National Hot Chocolate Day – Jan. 31, 2027

National Hot Chocolate Day
Categories:
Tags:
Chocolate
Where:
United States
Date change rule:
Every January 31
Holiday emoji:

National Hot Chocolate Day warms hearts and mugs every January 31. This beloved beverage, steeped in history and comfort, brings joy with every rich sip. Cozy up with your favorite recipe, explore new flavors, or share a warm cup with loved ones to celebrate this delightful day.

Want to sponsor National Hot Chocolate Day? Learn how

Expected National Hot Chocolate Day Deals

While we await official 2027 promotions to drop, history shows retailers and cafes often brew up sweet deals for National Hot Chocolate Day. Expect chains like Starbucks, Dunkin’, and local coffee shops to offer discounts on hot chocolate drinks. Grocery stores such as Kroger and Whole Foods may feature sales on hot chocolate mixes from brands like Ghirardelli, Hershey’s, and Swiss Miss. Look for specialty chocolate shops like Godiva and Lindt to highlight their premium cocoa blends or offer bundled deals on chocolate-themed gifts. We will update this page with confirmed live deals as January 31 approaches.

Platform Guide for National Hot Chocolate Day

TikTok

Tag @www.nationaltoday.com and use #NationalHotChocolateDay. Film a quick ‘how-to’ on making gourmet hot chocolate or a taste test of different brands.

Instagram

Tag @nationaltoday_ and use #HotChocolateDay. Share aesthetically pleasing photos of your favorite hot chocolate creations, complete with whipped cream and toppings.

Facebook

Mention National Today (facebook.com/nationaltoday) and use #NationalHotChocolateDay. Ask your community to share their go-to hot chocolate recipes or childhood memories associated with the drink.

Social Media Tips for National Hot Chocolate Day

Individuals

Treat yourself to a luxurious mug of hot chocolate, whether homemade with premium ingredients or from your favorite local cafe. Experiment with toppings like marshmallows, cinnamon sticks, or a dollop of whipped cream.

Creators

Develop content around unique hot chocolate recipes, such as spicy Mexican hot chocolate or vegan alternatives. Create a 'hot chocolate bar' setup for entertaining and share tips for hosting.

Brands

Restaurants and cafes can offer special hot chocolate flavors or discounts. Retailers can promote hot chocolate mixes, mugs, and related accessories, perhaps with a 'buy one, get one' deal.

Top Brands for National Hot Chocolate Day

  1. Ghirardelli

    Founded in 1852 by Domenico Ghirardelli in San Francisco, California, Ghirardelli is one of the oldest chocolate companies in the United States. Known for its premium chocolate squares and baking products, their hot chocolate mixes are a staple for rich, decadent indulgence.

  2. Hershey's

    Established in 1894 by Milton S. Hershey in Hershey, Pennsylvania, The Hershey Company is one of the largest chocolate manufacturers globally. Their classic cocoa powder and syrup are foundational ingredients for countless homemade hot chocolate recipes across America.

  3. Swiss Miss

    Originally founded in 1957 as a way to use leftover milk powder from evaporated milk production, Swiss Miss is now a leading brand of instant hot cocoa mix. It's renowned for its convenience and the inclusion of mini marshmallows, making it a childhood favorite.

  4. Starbucks

    Founded in Seattle, Washington, in 1971, Starbucks is the world's largest coffeehouse chain. Beyond coffee, their hot chocolate beverages, like the classic Hot Chocolate and Peppermint Hot Chocolate, are popular seasonal and year-round treats for many.

  5. Godiva

    Established in Belgium in 1926 by Pierre Draps, Godiva Chocolatier is celebrated for its luxurious chocolates and confections. Their gourmet hot chocolate powders offer a rich, sophisticated experience, often found in high-end stores and cafes.

  6. Nestlé

    Founded in 1866 by Henri Nestlé in Vevey, Switzerland, Nestlé is the largest food and beverage company in the world. Their Nestlé Toll House cocoa and hot chocolate mixes are widely available and a go-to choice for many households seeking a comforting chocolate drink.

  7. Lindt

    Founded in 1845 by David Sprüngli-Schwarz and Rudolf Lindt in Switzerland, Lindt & Sprüngli is famous for its premium chocolate bars and truffles. They also offer high-quality cocoa powders and hot chocolate mixes, providing a smooth and rich chocolate experience.

