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International Digital Adoption (DAP) Professionals Day – July 25, 2024

International Digital Adoption (DAP) Professionals Day will be observed for the third time on the last Thursday of July — July 28 this year. An initiative of Digital Adoption Platform company WalkMe, the holiday recognizes and celebrates the accomplishments of DAP Professionals who work to enable the adoption of new technologies as part of their organization’s overall digital transformation strategy, ensuring the success of their companies’ digital investments and elevating digital experiences. 

Organizations are constantly evolving and are actually investing more in digital than physical resources. Digital transformation budgets are rapidly increasing; according to IDC Research, Inc., transformation project spending is expected to grow by $1.1 trillion between 2020 and 2024 to an estimated $2.4 trillion in 2024. DAP Professionals along with the right digital adoption platforms (DAPs) maximize the value of these tremendous digital transformation investments.

If people don’t use digital technologies to their fullest capabilities, these expensive technology investments will result in a low Return on Investment (ROI). So who sets digital adoption goals, creates a plan to achieve them, and stays on the pulse of application usage data across an organization’s complex tech stack? Enter the Digital Adoption Platform (DAP) Professional. 

Using a digital adoption platform (DAP), DAP Professionals provide end users with customized guidance across applications, transforming their digital experience and empowering them to do their best work. Both employees and customers benefit from the enhanced digital experiences DAP Professionals create.  

Founded in 2011, WalkMe maximizes and accelerates the impact of digital transformations by increasing the digital adoption of software investments. WalkMe’s DAP drives business outcomes by elevating end user experiences. You can learn more about WalkMe’s no-code digital adoption platform at

WalkMe is celebrating this year with the launch of the first ever Top 100 DAP Professionals list #DAPP100. Starting on July 28, DAP Professionals can nominate themselves or someone else for the honor of being on this cross-industry roundup of the most inspiring people in digital adoption – based on crowdsourced voting.

Voting is now open until September 8th at 11:59 p.m. Pacific so cast your vote(s) for the most impactful people in digital adoption today here!

History of International Digital Adoption (DAP) Professionals Day

WalkMe has had an incredible journey, revolutionizing the way organizations and individuals interact with technology. Founded in 2011 by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna, their vision was to harness the power of technology to enhance human productivity. The founders believed that everyone should benefit from technology, and anyone is capable of mastering software and technology to better their work. In April 2012, the first product was launched — WalkMe’s Digital Adoption Platform (DAP), giving rise to what can only be described as a decade of DAP. 

WalkMe’s Digital Adoption Platform (DAP) is a no-code software platform that enables organizations to measure, drive, and act to ultimately maximize the impact of their technology investments and digital transformations. WalkMe’s DAP sits on top of software and applications like a glass layer providing customized guidance to end users, improving the user experience while driving business outcomes. 

Since its founding, WalkMe has shown customers the crucial role a digital adoption platform plays in today’s increasingly digital world. The market took notice. In 2019, Gartner formally recognizes the Digital Adoption Solutions (DAS) market category by releasing its first report announcing the creation of the category, predicting that it will be a key component in solving customer and employee experiences in digital transformation.

WalkMe has also paved the way for a new role in the tech industry — Digital Adoption (DAP) Professionals. DAP Professionals naturally focus their efforts on digital adoption, either for in-house employees or customers providing them with seamless digital experiences and helping them fully harness the technology at their disposal. 

Digital Adoption (DAP) Professionals Day is celebrated annually on the last Thursday in July as a way to recognize the work of Digital Adoption Professionals globally. DAP Professionals work behind the scenes to enable the adoption of new technologies as part of their organizations’ overall digital transformation strategy, ensuring the success of their companies’ digital investments.

With the DAP category on the rise, the new profession of DAP professionals is flourishing. This unique role is continuously changing and is instrumental to a company’s digital success. 

International Digital Adoption (DAP) Professionals Day timeline

WalkMe is Founded

WalkMe is co-founded by Dan Adika, Rafael Sweary, Eyal Cohen, and Yuval Shalom Ozanna.

First Product Launch

WalkMe launches the first ever Digital Adoption Platform (DAP) and embarks upon the journey to create the DAP category.

Cool Vendor Award

Gartner named WalkMe a Cool Vendor, as the company reached its $1M ARR milestone.

The Digital Adoption Institute

WalkMe establishes the Digital Adoption Institute with the mandate of advancing the profession of digital adoption through vocational certifications, executive education, and field research in addition to service through scholarships.

WalkMe Goes Mobile

WalkMe expands its DAP to mobile devices and introduces advanced analytics capabilities.

DeepUI Acquisition

WalkMe turns its focus to artificial intelligence and invents new ways of understanding and analyzing user interfaces.

DAS Category Created

Gartner formally recognizes the Digital Adoption Solutions (DAS) market category by releasing its first report announcing the creation of the category, predicting that it will be a key component in solving customer and employee experiences in digital transformation.

