Shredded Wheat Day – Jul. 31, 2026

Expected Shredded Wheat Day Deals

While we wait for official 2027 promotions to drop, history shows that Shredded Wheat Day often inspires grocery store sales and brand-specific offers. Look for discounts on Post Consumer Brands Shredded Wheat varieties, including original and frosted. Major retailers like Walmart, Target, and Kroger may feature cereal aisle promotions. Specialty grocers such as Whole Foods Market and Trader Joe’s might highlight organic or natural shredded wheat options. Keep an eye out for coupons from brands like General Mills and Kellogg’s, which also offer whole-grain cereals. We will update this page with confirmed live deals as July 31 approaches.

History of Shredded Wheat Day

Shredded wheat has been around for over a century. It was invented by Henry D. Perky in Denver, Colorado. He came up with the idea in 1892 when, on the advice of his doctor, Perky began to eat whole, boiled wheat, and vegetables as a dietary cure for the diarrhea he experienced in 1890. He continued to consume the boiled wheat until he observed another diarrhea patient blending whole wheat with milk in 1892. The event inspired Perky to take his boiled wheat product to his machinist friend, William H. Ford, who helped to build a machine that shredded boiled wheat and weaved it into pillow-shaped biscuits.

Perky didn’t give as much importance to the biscuits as he did the machine. He began to sell the biscuits to vegetarian restaurants to create awareness until the popularity of the biscuits eclipsed that of the machine. In 1893, Perky established a shredded wheat-producing company, The Boston Shredded Cereal Food Company, alongside his Cereal Machine Company. Due to energy expenses, the company was moved to Niagara Falls, New York, where hydroelectric power was more affordable.

A series of acquisitions occurred after Perky’s death in the early 20th century. In 1928, the company was acquired by the National Biscuit Company, and in 1993, Nabisco sold the shredded wheat brand to Kraft-General Foods. Since then, the shredded wheat brand has been marketed by Post, a subsidiary of Kraft Foods.

The earliest-known celebration of shredded wheat took place on the centenary of the cereal’s invention in 1992. Although no official day was declared to celebrate the whole grain in succeeding years, the occasion held in Niagara Falls may have heralded the observation of Shredded Wheat Day.

How Businesses Can Celebrate Shredded Wheat Day