Spirit Day takes a stand against the bullying and harassment faced by the LGBTQ+ community every third Thursday of October. Millions wear purple to visibly show solidarity and support for queer youth. Join the movement by wearing purple, speaking out, and advocating for a safer, more inclusive world for all.
Want to sponsor Spirit Day? Learn how
Expected Spirit Day Deals
As a cause-driven observance, Spirit Day focuses on advocacy and fundraising rather than commercial deals. Organizations like GLAAD encourage donations to support their anti-bullying initiatives and resources for LGBTQ+ youth. Many corporations, including Wells Fargo, Target, and Skittles, often partner with LGBTQ+ non-profits, offering donation matching programs or releasing special purple-themed merchandise with proceeds benefiting the cause. Individuals can also contribute by purchasing official Spirit Day gear from GLAAD’s online store, with all proceeds directly supporting their work. We will update this page with confirmed live campaigns and partnership details as October 15 approaches.
Platform Guide for Spirit Day
Tag @nationaltoday_ and use #SpiritDay. Share photos of yourself, your friends, or your workplace wearing purple to show solidarity.
X/Twitter
Mention @NatlToday and use #SpiritDay. Join conversations about LGBTQ+ inclusion and share resources for anti-bullying efforts.
Mention National Today (facebook.com/nationaltoday) and use #SpiritDay. Update your profile picture with a purple filter and share personal stories of support.
Spirit Day Hero
Brittany McMillan
History of Spirit Day
One day in September 2010, Canadian teenager Brittany McMillan was browsing through Tumblr. What she came across was unfortunate and devastating. She stumbled upon a rash of widely publicized bully-related suicides of gay teenagers. Overwhelmed by the news, she felt persuaded to do something to spread awareness about the loss of these school students. She also wanted to support people going through similar problems.
After learning about Canada’s anti-bullying Pink Shirt Day, she took inspiration from that and decided to make a Tumblr asking students to wear purple in support of L.G.B.T.Q youths. She chose purple because the color represents spirit on the Pride Flag.
Her hard work and determination resulted in the very first Spirit Day celebration on October 20, 2010. Her post broke the internet and drew the attention of GLAAD, an American non-governmental media monitoring organization founded as a protest against defamatory coverage of L.G.B.T.Q people. Now the day is organized and promoted by GLAAD, which also provides Spirit Day resource kits for ally-youths to stand up against bullying in their own schools.
Over the years it has grown in popularity and visibility. It now sees millions of participants, including schools, businesses, sports teams, celebrities, and media outlets. Spirit Day observers also wear the color purple to show their support for the L.G.B.T.Q youth and honor the community’s suicide victims. Supporters also celebrate by changing their profile pictures and extensively using the hashtags #SpiritDay and #ChooseKindness in their social media posts.
Spirit Day timeline
Congress passes the Employment Non-Discrimination Act that prohibits discrimination by sexual orientation in the workplace.
The U.S. military abolishes the 'Don’t Ask, Don’t Tell' policy, which restricted gay, lesbian, and bisexual people from openly serving in the army.
Influential personalities and organizations, such as the White House, Oprah Winfrey, Ashton Kutcher, MTV, and Facebook show their support for Spirit Day.
Laverne Cox, a transgender actress and activist, hosts an event in NYC, in which she turns on the lights strung on the Empire State Building in support of Spirit Day.
Spirit Day FAQs
When is Spirit Day?
Spirit Day 2026 falls on Thursday, October 15. It’s a day to wear purple and stand against the bullying of LGBTQ+ youth.
Why do people wear purple on Spirit Day?
People wear purple on Spirit Day to symbolize ‘spirit’ on the rainbow flag, representing all LGBTQ+ youth. It’s a visible sign of support and a commitment to creating a world free from bullying.
Who started Spirit Day?
Spirit Day was started in 2010 by Canadian high school student Brittany McMillan. Her initiative quickly gained national attention with the help of GLAAD, becoming an international movement against LGBTQ+ bullying.
How many LGBTQ+ youth experience bullying?
Research consistently shows that a significant percentage of LGBTQ+ youth experience bullying. Studies indicate that roughly 70-80% of LGBTQ+ students report being verbally harassed at school due to their sexual orientation or gender identity.
Spirit Day Activities
Attend a Spirit Day parade
Attend a local Spirit Day parade to show your support for the L.G.B.T.Q community. If there isn’t one happening in your neighborhood or locality, you could organize one and invite family and friends. Promote the parade on social media to spread the message to a wider audience
Lend support to someone you know
Now is a good time to be a safe space for a friend. Announce on social media your willingness and availability to listen and provide emotional support to whoever needs it.
Advocate for L.G.B.T.Q rights
L.G.B.T.Q people are almost always being violated. All they seek is mutual understanding, and not to be trolled or discriminated against. Advocate for their rights, speak up against their maltreatment, show people why it’s wrong. If you want a change, you need to be the change.
5 Important Facts About L.G.B.T.Q
Hate crime
One in five people of the L.G.B.T.Q community has experienced a hate crime because of their sexual orientation.
Criminalizing homosexuality
There are still around 69 countries that have criminalized same-sex relationships.
Healthcare discrimination
One in seven people of the L.G.B.T.Q community avoids seeking treatment, owing to the fear of discrimination.
Social isolation
Close to 80% of L.G.B.T.Q people across the world report social isolation.
Discrimination at work
Close to 35% of L.G.B.T.Q staff conceal their identity, for fear of discrimination or mistreatment.
Why We Love Spirit Day
Love is love
No one should dictate whom one should or shouldn't love. Love is a human emotion that proceeds from the heart, and there is no handbook on it. People who love others of the same gender do not deserve to be bullied because they don’t fit into a certain mold
L.G.B.T.Q people are human
People belonging to the L.G.B.T.Q community are human; they are people like us who wake up each day and go to work and try to live their lives with dignity. In an already hostile world, the least people can do is show compassion toward L.G.B.T.Q people and support them.
Equality for all
We all claim to live in a free and just world; unfortunately, that is not true for LGBTQ people. There are laws in so many countries that actually make it illegal to love someone of the same gender. There is an urgent need for equality for all so that everyone can live with respect and truly flourish.
Spirit Day dates
| Year | Date | Day |
|---|---|---|
| 2025 | October 16 | Thursday |
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