sprouts offer a significant amount of plant-based protein, folate, and manganese. Their high fiber content aids digestion, while glucosinolates contribute to their unique flavor and potential anti-cancer properties. They’re a fantastic addition to any balanced meal.

How many Brussels sprouts are consumed annually?

Consumption of Brussels sprouts has seen a resurgence in recent years, moving beyond traditional holiday side dishes to everyday meals. Millions of households across North America and Europe regularly purchase and enjoy Brussels sprouts, reflecting a broader trend towards healthier eating. Their popularity continues to climb.

What is the best way to cook Brussels sprouts?

For a perfect texture and flavor, many chefs recommend pan-searing or air frying Brussels sprouts after halving them. This creates a crispy exterior while keeping the inside tender. Finishing them with a touch of balsamic glaze or lemon juice can elevate their taste significantly.

Eat Brussel Sprouts Day Activities

  1. Make a Brussels sprouts salad

    For your lunch or dinner salad, add Brussels sprouts to it. Let your body absorb the many health benefits these little veggies have to offer. You can even experiment with a salad recipe and make Brussels sprouts the star — simply add salad dressing to enhance the flavor.

  2. Stock up on Brussels sprouts

    Head out to a store and pick up some Brussels sprouts. Keep them stocked in your fridge so you can eat them easily and add them to your diet. If you haven’t eaten Brussels sprouts ever, now is the time to start.

  3. Eat a green meal all-day

    On Eat Brussel Sprouts Day, take up a challenge to only eat green foods to detox your body. Make sure to add Brussels sprouts — you can have green salads, green juices or smoothies, and meals that have almost everything green in them.

5 Healthy Facts About Brussels Sprouts

  1. The bitter gene

    A Cornwall College study explains that a chemical in Brussels sprouts makes them taste bitter to people with a certain gene.

  2. Mini cabbages

    As Brussels sprouts belong to the same cruciferous vegetable family, they look like mini cabbages.

  3. Marble-sized morsels

    The smallest Brussels sprouts are the size of marbles.

  4. Golf ball-sized

    The largest Brussels sprouts are the size of golf balls.

  5. Overcooked Brussels sprouts

    Overcooked Brussels sprouts will smell of sulfur.

Why We Love Eat Brussel Sprouts Day

  1. They’re high in nutrients

    Brussels sprouts have low caloric content and are high in fiber, vitamins, and minerals. They are also rich in vitamin K, which helps in maintaining good bone health.

  2. They’re rich in antioxidants

    Brussels sprouts have many health benefits, especially when it comes to their antioxidant content. They are high in vitamin C, an antioxidant that helps promote iron absorption and improve immune function.

  3. They’re easy to add to your diet

    Brussels sprouts are easy to add to your daily diet. You can incorporate them in a side dish, as a snack, or as an appetizer. You can eat them roasted, boiled, sautéed, or baked.

Eat Brussel Sprouts Day dates

Year Date Day
2027 January 31 Sunday
2028 January 31 Monday
2029 January 31 Wednesday
2030 January 31 Thursday
2031 January 31 Friday