WalkMe Introduces ActionBot

WalkMe introduces the world's-first patent protected, code-free conversational interface to trigger automation.

Workstation Comes To Life

Workstation brings the WalkMe experience to the desktop as a single interface for all employee needs, armed with powerful automation and AI-powered ActionBot.

WalkMe Goes Public

WalkMe files for IPO with a $2.5 Billion valuation.

The Rise of UI Intelligence

WalkMe UI Intelligence is born. UI Intelligence allows organizations to understand context, elements on a page, and business processes directly from the UI without computer vision. This technology received 6 patents in 2021 alone.

WalkMe Digital Adoption Fellowship

The WalkMe's Digital Adoption Fellowship for diverse individuals from underrepresented communities.

WalkMe Wins Big

WalkMe wins InfoWorld Technology of the Year among other esteemed industry awards such as Business Intelligence Group’s Artificial Intelligence Excellence Award, Information Technology World Award’s Gold Globee for Artificial Intelligence, Remote Tech Breakthrough’s Overall Remote Tech Solution of the Year, and San Francisco Business Times’ Best Places to Work in the Bay Area.

First Observance

WalkMe formally establishes International Digital Adoption (DAP) Professionals Day.

5 Statistics About Digital Transformation That Everyone Should Know


Better understanding of customers

According to McKinsey, data-driven organizations are 23 more times likely to acquire customers.


Increased capacity

Accenture found that 82% percent of leaders in workforce development nonprofits say analytics has increased capacity by more than 10 percent. 


It’s a matter of survival

27% of executives believe digital transformation is a matter of survival.


AI boosts productivity

Existing AI can boost business productivity by up to 40%. 


Growing role of the Digital Adoption Platform

WalkMe’s DAP is used by around 2,000 customers, including 80% of the Fortune 10, with users in more than 160 countries.

International Digital Adoption (DAP) Professionals Day FAQs

What is a digital adoption platform (DAP)?

 A DAP enables simple and efficient software onboarding, usability, and productivity for users of all levels of experience and competence on a given digital platform. Advanced DAPs, such as WalkMe, also use cutting-edge analytics and AI to provide deeper insights into the adoption process.

What is digital adoption?

 Digital adoption means achieving a state in which users gain the ability to use digital tools as they are intended and to the fullest extent. It is taking a brand-new user and helping them become entirely self-sufficient and competent.

What are DAP professionals?

A DAP professional is someone who drives and oversees an organization’s digital adoption strategy, with a special focus on ensuring employees can use digital investments to the fullest capability.

How To Celebrate Digital Adoption (DAP) Professionals Day

  1. Thank your DAP Professional

    DAP professionals improve the jobs and daily life of individual employees by providing more efficiency and productivity through the adoption of the right technology. Today is their day and they deserve gratitude — a treat, a gift card, verbal recognition in meetings, and shoutouts on social media!

  2. Learn more about the profession

    WalkMe invites everyone to learn more about what it means to be a DAP professional and join them in celebrating the hard work and accomplishments of dedicated DAP professionals worldwide. Explore the description of the role, and how using the right DAP maximizes the value of technology investments. Attend Elevate, the event designed to propel DAP Professionals to the next phase of career development. This year, Elevate is on October 25-27.

  3. Scale your businesses

    Today is also an exciting opportunity for organizations to assess their own state of digital adoption. In other words, are your employees really using your entire tech stack? Maybe some features are completely ignored while others are causing frustration or not being used as intended. This is a great reminder to explore how your teams are using software and discovers how much happier and more productive they could be with a little help understanding how to best use these tools. Hint – WalkMe’s DAP could work wonders! Head over to to learn more.

Why We Love Digital Adoption (DAP) Professionals Day

  1. DAP Professionals have a dynamic and important role

    Providing employees with on-screen just-in-time guidance on software and applications and successfully implementing digital adoption strategies is no small feat! DAP Professionals help organizations evolve digitally, make the right technology investment decisions, and ensure a properly trained workforce ready to do their best work. Their contributions are critical to the success of countless organizations.

  2. Opportunities for everyone

    Today is a wonderful opportunity for anyone who has ever been intimidated by technology to learn a tool or software. WalkMe offers certifications, fellowships, and internships to people from all walks of life. In fact, WalkMe's Digital Adoption Fellowship provides certification and internships for diverse individuals from underrepresented communities.

  3. WalkMe’s DAP is a win-win

    WalkMe’s DAP increases users’ confidence and adoption of technology by simplifying software usage, while leadership gains a better understanding of internal digital adoption to maximize existing technology investments and drive business outcomes.

International Digital Adoption (DAP) Professionals Day dates

2022July 28Thursday
2023July 27Thursday
2024July 25Thursday
2025July 31Thursday
2026July 30Thursday
2027July 29Thursday

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