Epiphany – Jan. 6, 2027

Epiphany
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CatholicChristianInternational
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World
Date change rule:
Every January 6
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Epiphany, celebrated every January 6, marks the Christian observance of the Three Wise Men’s visit to the infant Jesus. This day concludes the Twelve Days of Christmas, symbolizing the manifestation of Christ to the Gentiles. Reflect on its spiritual significance, explore global traditions, and share in the joy of this ancient feast.

Want to sponsor Epiphany? Learn how

Expected Epiphany Deals

While Epiphany is primarily a religious observance rather than a commercial holiday, many communities and local businesses embrace its spirit through special offerings. Bakeries often feature traditional King Cakes (Roscón de Reyes or Gâteau des Rois) with hidden trinkets, such as those from Whole Foods Market or local independent bakeries. Religious bookstores like Barnes & Noble or Catholic Supply of St. Louis might highlight books on the Epiphany story or related Christian traditions. Many churches and community centers organize special Masses, pageants, or gift-giving events, particularly in Hispanic cultures where it’s known as Dia de los Reyes. Look for family-friendly events at local community centers. We will update this page with confirmed live events as January 6 approaches.

Platform Guide for Epiphany

Facebook

Mention National Today (facebook.com/nationaltoday) and use #Epiphany. Share photos of your King Cake, family traditions, or local church celebrations.

Instagram

Tag @nationaltoday_ and use #Epiphany. Post visually appealing content of Epiphany feasts, decorations, or religious art.

X/Twitter

Mention @NatlToday and use #Epiphany. Join conversations about the holiday’s history, global traditions, and spiritual reflections.

Social Media Tips for Epiphany

Individuals

Participate in local church services or community events. Bake or purchase a King Cake to share with family and friends, looking for the hidden baby figurine.

Creators

Create content showcasing the diverse ways Epiphany is celebrated worldwide, from parades in Latin America to chalking doors in Europe. Document a King Cake recipe or a 'reveal' of the hidden trinket.

Brands

Bakeries can promote special King Cakes. Retailers can curate gift guides for children, reflecting the tradition of gift-giving on Dia de los Reyes. Religious organizations can share educational content about the holiday's significance.

Partners & Brands for Epiphany

  1. Whole Foods Market

    Founded in 1978 in Austin, Texas, Whole Foods Market is a leading natural and organic food supermarket chain. They often feature seasonal and traditional baked goods like King Cakes during Epiphany season, catering to diverse cultural celebrations.

  2. Barnes & Noble

    America's largest retail bookseller, founded in 1886, Barnes & Noble offers a wide selection of books, including religious texts and children's stories. During Epiphany, they may highlight literature related to the Three Kings or Christian traditions.

  3. Catholic Supply of St. Louis

    Established in 1960, this family-owned business is a prominent supplier of religious goods, church supplies, and gifts. They provide items for various Catholic observances, including Epiphany-themed decor, statues, and educational materials.

  4. Disney

    The Walt Disney Company, founded in 1923, is a global entertainment conglomerate. While not directly religious, Disney often incorporates themes of royalty, journeys, and wonder that resonate with the Epiphany story, particularly through its animated films.

  5. The Vatican

    The smallest independent state in the world, Vatican City is the spiritual and administrative center of the Roman Catholic Church. The Pope celebrates Epiphany with special Masses and ceremonies, broadcast globally, highlighting its importance in Catholic tradition.

  6. NPR

    National Public Radio, a non-profit media organization founded in 1970, provides news and cultural programming. NPR often covers religious and cultural holidays, offering insightful reports on Epiphany's diverse celebrations and historical context.

  7. Trader Joe's

    Founded in 1967 in Pasadena, California, Trader Joe's is a popular grocery chain known for its unique and affordable products. They often stock seasonal items and international foods, which may include ingredients for traditional Epiphany dishes or pre-made King Cakes.

Epiphany Hero

The Three Wise Men

Also known as the Magi or Three Kings, these figures from the Gospel of Matthew are central to the Epiphany narrative. They traveled from the East, guided by a star, to worship the infant Jesus in Bethlehem, bringing gifts of gold, frankincense, and myrrh. Their journey and arrival symbolize the revelation of Jesus as the Son of God to the wider world, beyond the Jewish people, making Epiphany a celebration of universal significance.

History of Epiphany

Epiphany is a Christian feast day celebrating the revelation of God incarnate as Jesus Christ. In Western Christianity, the feast commemorates the visit of the Three Wise Men who followed an angel to Bethlehem where Jesus was born. The day has also been referred to as Three Kings Day and Little Christmas by both Irish and Amish Christians. The Feast of the Epiphany concludes the twelve days of Christmastide and is the traditional end of the Christmas season. 