National Hot Chocolate Day Hero

Hernán Cortés

While not the inventor, Spanish conquistador Hernán Cortés is often credited with introducing chocolate to Europe in the 16th century. He encountered the Aztec emperor Montezuma II, who served a bitter, spiced chocolate drink. Cortés brought cocoa beans back to Spain, where sugar was added, transforming it into the sweet hot chocolate we know today and spreading its popularity across the continent.

National Hot Chocolate Day timeline

500 BC
Hot and Spicy Chocolate

The Ancient Mayans drank chocolate made from crushed cocoa seeds mixed in water and chili peppers.

1500s
Chocolate Gets Wanderlust

Explorer Cortez carried cocoa beans and tools for making hot chocolate with him to Europe.

1876
Milk Chocolate

Swiss Chocolatier Daniel Peter created the first milk chocolate by combining powdered milk with chocolate.

1961
Swiss Miss

Popular hot chocolate manufacturer Swiss Miss started selling its first powdered hot chocolate that could be mixed with water instead of milk.

How Businesses Can Celebrate National Hot Chocolate Day

Local businesses can celebrate National Hot Chocolate Day by offering special promotions or unique hot chocolate creations. Cafes and bakeries could introduce limited-time flavors, like lavender or chili hot chocolate, or offer a ‘buy one, get one free’ deal. Restaurants might feature a gourmet hot chocolate on their dessert menu, perhaps paired with a pastry. Retailers selling mugs, blankets, or cozy home goods could create themed displays, encouraging customers to create their perfect comfort corner for sipping hot chocolate.

National Hot Chocolate Day FAQs

When is National Hot Chocolate Day?

In 2027, National Hot Chocolate Day is observed on Sunday, January 31, providing a relaxed end to the week for chocolate lovers to enjoy.

What are the origins of hot chocolate?

The earliest known chocolate beverage was created by the Olmec civilization around 1500 BCE. It was later adopted by the Mayans and Aztecs, who called it ‘xocolatl,’ a frothy, unsweetened drink often flavored with chili peppers and cornmeal.

How popular is hot chocolate in the US?

Americans consume an estimated 58 million pounds of hot chocolate mix annually, highlighting its enduring popularity as a comforting treat across all age groups and seasons.

What's the difference between hot chocolate and hot cocoa?

While often used interchangeably, hot chocolate and hot cocoa differ in their base ingredient. Hot chocolate uses solid chocolate, providing a deeper flavor and creamier texture, whereas hot cocoa uses cocoa powder, often mixed with sugar and milk, for a lighter consistency.

National Hot Chocolate Day Activities

  1. Drink up

    Indulge in your favorite hot chocolate by heading down to your local coffee shop or restaurant with your go-to drink. The truly best way to celebrate hot chocolate in all it's chocolatey glory is simply drinking it!

  2. Make your own marshmallows and whipped cream

    Whipped cream and marshmallows are surprisingly easy to make. Marshmallows are a simple combination of gelatin, vanilla, sugar and corn syrup while whipped cream is just whipping cream beaten with sugar. Find a new recipe online and put your culinary skills to this easy test—you'll have a tasty recipe to sweeten up your chocolate-y repertoire.

  3. Host a hot chocolate sampler

    Today there's an endless array of hot chocolate concoctions: Mexican hot chocolate, white hot chocolate, creme de menthe hot chocolate, gingerbread hot chocolate... you get the idea. Make the happy hour a sweet sensation with friends by preparing some quirky hot chocolate flavors—it'll liven up everyone's favorite winter sip.

Why We Love National Hot Chocolate Day

  1. It's the perfect winter drink

    When it's cold outside, staying cozy by the fire with a mug of hot chocolate between our hands is one of our favorite winter traditions. And let’s be real – when all you need is a little snuggle and warmth, this drink warms your whole body and tastes luxurious too!

  2. It's good for you

    Chocolate contains many vitamins, minerals, antioxidants and biochemical compounds—all of which help give our body a satisfying health boost. Hot chocolate even increases the microcirculation in your skin. Who knew a hot chocolate obsession could be so good for our health?

  3. It boosts your mood

    When we drink hot chocolate, its chemical compounds signal the brain to release endorphins and serotonin, which elicit our feelings of calmness. These neurotransmitters work to reduce pain and stress, keeping us worry-free and happy! Hot chocolate is clearly happiness in a cup.

National Hot Chocolate Day dates

Year Date Day
2027 January 31 Sunday
2028 January 31 Monday
2029 January 31 Wednesday
2030 January 31 Thursday
2031 January 31 Friday