If it seems like going back to work the Tuesday after Labor Day is always met with a bombardment of calls and a never ending line of people on hold, it’s not just you. Over the past few years, businesses have experienced the phenomenon known as Telephone Tuesday, when companies receive more inbound calls than on any other day of the year. This includes even Black Friday and Cyber Monday. So why the surge in calls after one of the most relaxing long weekends of the year? According to Marchex, an advertising analytics firm who first noticed the trend, it’s a mix of things. Summer ending, school beginning, and the holidays approaching all encourage people to finally cross things off their to-do lists. Studies have shown that in the last few years, the number of inbound calls surges by between 30 and 50 percent on Telephone Tuesday. So no, it’s not just hard to get back to work after the long weekend. There’s a lot of hard work waiting for you.
Why Telephone Tuesday is Important
A. It means a new television season is approaching
The data showed that cable and satellite TV companies saw enormous upticks in calls on this day —65 percent more than the average day in 2015. This is attributed to people choosing which channels they’ll want to subscribe to for the coming TV season. Often, this includes choosing channels for football viewing packages.
B. It means the telephone is still important
While some have argued that the telephone is going the way of the dodo, the study found that the callers were overwhelmingly millennials and gen Xers. This suggests that the telephone is still an important part of marketing, even if the broad movement is toward email, social, and web presence.
C. It’s ushering in a new form of purchasing
So-called “click-to-call” technology, in which buyers perform the bulk of the purchasing process online but complete it over the phone, is taking off. This path to purchase combines the old and the new, and has proven to be an effective way to make online buying easy for the consumer, and profitable for the companies.
How to Observe Telephone Tuesday
1. If you’re a consumer...
See Telephone Tuesdays a time get in gear for the final quarter of the year. Whether it’s unfinished checklists or preparation for the holidays, you can get a jump on the busy season by making it a plan to get started right after Labor Day.
2. If you’re a business...
Get ready for a busy day. If you do it right, you could turn those calls into conversions that will set you up for a strong fourth quarter. Consider bringing in more staff for call centers and make sure all backend tech is working well to handle the influx of calls you’re sure to receive. You don’t want this boost in activity to go to waste.
3. Help it grow
Whether you’re a consumer or a business, you can spread the idea of Telephone Tuesday on social media with the hashtag #telephonetuesday. Let the world know your business is indeed seeing higher call numbers, or that you participated and are ready to work hard and get things done by the end of the year.