As early as the fourth century, churches of the Eastern Roman Empire were celebrating Christmas on January 6. Those in the West were celebrating on December 25, which is why some places refer to the Feast of the Epiphany as Old Christmas. Since then, many cultures have developed their own names and traditions to celebrate this day. For example, in Scandinavia, they celebrate what they call Little Christmas Eve on December 23. In Spain, children traditionally did not receive their presents on Christmas Day but instead on January 6, in commemoration of the day the Wise Men arrived in Bethlehem bearing gifts of gold, frankincense, and myrrh. In Ireland, they also call Little Christmas Women’s Christmas, because Irish men take on the household duties for the day. Other popular traditions include singing, chalking the door, having one’s house blessed, eating a three kings cake, going to church, and winter swimming. It is also customary for many Christians to remove their Christmas decorations on Epiphany Eve, although other Christian countries historically remove them on Candlemas, the conclusion of the Epiphanytide. According to the first tradition, those who fail to remember to remove their Christmas decorations on Epiphany Eve must leave them untouched until Candlemas. 

Epiphany timeline

4 B.C.–6 B.C
The Birth of Christ

Based on historical findings, and biblical references, most scholars believe Jesus was born between 4- and 6 B.C.

A.D. 361
Double Epiphany

The earliest reference to Epiphany as a Christan Feast is by Ammianus Marcellinus, who assigns January 6 to both Jesus’ birth and baptism.

385
Enter Nativity

The pilgrim, Egeria, describes a celebration in Jerusalem and Bethlehem that she calls ‘Epiphany’ to commemorate the Nativity.

1724
Musical Epiphany

Johann Sebastian Bach composes two cantatas for the feast that concludes Christmastide.

1969
Christmas Epiphany

After revising the General Roman Calendar, the Feast of the Epiphany is made a part of Christmastime.

How Businesses Can Celebrate Epiphany

Local businesses can honor Epiphany by embracing its cultural traditions. Bakeries, for instance, can offer authentic King Cakes (Roscón de Reyes or Gâteau des Rois) with a hidden figurine, creating a fun and traditional experience for customers. Specialty gift shops might curate collections of items related to the Three Kings, such as themed ornaments or children’s books. Restaurants, especially those with Latin American or European influences, could feature special menus or dishes traditionally enjoyed on Epiphany, promoting cultural appreciation and community engagement.

Epiphany FAQs

When is Epiphany?

In 2027, Epiphany will be observed on Thursday, January 6. It’s a day for spiritual reflection and celebration, highlighting the manifestation of Christ to the Gentiles through the adoration of the Magi.

How many people celebrate Epiphany?

Globally, the number of individuals observing Epiphany is vast, encompassing a significant portion of the world’s 2.5 billion Christians. The holiday sees widespread participation in religious services and cultural festivities across continents, making it a truly international celebration.

What is the significance of the Three Kings' gifts?

Each gift from the Magi serves as a unique prophecy and acknowledgment of Jesus’s identity. Gold honors his earthly royalty, frankincense his divine nature and priestly office, and myrrh his future sacrifice, illustrating his multifaceted mission and destiny.

Is Epiphany a federal holiday?

While widely celebrated by Christian communities, Epiphany does not grant a day off from work or school in the U.S. It is a day of spiritual observance and cultural tradition, with celebrations often taking place outside of regular business hours.

HOW TO CELEBRATE EPIPHANY

  1. Go caroling

    Yes, caroling is still permitted after Christmas Day and there are plenty of songs for you to sing your heart out.

  2. Give gifts

    Many cultures still give gifts on Little Christmas in honor of the Three Wise Men who visited Baby Jesus, follow in their traditions and do the same.

  3. Take down your lights

    Many Christians celebrate the Feast of the Epiphany as the concluding holiday of the Christmas season and traditionally remove their decorations on this day.

5 FUN FACTS ABOUT EPIPHANY

  1. Where it’s from

    The word ‘epiphany’ comes from the Greek word ‘epiphainein’, which means ‘to make known’, ‘to manifest’, or ‘to shine upon’.

  2. The three astrologers

    It’s believed that the Wise Men were less like kings and more like astrologers — the word ‘magi’ is derived from ‘magus’, an Old Persian priestly caste that paid particular attention to the stars.

  3. The rule of threes

    The Bible never mentions how many wise men there were, it simply said there were ‘wise men from the east’. Most have assumed the number three based on the three gift offerings of gold, frankincense, and myrrh.

  4. Filling in the blanks

    While their names were not originally mentioned, later tellings of the story identify the Magi by name and places of origin: Melchior from Persia, Caspar from India, and Balthazar from Arabia.

  5. Three men and one gospel

    Matthew is the only one of the four canonical gospels to mention the Magi.

Why Epiphany is Important

  1. It is one of the oldest Christian holidays

    Often referred to as ‘Old Christmas’, Eastern Christianity originally celebrated Christmas on January 6.

  2. It extends the holidays

    Who doesn’t love a little more eggnog, TV specials, and holiday cheer?

  3. Giving and Receiving Gifts

    It’s not just about receiving gifts, but it’s another great excuse to experience the joy of giving someone one, too.

Epiphany dates

Year Date Day
2027 January 6 Wednesday
2028 January 6 Thursday
2029 January 6 Saturday
2030 January 6 Sunday
2031 January 6 Monday