Safety Pup Day – February 12, 2027

Expected Safety Pup Day Deals

As a cause-driven observance, Safety Pup Day focuses on education and awareness rather than commercial deals. Organizations like the National Child Safety Council provide free resources, educational kits, and online materials for parents and educators. Look for local community centers and schools hosting safety workshops or distributing materials from partners like Safe Kids Worldwide. Some children’s product brands, such as Graco (car seats) or Kidde (smoke alarms), may offer educational content or partner with safety campaigns. Retailers specializing in educational toys, like Lakeshore Learning Materials, might highlight safety-themed products. Support child safety initiatives by donating to reputable organizations or participating in local events. We will update this page with confirmed educational campaigns and community events as February 12 approaches.

History of Safety Pup Day

If you don’t already know, Safetypup® is the character channeled in puppets, on milk cartons, and mascots used to impart safety knowledge into the hearts of our little ones. Children are prone to have very short attention spans and always require the quickest, most interesting way to absorb necessary information — Safetypup® provides that.

Created by N.C.S.C.’s Research & Development Department in 1985 and presented to the world on February 12 of the same year. Safetypup® makes learning about safety issues fun, entertaining, and non-threatening. Safetypup® has become familiar to hundreds of thousands of children from all over the country who view it as a trusted friend.

Safetypup® appears on milk cartons, joins the ranks of many law enforcement agencies throughout the nation, and even walks among us in the form of costumes and mascots. The campaign was created by N.C.S.C. and has been used by law enforcement agencies especially to impart safety knowledge and tips to our children.

It was first introduced at a news conference in Washington, D.C., by award-winning actress Rita Moreno who served as a spokeswoman. Since then, Safetypup® has been distributed in billions to school lunchrooms and homes across the country on milk cartons with educational safety tips. Their puppet versions have been used for presentations by law enforcement officers to children in hundreds of schools and used by teachers for safety awareness and prevention education programs and materials. The Safetypup® mascot costume includes a cape, pants, shirt, paw spats, and dog paw gloves.